Team Spark Discussion Activity: Behavior Change

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Team Spark Discussion Activity: Behavior Change

  1. 1. Team SparkDecision Making Processes<br />What barriers do you think your EL partners might encounter?<br />How will your EL marketing plans utilize what you’ve learned about decision making processes?<br />
  2. 2. Barriers<br />Lack of understanding<br />Doubting benefits<br />Doubting personal ability<br />Too much time, energy, effort<br />Physical discomfort<br />Concern for ‘side effects’<br />Cost<br />Reduced pleasure or pride<br />Lack of access<br />Not a norm<br />What will others think?<br />
  3. 3. 5-Stage Model<br />Problem recognition<br />Information search<br />Evaluation of alternatives<br />Purchase <br />decision<br />Postpurchase behavior<br />
  4. 4. Benefits<br />Safety<br />Physical comfort<br />Environmental Protection<br />Growth & Development<br />Employment<br />Contribution to community<br />Entertainment<br />Self-esteem<br />Self-Actualization<br />Relationships<br />
  5. 5. Behavior Change Theories<br />Ecological Framework<br />Stages of Change <br />Model Health Belief Model<br />Reasoned Action<br />Social Norms Theory<br />Diffusion of Innovations<br />Doubting personal<br />
  6. 6. Resources <br />Kotler, P. & Keller, K. (2009). Marketing Management, 13th edition. New Jersey: Prentice Hall.<br />Kotler, P. & Lee, N. (2009). Up and Out of Poverty: The Social Marketing Solution. New Jersey: Wharton.<br />

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