Intercultural Communication BUSINESS CONTEXTPresented by:Tammye AndersonBlake EbertLinda Hosek
Table of ContentsI. Importance of Intercultural Communication in a Business ContextII. Global EconomyIII.Communication ChallengesIV.DiversityV. Social & Political Issues and the Effect on Global BusinessVI.Business EtiquetteVII.SummaryVIII.Works Cited
The Importance of InterculturalCommunication in BusinessEffective communication is the key to maintaining asuccessful business, both domestically and globally.
Global Growth & MultinationalCorporationso Global businesses all over the world are growing very rapidlyo The internet has made it easier and less costly to do business in both domestic and international marketso Many global businesses have offices in two or more countries
Increasing Demographic Diversityo The growth of both Black and Hispanic buying power is predicted to outpace that of whites, which is projected to be 128% (Martin & Nakayama page 307)o Women and people with disabilities also have a great deal of buying power
Global Economyo Global Markets are growing rapidlyo China is the 2nd largest economy in the worldo In 2011, Chinas average GDP growth rate was 2.15% per quartero The main source of Chinas economic growth is exports • The USA is a major consumer of these exports
Communication Challengeso Power Issueso Valueso Communication Styleo Language
Power Issueso China is a high power distance culture • Rank is very important • The roles between bosses and workers are clearly defined • The relationship between bosses and subordinates is very formalo It’s important to show respect to those who are higher up on the ladder
Valueso China is a collectivist society • Focus is on the goals and views of the group, rather than on the individualo China has a high long-term orientation • Virtue over Truth • Perseverance over tenacityo The Chinese are relationship oriented • Personal relationships are vital to business success • The guanxi, or personal bond, is more important than the actual task
Communication Styleo The Chinese are high-context communicatorso Messages are communicated in a predominantly non-verbal manner: o Hand Gestures o Body Movements o Facial Expressionso The Chinese prefer to conduct business face-to-face
o The Chinese value Harmony over Honesty • Honesty is not always the best policyo Focus is not on the truth but on achieving relational harmonyo Facework is a communication strategy that allows one to save anothers face as well as his own face
Language IssuesLanguage is a major challenge in interculturalcommunication: o It is important to learn as much about the culture as possible in order to communicate effectively • For example, when visiting a culture with a high conte communication style, such as China, one should watch for nonverbal cues.
Tips for Effective Communicationo Avoid slang or jargono Jokes and puns do not always translate well, it is best to avoid themo Speak slowly and clearly • Use simple but not simple-minded wordso Do not assume that others are talking about you when speaking in their native language
Always learn at least a few words of the languageof the country or culture you are visiting.Translations:• Nǐ hǎo: Hello• Zàijiàn: Good bye• Yǒu yīgè měihǎo de yītiān: Have a nice day• Xièxiè nǐ: Thank you
DiversityA diverse workforce allows businesses to tapinto markets that they would not normallyhave access to.
Businesses adopt diversity initiatives forseveral reasons:o A diverse workforce can have a positive effect on the companys bottom lineo Some feel that it is morally and ethically the righ thing to do
Most businesses address diversity issues becauseof the legal ramifications of allowing discriminationin the workplace.
Social And Political Issues andthe Effect on BusinessChinas Business is affected by several differentsocialand political issues that are constantly changing forboth positive and negative reasons.
Political Issues Effects on BusinessPolitical Conflict with Other Nations: o Determines what types of business will succeed or fail in a global marketChanges in Government: o Determines who regulates international business laws and dealings
Social Issues Effects on BusinessIn a Global Economy many Social Issues andConflicts directly support or oppose certainindustries.Examples specific to China and the U.S.: o Nike: unfair wage and age concerns of employees o Current whaling in the South China Sea
Social Relevance to US BusinessCurrently, a social phenomenonthroughout out the world hasexploded on U.S. corporations’production of a product madeand heavily sold in China. Thiscompany is about to hit the trilliondollar value mark: the first to do so… Apples IPHONE
Appropriate Dress is ImportantChinas styles of dress appropriate for businessare rapidly changing in the growing economy: o Men - Dress formally such as western-style suits, with or without tie o Women - Stay covered, avoid low necklines and hemlines that rise above the knee o Also- Avoid flashy jewelry but a nice watch is acceptable
Informal Dress The Chinese business contact will take it as their responsibility to show you around outside of the office: o Stay in formal attire if your host does o Jeans can be worn by men and women
How to Present YourselfWhile being formal at the first couplemeetings, show that you are knowledgeableand have high standing and power in yourbusiness venture.Be open and willing to show you would likea long lasting trustworthy relationship, asthese are highly regarded by the chineseculture.
Business Etiquette Communicationo Bowing and nodding is the frequent greetingo Only shake hands if offered firsto Use formal titles when giving introductionso Its very important to present and receive business cards with both handso Always carry a card case--never put business card in pocket or billfold
Summary of Key Takeawayso A diverse workforce can have a positive effect on a company’s bottom lineo Be aware of social and political issues and their effect on global businesso Be sensitive to the cultural values and behaviors of others
Works Cited "Business Attire." Web. 28 Apr. 2012. <http://www.china- window.com/china_business/doing_business_in_china/business-attire.shtml>. "China GDP Growth Rate." TradingEconomics.com. Web. 28 Apr. 2012. <http://www.tradingeconomics.com/china/gdp-growth>. Chinavasion. "Learn Business Chinese, Saying Hello And Goodbye." YouTube. YouTube, 12 Mar. 2009. Web. 28 Apr. 2012. <http://www.youtube.com/watch?v=CXoYy_W6nwU>. "Chinese Business Etiquette : Chinese Business Etiquette: Greeting." YouTube. YouTube, 27 Nov 2008. Web. 28 Apr. 2012. <http://www.youtube.com/watch?v=GtVHjrLQKLI>. Martin, Judith N., and Nakayama, Thomas K. Experiencing Intercultural Communication: An Introduction. McGraw-Hill, 2011:New York, NY. Print ""TheWebs Leading Resource for International Business Etiquette, Manners, & Culture"“ International Business Etiquette and Manners for Global Travelers. Web. 28 Apr. 2012. <http://www.cyborlink.com/default.htm>