THE INVENTOR Ruth Handler
FROM LILLI TO BARBIE Back
SUCCESS FOR MATTEL Back
FIRST BARBIE COMMERCIAL
INTERNATIONAL ICON <ul><li>Barbie official website </li></ul><ul><li>Over time Barbie has changed </li></ul><ul><ul><li>Fr...
WHY CREATE BARBIE <ul><li>Daughter and friends </li></ul><ul><li>Nothing on market like it </li></ul><ul><li>Only paper/ca...
CONCLUSION <ul><li>Ruth Handler created Barbie </li></ul><ul><li>Mattel first rejected idea </li></ul><ul><li>Barbie made ...
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Invention

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Invention

  1. 2. THE INVENTOR Ruth Handler
  2. 3. FROM LILLI TO BARBIE Back
  3. 4. SUCCESS FOR MATTEL Back
  4. 5. FIRST BARBIE COMMERCIAL
  5. 6. INTERNATIONAL ICON <ul><li>Barbie official website </li></ul><ul><li>Over time Barbie has changed </li></ul><ul><ul><li>From the 1950’s Barbie </li></ul></ul><ul><ul><li>To today’s Barbie </li></ul></ul>
  6. 7. WHY CREATE BARBIE <ul><li>Daughter and friends </li></ul><ul><li>Nothing on market like it </li></ul><ul><li>Only paper/cardboard adult dolls </li></ul><ul><li>Imagine what life will be like </li></ul>
  7. 8. CONCLUSION <ul><li>Ruth Handler created Barbie </li></ul><ul><li>Mattel first rejected idea </li></ul><ul><li>Barbie made Mattel a new sales record </li></ul><ul><li>Most successful toy in history </li></ul><ul><li>International icon </li></ul><ul><li>Lots of changes made over time </li></ul><ul><li>Inspired by Handler’s daughter </li></ul><ul><li>Girls imagine life grown up </li></ul>

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