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LOCALISM AND NUDGING:THE NEW PUBLIC HEALTH AGENDA FOR LOCAL GOVERNMENT Cllr Patrick Vernon London Borough of Hackney
RETRO LOCALISM  <ul><li>Health inequalities is now politically acceptable </li></ul><ul><li>Local government and the histo...
Public Health Jigsaw at a local level <ul><li>Health and Well Being Boards </li></ul><ul><li>Director of Public Health </l...
Nudging and Behavioural Economics <ul><li>Every one is a player in the free market place </li></ul><ul><li>Choice </li></u...
Challenges for  local government in delivering the new public health agenda <ul><li>Role of elected members </li></ul><ul>...
Does the new public health need a health warning????? <ul><li>Will it all end in tears or will local government be liberat...
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Fringe is public health coming home to local government -

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Fringe is public health coming home to local government -

  1. 1. LOCALISM AND NUDGING:THE NEW PUBLIC HEALTH AGENDA FOR LOCAL GOVERNMENT Cllr Patrick Vernon London Borough of Hackney
  2. 2. RETRO LOCALISM <ul><li>Health inequalities is now politically acceptable </li></ul><ul><li>Local government and the history of public health </li></ul><ul><li>Have we been here before!! </li></ul><ul><li>Localism and The Big Society </li></ul><ul><li>End of multiculturalism and we are now moving in a post racial Britain </li></ul>
  3. 3. Public Health Jigsaw at a local level <ul><li>Health and Well Being Boards </li></ul><ul><li>Director of Public Health </li></ul><ul><li>JSNA </li></ul><ul><li>Health Profiles </li></ul><ul><li>Equality Delivery System </li></ul><ul><li>Clinical Commissioning Groups(still GP consortia) </li></ul><ul><li>Healthwatch </li></ul><ul><li>Mainstream budget spends </li></ul><ul><li>Public health ring fenced budgets </li></ul><ul><li>Health Premium </li></ul><ul><li>Third sector, grass roots organisations, patient, service user,carer,BME and faith based, residents groups </li></ul><ul><li>Private sector and developers </li></ul>
  4. 4. Nudging and Behavioural Economics <ul><li>Every one is a player in the free market place </li></ul><ul><li>Choice </li></ul><ul><li>Individual responsibility </li></ul><ul><li>Red tape and bureaucracy is stopping people making rationale choices </li></ul><ul><li>What is the role/position of local government in this context???? </li></ul>
  5. 5. Challenges for local government in delivering the new public health agenda <ul><li>Role of elected members </li></ul><ul><li>Mainstreaming public health across all services </li></ul><ul><li>Independence of public health or will it become a political football </li></ul><ul><li>Policing behavioural change/ life style </li></ul><ul><li>Relationship between Health Scrutiny and Health& Well being Boards </li></ul><ul><li>Health inequalities and equalities </li></ul><ul><li>Equality Act 2010 </li></ul><ul><li>Cuts and public sector reform (hitting the most deprived neighbourhoods) </li></ul>
  6. 6. Does the new public health need a health warning????? <ul><li>Will it all end in tears or will local government be liberated and elected members become public health leaders?? </li></ul><ul><li>You decide!!!!! </li></ul><ul><li>Thank You </li></ul><ul><li>Cllr Patrick Vernon </li></ul><ul><li>p [email_address] </li></ul>

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