Benchmark Fall 09 Ext Summary


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Summary findings from Fall 2009 Benchmark on Virtual Collaboration in Organizations

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Benchmark Fall 09 Ext Summary

  1. 1. Perspectives on Virtual Collaboration in Organizations Lucy Garrick, MA WSD Benchmark Study Fall 2009 Summary Report Re-imagining Collaboration
  2. 2. Contents •  Impact of Social Media •  Executive Summary •  Key Findings •  How To Learn More Re-imagining Collaboration 2
  3. 3. Today‘s Issues Are Global Issues, Requiring Collective Action And Collaboration On A Grander Scale Than Ever Imagined Source: Zoriah, CC Licensed Source: stitch, CC Licensed Source: Library and Archives State of Florida Re-imagining Collaboration 3
  4. 4. . . . Impacting Industries, Work Teams and Work Places Re-imagining Collaboration 4
  5. 5. What Is Really Happening With Virtual Collaboration? Why Is It Important? Re-imagining Collaboration
  6. 6. What Do The Words Mean? •  Social Media –  Computer tools used over the internet •  Enable you to find, relate and share –  Information (text, video, sound), relationships & expertise (people) •  Collaboration –  Two or more people coming together to accomplishing something within a defined boundary •  Lots of different forms of collaboration –  Online and sometimes blending physical and virtual worlds •  More on “accomplishing something” later. •  Social Collaborators –  A variety of formal groups using computer and other tools over the internet to accomplish a work purpose with a defined boundary. •  Business, non-profit, government, educational, professional or community groups Re-imagining Collaboration 6
  7. 7. Executive Summary Wide spread pilots and early production. Struggle is with user adoption, but more importantly with user engagement Tendency is to see social/ virtual collaboration through the lens of traditional 20th century IT approaches to process and structural change. Most do not connect the dots between three distinct areas for successful virtual collaboration Benchmark Study Fall 2009 Re-imagining Collaboration Summary Report 7
  8. 8. Re-imagining Collaboration 8
  9. 9. Virtual Collaboration: Greater Than The Sum of Its Parts Why Is This Happening Human •  Approach similarly to: Relationships! –  Knowledge Management –  Web 1.0 –  Phone or video online conferencing 
Issues/ Technology! Projects! –  Social media marketing •  Virtual collaboration is a uniquely different Social Collaboration environment Occurs At The ! –  Tools Intersection ! –  Skills –  Behaviors Re-imagining Collaboration 9
  10. 10. Analogous to the Fisher’s Rotating Tower! Calls For A Dynamic Design Approach! To Strategy, Adoption, Engagement and ROI Source: Re-imagining Collaboration 10
  11. 11. Key Findings Re-imagining Collaboration 11
  12. 12. Biggest Barrier to Collaboration #1 – Engaging others in collaboration •  Varying perceptions about meaning of collaboration •  Knowledge of collaborative skills –  Lack of leadership modeling behaviors –  Time pressure: real and perceived –  Competitive attitudes »  Sharing content and getting credit •  Willingness to try new things –  How to use the technical tools with others –  Assumptions about face-to-face vs. virtual –  Cultural differences (ethnic, organizational, generational) #2 – Rigid emphasis on risk leading to control rather than design –  Policies narrowly defined by a single group – IT, Executives, Legal, etc. –  Concerns about privacy and competitive intelligence Re-imagining Collaboration 12
  13. 13. Collaborative Behavioral Gap The organizations’ espoused value of selected collaborative behaviors vs. how much they are actually practiced in day-to-day interactions. Scale of 1 to 5, with 1 = not at all and 5 = all the time. Re-imagining Collaboration 13
  14. 14. Investment Gap •  Resistance from users, management, etc. cited as major and most difficult challenge •  Mismatch between budget Struggling
 allocation and drivers •  Difficult to measure ROI. Orgs don’t understand what drives the productivity of knowledge workers Source Slide 12-14: The State of Enterprise 2.0, November 2009 The Adoption 2.0 Council and Information Architected Re-imagining Collaboration
  15. 15. Is Your Work Force Prepared To Source: Nasa: Mars Lander Thrive In The 21st Century? Re-imagining Collaboration 15
  16. 16. Complete Benchmark Contents •  Segmentation Research –  Conducted Fall 2009 –  Sectors interviewed •  Higher education, aerospace, professional associations, non-profits and foundations, computer technology, online retail, online marketing, financial services –  Size •  40 to >150K employees •  Projects serving hundreds to 1000s of members –  Tools used •  Varied widely from public social sites, i.e. LinkedIn FB and Twitter, custom-built web communities and proprietary platforms behind the firewall •  Enterprise 2.0 Trends •  Perspectives –  Conclusions –  Challenges to Traditional Thinking About Technology Adoption –  Frontiers for Tools Vendors and Organizations Re-imagining Collaboration 16
  17. 17. Thank you!! For Inquires contact: Lucy Garrick, MA Founder and Partner, Radical Inclusion +1-206-335-5635 Twitter: @newsaboutchange or @radinclusion Time Zone: PST -8 GMT Re-imagining Collaboration 17