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Context as content
The MobiLife project perspective

          L.Galli – Neos
            June 2006
Life Goes Mobile with MobiLife
                    Technology Development and User Acceptance
    IST-511607



    MobiLi...
Life Goes Mobile with MobiLife
                                      Facts and Partners
  IST-511607


                   ...
What is Context?
                    cf. MobiLife Friday Scenario
IST-511607



 • Definition [Dey and Abowd]: “Any inform...
People context as content
       • Your place and situation
         – “What are you doing?”
         – “Anything good her...
“What are you doing?”
             The Context Watcher
• Make it easy
  for an end-user to
  automatically record,
  store...
“Anything good here?”
               The Family Map




• Help families in dealing with practical
  problems while going a...
“How do you feel?”
                  The HeartPod
• Health and movement related information for
  context reasoning and sh...
“Would you like to join us?”
            The Time Gems
• Group activity planning
  within the users’
  occasional and smal...
Yes, but... Where is the money?
  MobiLife analysis and experts interviews
• Different business models are likely to co-ex...
Modelling (new) value networks
                          An example from MobiLife
                                        ...
And what about regulators?
                Some new, open issues
• Content adaptation might violate copyright
   – Permiss...
A change of paradigm?

             “To think about
  the most succesful future services,
we really need to move from a BC...
Thank you very much
      for your attention

 News and public documents
on the MobiLife project website
 http://www.ist-m...
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Context as content

  1. 1. Context as content The MobiLife project perspective L.Galli – Neos June 2006
  2. 2. Life Goes Mobile with MobiLife Technology Development and User Acceptance IST-511607 MobiLife is an R&D IST Integrated Project that aims at developing and validating a new generation of mobile applications and services for everyday users The project emphasizes development of multi-modal interfaces, context-awareness functionalities with privacy and trust support for the emerging 3G/WLan landscape and beyond. MobiLife follows a UCD-User Centric Design approach. “Self-awareness” People shift between different roles in participating different • Local (proximity) environment groups, using multiple devices with different modalities over • Automatic configuration different networks of devices and services • Multimodal interfaces “Group-awareness” BAN – Body Area Network • Bluetooth, RFID, sensors, … • Context and presence support PAN – Personal Area Network • Novel privacy and trust models • Bluetooth, WLAN, … “World-awareness” WAN – Wide Area Network • Automatic support for seamless • 3G, B3G, WLAN, *DSL, … access to and delivery of Communication Spheres services across different domains
  3. 3. Life Goes Mobile with MobiLife Facts and Partners IST-511607 Finland Call 2/Strategic Objective “Applications and Nokia (NRC-Nokia Research Center) services for the mobile user and worker” Suunto, Elisa, Ericsson, Coordinator: Nokia Start: 1.9.2004 Sweden University of Helsinki SMEs: 5 End: 31.12.2006 Ericsson Helsinki University of Technology Operators: 3 Volume: 1457 pm Manufacturers: 8 Countries: 9 Germany Academia: 6 Partners: 22 Fraunhofer FOKUS University of Kassel Netherlands Telematica NTT DoCoMo Eurolabs Poland United Kingdom BLStream Motorola Czech Repub. University of Surrey NEC Europe (site: Germany) UNIS Italy NEOS France Milan-based SME Hewlett-Packard Focus on Alcatel, Motorola Siemens Application Telecom Italia development
  4. 4. What is Context? cf. MobiLife Friday Scenario IST-511607 • Definition [Dey and Abowd]: “Any information that can be used to characterize the situation of an entity. An entity is a person, place, or object that is considered relevant to the interaction between a user and an application, including the user and applications themselves.”
  5. 5. People context as content • Your place and situation – “What are you doing?” – “Anything good here?” • Your physical conditions – “How do you feel?” • Your social relations – “Would you like to join us?”
  6. 6. “What are you doing?” The Context Watcher • Make it easy for an end-user to automatically record, store, and use context information • Location • Weather • Activities and meetings • Visual data – pictures with contextual data • Body data – heart and foot sensors • Mood, availability, safety – user input
  7. 7. “Anything good here?” The Family Map • Help families in dealing with practical problems while going around in a city – “Enhanced” ☺ baby carriage and personal mobile devices – Multimodal alerts, context-aware POI-Point of Interests alerts, commercial and user content • Better places to feed a baby or change diapers • Find routes to walk easily with the carriage
  8. 8. “How do you feel?” The HeartPod • Health and movement related information for context reasoning and sharing • Sensor data via Bluetooth to standard mobile phones – Heartbeat frequency – ECG (electrocardiogram) – Acceleration, as indicator of physical activity and body position
  9. 9. “Would you like to join us?” The Time Gems • Group activity planning within the users’ occasional and small free-time slots – Activities that can be performed jointly within the available groups – Group management functions • Including ad-hoc groups – Visualization of privacy and trust policies
  10. 10. Yes, but... Where is the money? MobiLife analysis and experts interviews • Different business models are likely to co-exist – not a surprise if we look at the Internet – Subsidized products/services – Contextual/interactive marketing and advertising – Free technology-driven offers “built to sell” – Premium access (content, applications, services) – ... • New roles have to be covered, by new or existing actors (e.g. context providers, personalization providers, trust providers, etc.) – Huge technology and operational challenges – possibly a unique business-to-business chance for telecom operators as the ones in the best position to do the job – Value networks have to be reshaped accordingly
  11. 11. Modelling (new) value networks An example from MobiLife End-user value as (e.g. members of a training centre benefit and coaches, possibly parents) Customer value as money (e.g. training centres or sport teams (source of revenue) companies / organizations) Service provider value (e.g. training machinery specialist proposition or sport specialist retailer) Application provider / value creators Mobile device Sensor manufacturer / system integrator manufacturer vendor (e.g. heart rate belt) Operator Standards Mobile device costs Network Identity and trust Subscriber / retailer organizations provider provider end user centre Service stream Financial stream
  12. 12. And what about regulators? Some new, open issues • Content adaptation might violate copyright – Permission from the copyright owner could be needed to adapt content (provided that it is does not affect only data) • Group-based applications challenges trust and liability concepts and norms – The vague legal nature of ad hoc communities makes difficult to define who is liable in a certain group and how trust is managed between different members of a group • Privacy is no more about information only – Physical, decisional, dispositional and proprietary privacy are more and more relevant as well • Anonymization challenges identity management practices (in the mobile domain) – Data protection law imposes strict restrictions on the exchanges of personal data; as it happened on the Internet, anonimity and pseudonimity might be essential to to these applications ideas
  13. 13. A change of paradigm? “To think about the most succesful future services, we really need to move from a BC matrix to an ABCDEF matrix (Animal, Business, Consumer, Devices, Entities, Flora)” (Professor interviewed in MobiLife)
  14. 14. Thank you very much for your attention News and public documents on the MobiLife project website http://www.ist-mobilife.org L.Galli - Neos luca.galli@neosresearch.com
  • mobizen

    Sep. 29, 2009
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    Nov. 26, 2008

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