3 Target Audience And Audience Feedback Into Existing Products

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3 Target Audience And Audience Feedback Into Existing Products

  1. 1. Target Audience and Audience Feedback into existing products
  2. 2. Target Audience for teenage Romcom’s <ul><li>Using Burton’s theory of socially and media grouped audience, the audience for Teen Romcoms would be: </li></ul><ul><li>Social Group </li></ul><ul><li>Teenagers aged 13-17 </li></ul><ul><li>Mainly Females </li></ul><ul><li>As most teenage Romcom’s are American the target audience would tend to be American and British citizens </li></ul><ul><li>Media Group </li></ul><ul><li>- Often read romantic novels </li></ul><ul><li>Likes watching comedies or films based on love </li></ul><ul><li>Could watch sitcoms or sequel programmes such as “One Tree Hill” which are also based on the lives of teenagers </li></ul>
  3. 3. Audience motives <ul><li>Uses and Gratifications </li></ul><ul><li>Audiences watch/read medias for their own purpose or to gain something out of it </li></ul><ul><li>For Rom-coms the target audience would watch to gain some form of entertainment out of it. As the genre is comical and would therefore make the audience laugh attracting them to see it. </li></ul><ul><li>The Rom-com trailer would also be informative as trailers include information about release dates/actors and the plot of the film </li></ul>
  4. 4. Audience Feedback (Existing Rom-com trailers) Angus, Thongs and perfect snogging What would you expect to see in a Rom-com trailer? http://www.imdb.com/video/screenplay/vi211223321/ “ Everyday settings” “ Funny scenes and situations” “ Stereotypical characters; “Hot” guy, main and seemingly realistic main girl character, the enemy (Popular “Good-looking” girl.” “ Quite glamorous costumes and settings” “ Rivalry, some friendship, sign of romance”
  5. 5. Audience Feedback (Existing Rom-com trailers) (2) 1. What do you think is good about the trailer? Angus, Thongs and perfect snogging “ The still frames are really effective” “ The music choice is quite typical of a Rom-com trailer” “ The trailer has really fast paced cuts” “ It doesn’t give too much away” “ It is funny and shows the characters you would expect to see in a Rom-com, like the blonde, popular girl” “ You can relate to the main character” “ It goes against some of the conventional Rom-com, so it is quite independent”
  6. 6. Audience Feedback (Existing Rom-com trailers) (3) Angus, Thongs and perfect snogging What do you dislike about the trailer? Or what negative things can you say about the trailer? “ It’s an English Rom-com so doesn’t follow the stereotypical, glamorous characters, Costumes or settings” “ The main character seems more confident than would be expected from the main female character”
  7. 7. Audience Feedback (Existing Rom-com trailers) A Cinderella Story (2004) 1. What do you think is good about the trailer? “ It is really comical” “ Shows a modern interpretation, and you can relate to the characters” “ It has the stereotypical settings you would expect to see” “ The voiceover helps to make the audience understand the plot” “ Has really fast paced cuts and editing use” “ It has quite famous actors, so people would want to go and see it” http://www.imdb.com/video/screenplay/vi1135870233/
  8. 8. Audience Feedback (Existing Rom-com trailers) A Cinderella Story (2004) What do you dislike about the trailer? Or what negative things can you say about the trailer? “ Although the music suits the fairytale part of the Rom-com, it isn’t conventional as usually the music is quite famous and well known” “ The ending titles, are quite incongruous and I don’t think they work well together”
  9. 9. Audience Feedback (Existing Film posters) <ul><li>Siobhan (Female student, 17) </li></ul><ul><li>Wouldn’t see the film as it doesn’t show what the film is about, it does however, contains some good actors </li></ul><ul><li>Positive- </li></ul><ul><li>The title looks really effective </li></ul><ul><li>Negative- </li></ul><ul><li>Plain background </li></ul><ul><li>Katie (Female student, 17) </li></ul><ul><li>Would see the film as there is a lot of characters which makes it seem more interesting </li></ul><ul><li>Positive- </li></ul><ul><li>The layout shows the characters and their personalities and they are the main focus </li></ul><ul><li>The anchorage reflects the picture and suggests that the group is going to get into some trouble </li></ul><ul><li>Negative- </li></ul><ul><li>The background is very boring </li></ul>
  10. 10. Audience Feedback (Existing Film posters) (2) <ul><li>Siobhan (Female student, 17) </li></ul><ul><li>Would see the film because the title attracts her as well as the male actor </li></ul><ul><li>Positive- </li></ul><ul><li>The anchorage has words that would attract the teen audience </li></ul><ul><li>The colour of font stands out </li></ul><ul><li>The main image and costumes is very eye catching and helps highlight what the film is about </li></ul><ul><li>Negative- </li></ul><ul><li>The plain background is slightly boring </li></ul><ul><li>Katie (Female student, 17) </li></ul><ul><li>Wouldn’t personally see the film as it looks like a typical Rom-com instead of something a bit different </li></ul><ul><li>Positive- </li></ul><ul><li>The title stands out against the plain background </li></ul><ul><li>Negative- </li></ul><ul><li>The image seems to suggest the Rom-com doesn’t have an different or unique plot, its very conventional </li></ul>
  11. 11. Audience Feedback (Existing Film posters)(3) <ul><li>Siobhan (Female student, 17) </li></ul><ul><li>Would see the film because all the positive features on the poster, it looks like my sort of film </li></ul><ul><li>Positive- </li></ul><ul><li>The writing adds extra character </li></ul><ul><li>The font and colour of the main title </li></ul><ul><li>Seeing the characters complements the narrative writing as it helps understand the plot of the story </li></ul><ul><li>The plain background isn’t to bad because a lot more is going on </li></ul><ul><li>Negative- </li></ul><ul><li>Bit too much writing </li></ul><ul><li>Katie (Female student, 17) </li></ul><ul><li>Would see the film because it looks quite quirky and different </li></ul><ul><li>Positive- </li></ul><ul><li>The colour of the font makes it stand out against the background </li></ul><ul><li>The picture of the characters makes you see their personalities </li></ul><ul><li>Negative- </li></ul><ul><li>There is too much writing and if people just drive past the poster then they wouldn’t have time to read it all </li></ul>

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