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BSEC09 - Newstex - The Business Cloud

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Journey Into the Clouds - Presentation by Newstex's President at Buy-Sell Econtent Conference April 2009 in Scottsdale, Arizona

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BSEC09 - Newstex - The Business Cloud

  1. 1. Larry Schwartz , President [email_address] 203.453.0189 Journey into the Clouds
  2. 2. Newstex - A Cloud Company <ul><li>No Offices and No Physical Assets </li></ul><ul><li>Instant scale if you need it </li></ul><ul><li>Try first, justify second </li></ul><ul><li>Protect your IP </li></ul><ul><li>Pay for it with a credit card </li></ul>
  3. 3. The Business Cloud Sales/Marketing Collaboration Infrastructure
  4. 4. The Business Cloud Sales/Marketing Collaboration Infrastructure
  5. 5.
  6. 6. CMS - Word Press Theme - iThemes Essence
  7. 7. Video – Animoto
  8. 8. Forms - FormSpring
  9. 9. Publisher Listing – Open Source Database
  10. 10. The Business Cloud <ul><ul><li>Total Cost </li></ul></ul><ul><ul><li>Year 1- $1,779 </li></ul></ul><ul><ul><li>Year 2- $200 </li></ul></ul><ul><ul><li>Proposed Cost </li></ul></ul><ul><ul><li>Year 1- $10 – 65k </li></ul></ul><ul><ul><li>Year 2- $ ??,??? </li></ul></ul>
  11. 11. The Business Cloud Sales/Marketing Collaboration Infrastructure
  12. 12. The Business Cloud How much would you spend to protect your Companies Intellectual Property?
  13. 13. The Business Cloud $50 Per employee, contractor, freelancer, consultant per year
  14. 14. The Business Cloud <ul><li>Google Apps Premier </li></ul><ul><li>99.9% Uptime reliability guarantee </li></ul><ul><li>25 GB email storage </li></ul><ul><li>Mobile email, calendar access </li></ul><ul><li>24/7 Customer Support </li></ul><ul><li>Postini – security, email archive and spam filter </li></ul><ul><li>$50/user/year! </li></ul>
  15. 15. The Business Cloud
  16. 16. The Business Cloud Sales/Marketing Collaboration Infrastructure
  17. 17. Newstex – Video On Demand
  18. 18. Newstex – Video On Demand <ul><li>Video Requires: </li></ul><ul><ul><li>Disk Storage </li></ul></ul><ul><ul><ul><li>1 – 2TB new video content added each month </li></ul></ul></ul><ul><ul><li>Bandwidth </li></ul></ul><ul><ul><ul><li>Ingesting video </li></ul></ul></ul><ul><ul><ul><li>Streaming video to player </li></ul></ul></ul><ul><ul><li>Computing Power </li></ul></ul><ul><ul><ul><li>Transcoding </li></ul></ul></ul><ul><ul><ul><li>Transcription </li></ul></ul></ul><ul><ul><li>Typical Solution: Content Delivery Network (CDN) </li></ul></ul>
  19. 19. Amazon Web Services (“AWS”)
  20. 20. Amazon Web Services (“AWS”) On Sale $0.03 per Gb
  21. 21. Amazon Web Services (“AWS”)
  22. 22. Financial Comparison Based on 125kbps video stream – Justin.tv Newstex – Video On Demand Provider Cost per user/hour % CDN Cost Time Investment Hardware Cost CDN $0.135 100% Very Little None Amazon Web Services $0.0074 5% Some None Datacenter $0.0017 1% Lots $$$$$
  23. 23. The Business Cloud <ul><li>Instant, easy access to resources </li></ul><ul><li>No commitment </li></ul><ul><li>Pay for it with a credit card </li></ul><ul><li>Instant scale if you need it </li></ul><ul><li>Try first, justify second </li></ul><ul><li>Massive scale yields economics of scale </li></ul>
  24. 24. The Business Cloud Sales/Marketing Collaboration Infrastructure lfschwartz@newstex.com 203.453.0189
  25. 25. Larry Schwartz , President [email_address] 203.453.0189 www.newstex.com

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