Lean Startup & UX for Agile Teams

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Talk at Lean Oslo in November 2013.

Published in: Business, Technology

Lean Startup & UX for Agile Teams

  1. 1. Lean Startup & UX for Agile Teams @LukasFittl
  2. 2. Startup Founder @LukasFittl
  3. 3. Spark59 &
  4. 4. Recently: pganalyze.com
  5. 5. When Agile is not enough
  6. 6. Idea Agile Development Release
  7. 7. Which Idea? Idea Agile Development Release Did It Have an Effect?
  8. 8. Which Idea? Idea Agile Development Release Did It Have an Effect?
  9. 9. Wrong Idea. Idea Agile Development Release Did It Have an Effect?
  10. 10. Wrong Idea. Idea Agile Development Release Wrong Idea = Zero Business Impact No Effect.
  11. 11. Which Idea? Idea Agile Development Release Did It Have an Effect?
  12. 12. Right Idea. Idea Agile Development Release Did It Have an Effect?
  13. 13. Right Idea. Idea Agile Development Release Did It Have an Effect?
  14. 14. Right Idea. Idea Agile Development Release Wrong Implementation = Zero Business Impact No Effect.
  15. 15. Right Idea. Idea Agile Development Release No Effect. Tweak It!
  16. 16. Making The Right Feature & Making The Feature Right
  17. 17. Ship working software.
  18. 18. Ship working software. Ship the right software.
  19. 19. Prioritization Focus on Outcome Fast Iterations
  20. 20. Prioritization Focus on Outcome Fast Iterations
  21. 21. Prioritization Focus on Outcome Fast Iterations
  22. 22. Prioritization Focus on Outcome Fast Iterations
  23. 23. Prioriti zation Wrong Idea. Idea Agile Development Release Wrong Idea = Zero Business Impact No Effect.
  24. 24. Prioriti zation When we Build all ideas: Wrong Idea. Idea Agile Development Release No Effect. Wrong Idea. Idea Agile Development Release No Effect. Wrong Idea. Idea Agile Development Release No Effect.
  25. 25. Prioriti zation Good Idea = Information
  26. 26. Prioriti zation Information Successful Has Potential Bad Idea Ok Idea Great Idea We want Better Information about the Market, Customers, etc
  27. 27. Prioriti zation Finding Information
  28. 28. Quantitative Qualitative Generative Surveys Interviews Contextual Inquiry Mental Models Interviews Diary Studies Evaluative Automated Card Sort Surveys Automated Studies Analytics A/B Testing Multi-Variant Testing Usability Testing Moderated Card Sort Wizard of Oz By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
  29. 29. Prioriti zation Who is the customer? Why do they care? What are they buying?
  30. 30. Prioriti zation Customer Interviews ! Customer ? Interviewer
  31. 31. Prioriti zation Customer Interviews ! Customer ? Interviewer Note Taker
  32. 32. Prioriti zation Image Credit: http://jennycham.co.uk/?page_id=408
  33. 33. Prioriti zation On-Location Workshops
  34. 34. Prioriti zation Test Out before you Build: Low-Fidelity Prototypes
  35. 35. Prioriti zation Sketches
  36. 36. Prioriti zation Story Boards
  37. 37. Prioriti zation Keynote Prototypes
  38. 38. Prioriti zation Customer Interview (Paper) Prototype MVP “The Perfect Product” Inside-the-Building Comfort Zone
  39. 39. Prioriti zation Get-out-of-the-Building Reality Customer Interview (Paper) Prototype MVP “The Perfect Product”
  40. 40. Prioritization Focus on Outcome Fast Iterations
  41. 41. 10.000 EUR / month
  42. 42. 10.000 EUR / month Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Mar 2015
  43. 43. 10.000 EUR / month Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Mar 2015
  44. 44. 10.000 EUR / month Task Task Task Task Task Task Jan 2014 Task Task Task Task Task Task T ask Task Task Task Task Task Task Apr 2014 Jul 2014 Oct 2014 Task Task Task Task Task Task Task Task Jan 2015 Mar 2015
  45. 45. INBOUND CHANNELS INCREASE ACQUISITION SEO RANKING Jan 2014 Apr 2014 LANDING PAGE CONVERSION Jul 2014 Oct 2014 Jan 2015 Mar 2015
  46. 46. Focus on Outcome Focus on Outcomes, not Tasks.
  47. 47. Focus on Outcome Task: Build the new Landing Page Outcome: Acquire 10 Customers / Week 20% Monthly Revenue Growth
  48. 48. Focus on Outcome Outcome 20% Activation Rate 40% Access it Daily Tasks
  49. 49. Focus on Outcome Each Idea should have a Measurable Goal
  50. 50. Focus on Outcome A A R R R ACQ: Do we have the right message? ACT: Do people use the product successfully? REV: Do people pay? RET: Do people come back? REF: Do people bring more people?
  51. 51. Focus on Outcome 5000+ EUR license 2-3 weeks integration Look at your Financial Plan for Assumptions
  52. 52. Focus on Outcome Testing the Outcome
  53. 53. Focus on Outcome IDEAS LEARN BUILD DATA PRODUCT MEASURE Experiment
  54. 54. Quantitative Qualitative Generative Surveys Interviews Contextual Inquiry Mental Models Interviews Diary Studies Evaluative Automated Card Sort Surveys Automated Studies Analytics A/B Testing Multi-Variant Testing Usability Testing Moderated Card Sort Wizard of Oz By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
  55. 55. Focus on Outcome Build, Sell, Learn.
  56. 56. Prioritization Focus on Outcome Fast Iterations
  57. 57. Test & Tweak Right Idea. Idea Agile Development Release No Effect. Tweak It!
  58. 58. Fast Iterations IDEAS LEARN BUILD DATA PRODUCT MEASURE Speed of Iteration!
  59. 59. Fast Iterations Faster iteration = trying more ideas. Speed of Iteration Your Runway
  60. 60. Test & Tweak Low-Fidelity Experiments
  61. 61. Test & Tweak Landing Page Tests
  62. 62. Test & Tweak Landing Page Tests
  63. 63. Test & Tweak Landing Page Tests
  64. 64. Wizard of Oz MVP
  65. 65. Fast Iterations Fixed Sprints Mon Tue LEARN Wed Thu BUILD Fri Sat Sun MEASURE Instagram Source: http://livestre.am/4flTO (starting at 22:00)
  66. 66. Fast Iterations Weekly Rituals Mon Tue BUILD Wed Thu Fri Sat MEASURE LEARN Meetup.com Sun
  67. 67. Prioritization Focus on Outcome Fast Iterations
  68. 68. Team Work
  69. 69. “Business people and developers must work together daily throughout the project.” - Agile Manifesto
  70. 70. Every team has Ownership of a part of the product
  71. 71. Cross-functional is a bad name. It's about reducing dependencies: Teams acting without asking for permission. #autonomy - Anders Haugeto @ Iterate.no https://twitter.com/hauge2/status/274082772589633536
  72. 72. Thank you! @LukasFittl lukas@fittl.com

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