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We live in a world where we are creating data faster than we know how to manage or use it. This presents great opportunities and threats to us both professionally and personally.
Her presentation will explain how she uses data combined with SEO knowledge, PR and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour.
Lexi’s talk will cover how big data and AI is shaping the behaviour of internet users and brands. She will discuss how changes in Google’s algorithmic technology has impacted the publishing industry and what tactics marketers need to employ to build links and influence consumer behaviour now and in the future.