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Final 3 xe presentation slides from lexi mills


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As a hugely sought-after speaker, we are delighted to welcome Lexi to Dublin for this 3XE conference. Her presentation will explain how she combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications alongside change management.

With this as a background, she explains how marketers use this type of thinking in their own processes. Lexi speaks specifically about how data is shaping consumer and business thinking, sometime not always for the best!

• We created this brand new world resulting in an unprecedented amount of data flooding us every day
• Why we should learn to analyze data available to all of us to help us understand and influence human behaviour

Published in: Marketing

Final 3 xe presentation slides from lexi mills

  1. 1. The nature of our digital data bubbles How this influences humans, media and search engines professionals
  2. 2. Google now processes over 40,000 search queries every second on average 2.5 billion gigabytes (GB) - of data was generated every day in 2012. That's big by anyone's standards.
  3. 3. Save millions of lives and billions of dollars
  4. 4. PR SEO
  5. 5. We are moving away from hacking algorithms to hacking humans.
  6. 6. Facebook users tend almost entirely to click on links that they agree with, meaning that their news feeds can become an echo chamber
  7. 7. over 50% of content has to come from it
  8. 8. Over 100 articles secured A full list of coverage can be found here:
  9. 9. Travel to disrupt your bubbles
  10. 10. Click past page 2
  11. 11. Keep our social and data bubbles open
  12. 12. Greater understanding as opposed to greater separation
  13. 13. • Algorithms • Humans • And you
  14. 14. Thank you Contact for training and consulting: For full online marketing services: