As a hugely sought-after speaker, we are delighted to welcome Lexi to Dublin for this 3XE conference. Her presentation will explain how she combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximise influence on human behaviour. She applies this to external and internal communications alongside change management.
With this as a background, she explains how marketers use this type of thinking in their own processes. Lexi speaks specifically about how data is shaping consumer and business thinking, sometime not always for the best!
• We created this brand new world resulting in an unprecedented amount of data flooding us every day
• Why we should learn to analyze data available to all of us to help us understand and influence human behaviour