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Lexi Mills will be addressing the implications of technology on the marketing industry as well as the key question: how do we implement this in our day to day work? She will discuss topics such as the future of publishing, how the role of outreach and PR needs to evolve in order to continue to see results as AI-driven publishing grows.
Lexi will be share tips for designing and executing impactful integrated PR SEO campaigns and advice on how to use SEO metrics to inform PR strategies. This will be a highly actionable talk, providing media industry insight and showing real PR SEO and content marketing examples.
Lexi will conclude by discussing the opportunities and threats presented by the advancement of marketing and publishing technology, the ethics surrounding its use, and what the future of storytelling journalism looks like.