Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital olympus 2017 lexi mills pr seo

203 views

Published on

Top five PR SEO tips, tricks and strategies to build links and brands

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Digital olympus 2017 lexi mills pr seo

  1. 1. LEXI MILLS PR SEO Communications specialist Digital Olympus 2017 leximills.uk@gmail.com Top five PR SEO tips, tricks and strategies to build links and brands
  2. 2. Agenda 1. Who should own content ideation? 2. Packaging content for success 3. Outreach tips 4. Team integration 5. SEO and brand building
  3. 3. Who should own content ideation? @leximillsleximills.uk@gmail.com
  4. 4. @leximillsleximills.uk@gmail.com
  5. 5. @leximillsleximills.uk@gmail.com
  6. 6. @leximillsleximills.uk@gmail.com
  7. 7. @leximillsleximills.uk@gmail.com
  8. 8. @leximillsleximills.uk@gmail.com
  9. 9. “Do you think editorial has become more tied to revenue and traffic in the last 10 years and if so, how do you feel about that?” @leximillsleximills.uk@gmail.com
  10. 10. “Traffic pays the bills, so that means you might cover something clickbaity that you'd prefer to ignore.” @leximillsleximills.uk@gmail.com
  11. 11. Packaging content for success @leximillsleximills.uk@gmail.com
  12. 12. - Base content - Images - Videos - Bios - About the business - Q&A’s @leximillsleximills.uk@gmail.com
  13. 13. liability
  14. 14. They hold personal and transferable liability you need to fact check and substantiate your content @leximillsleximills.uk@gmail.com
  15. 15. Outreach tips @leximillsleximills.uk@gmail.com
  16. 16. Media materials drafting Prospecting Soft selling to.. news and picture agencies? Launch Media follow-up Pre-launch Launch Post-launch Press release Outreach email Quotes Visuals Interviews News Specific journalists Trade/busines s Through email and phone Confirm exclusives Timelines News desk selling Soft selling to media features
  17. 17. @leximillsleximills.uk@gmail.com
  18. 18. Tell them what the subject line of your email will be @leximillsleximills.uk@gmail.com
  19. 19. Put your trend terms in the subject line @leximillsleximills.uk@gmail.com
  20. 20. Tell them what the subject line of your email will be
  21. 21. Growth in freelance journalism @leximillsleximills.uk@gmail.com
  22. 22. When to mail merge? @leximillsleximills.uk@gmail.com
  23. 23. Don’t try to win on round one
  24. 24. Team integration @leximillsleximills.uk@gmail.com
  25. 25. @leximillsleximills.uk@gmail.com
  26. 26. One of the Greatest Challenges to Online Marketing Is Internal Communication @leximillsleximills.uk@gmail.com
  27. 27. Begin small @leximillsleximills.uk@gmail.com
  28. 28. joint reporting @leximillsleximills.uk@gmail.com
  29. 29. Agree an Internal Sign off Process @leximillsleximills.uk@gmail.com
  30. 30. Sign off on the Sign off Process @leximillsleximills.uk@gmail.com
  31. 31. SEO and Brand @leximillsleximills.uk@gmail.com
  32. 32. @leximillsleximills.uk@gmail.com
  33. 33. @leximills
  34. 34. @leximillsleximills.uk@gmail.com
  35. 35. @leximillsleximills.uk@gmail.com
  36. 36. @leximillsleximills.uk@gmail.com
  37. 37. 1.) Integrate promotions with ideations. 2.) Use your media databases to check your content ideas. 3.) Phone outreach works. 4.) Don’t try to win on point one. 5.) Consider SERPs not just as revenue but as brand reflections. @leximillsleximills.uk@gmail.com
  38. 38. Thank you Contact me on leximills.uk@gmail.com for: • PR SEO training • Outreach, PR and campaign consulting • Creative PR, content campaign ideation, execution and promotional services @leximills

×