Advanced PR SEO influence strategy and tactics
SEO tactics that look and feel more like PR have consistently survived algorithm updates and this is increasingly true as machine learning becomes more prominent in the Google algorithm. Lexi will share her top PR SEO tactics and strategies she uses to build links and creating influence now and in the future. Alongside some advice on how to talk clients into signing off on PR SEO and content ideas. She will conclude by discussing the role of AI and ML publishing and the risks and opportunities this presents for PR, SEO and content campaigns.