The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills will discuss how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue toinfluence rankings and build links and brands in this environment.
Lexi will share her top integrating marketing tactics and strategies she uses to build links and create influence now and in the future. Alongside some advice on how to talk clients into signing off on PR SEO and content ideas.
She will conclude by looking at how these algorithmic changes are influencing the requirements for integrated marketing and the challenges they represent in getting new products and technologies to consumers.