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How to Save the World


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Max Schorr, co-founder of GOOD magazine speaks at Planning-ness about how to do god in the world.

Published in: Business, Technology
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How to Save the World

  1. 1. How to save the world?
  2. 2. you world SWEET SPOT!
  4. 4. ALTRUISM
  5. 5. The Do-Gooder Way No Fun No Sex No Money No Results 7+ Years Experience Required
  6. 6. The Biz Way J.O.B. Make money Increase margin Keep shareholders happy Save your soul at night pro bono
  7. 7. PRO BONO
  8. 9. pragmatism idealism
  9. 10. collaboration profit loss social impact harm
  10. 11. The Awesomeness Manifesto <ul><li>“ awesomeness is the new innovation” </li></ul><ul><li>“ In the 21st century, if you're merely </li></ul><ul><li>innovative, prepare to be disrupted by awesomeness.” </li></ul><ul><li> -Umair Haque </li></ul>
  11. 12. 4 Pillars of Awesomeness <ul><li>Ethical production </li></ul><ul><li>Insanely great stuff (e.g. iPod, iPhone) </li></ul><ul><li>Love ( the basis of all real value creation.) </li></ul><ul><li>Thick value ( real, meaningful, sustainable. “It happens by making people authentically better off”) </li></ul>
  12. 14. <ul><li>Ethical production </li></ul><ul><ul><li>If your client is not aggressively moving in this direction, you are increasingly going to look bad </li></ul></ul><ul><ul><li>Cradle to Cradle, Good Guide </li></ul></ul>
  13. 15. <ul><li>Insanely great stuff </li></ul><ul><ul><li>iPod, iPhone </li></ul></ul><ul><ul><li>kickstarter </li></ul></ul>
  14. 16. <ul><ul><li>Love </li></ul></ul><ul><ul><li>Etsy </li></ul></ul><ul><ul><li>IBM Corporate Service Corps </li></ul></ul>
  15. 17. Thick value bottom up SWEET SPOT!! top down means ends
  16. 18. love + work = great things
  17. 19. <ul><li>nau </li></ul>
  18. 20. <ul><li>SROI <---> ROI </li></ul>Huh?
  19. 21. <ul><li>measuring social impact w/ IDEO </li></ul><ul><li>how might we… </li></ul><ul><li>measure what’s most meaningful </li></ul><ul><li>visualize data in more effective and inspiring ways </li></ul><ul><li>emphasize cost-effective evaluation tools </li></ul>
  20. 22. How Virtue Creates Value for Business and Society * <ul><li>Growth </li></ul><ul><li>Return on Capital </li></ul><ul><li>Risk Management </li></ul><ul><li>Management Quality </li></ul>*BC Center for Corporate Citizenship + McKinsey
  21. 23. snoozefest
  22. 24. <ul><li>align with core business & competencies </li></ul><ul><li>understand value that is created </li></ul><ul><li>communicate that value </li></ul>
  23. 25. Low hanging fruit <ul><li>Brand equity </li></ul><ul><li>Employee attraction, retention, motivation </li></ul>
  24. 26. <ul><li> The Fun Theory </li></ul>
  25. 27. DNA / core purpose
  26. 28. one bottom line to triple bottom line to one bottom line
  27. 29. speed dating and the tapdance of history
  28. 30. Awesomeness manifesto Ethical production Insanely great stuff Love Thick value Wall Street lingo Growth Return on capital Risk management Management quality <- coding -> DNA / Purpose
  29. 31. Activity <ul><li>Step 1 (groups of 5 or so people) </li></ul><ul><li>Set up an agency for doing the most good </li></ul><ul><li>Step 2 (choose an industry: auto, cpg etc.) </li></ul><ul><li>Think of something awesome </li></ul><ul><li>Step 3 (go for it) </li></ul><ul><li>Coding goals, implementation, results </li></ul>
  30. 32. Intention Designers Accord Business School Oath
  31. 33. <ul><li> Planners Oath? </li></ul>