1. Ah-Ha! Imogen Heap: Analysing a low budget music video.
A collage of close ups in black an white introduce us to the song, it gives the viewers a first impression
towards the tone for the rest of the video as well as the song. The high pitched instrumental along
with the static black and white shots creates an eerie atmosphere which is present throughout the
music video.

2. Ah-Ha! Imogen Heap: Analysing a low budget music video.
In this shot, the only colour we see is the red through the nail polish, the editing cuts to the beat and
the placement and angle of the hand changes consistently, which indicates the passing of time. The
colour filter also gives this music video a more gothic feel, which is appropriate for this choice of song.

3. Ah-Ha! Imogen Heap: Analysing a low budget music video.
This use of the red filter to colour areas is used frequently throughout the music video, the red along
with the black and white contrasts, the colour red also symbolises lust and blood, which both could be
themes seen throughout this music video, along with the song.

4. Ah-Ha! Imogen Heap: Analysing a low budget music video.
Editing is used to a pinnacle in this music video, the majority of the shots seen through this series of
clips are played in reverse and various other shots and filters are played over these shots, this
disorients the viewer and further amplifies the tone of the song and music video.