TABLE OF CONTENTSBILLS COMMUNITY PROGRAMS                                  PAGES• BILLIEVE-THINK PINK                     ...
1                                                 GAME DAY ACTIVITIES (10/22/06)                                      •   ...
2                                     The Buffalo Bills partnered with                                     the Susan G. Ko...
3                          MONETARY DONATIONS = $16,580.50                            FOOD DONATIONS = 3,726 lbs.         ...
4Prior to the home opener onSeptember 24th the Bills, led by eventchairperson, Mary Wilson, hosted the9th Annual Fan Food ...
5As part of the Buffalo News’ Bills Geography program, ads(which are classroom activities) are placed in Mondaypapers and ...
6CORPORATE PARTNER                     AGE OF PARTICIPANTS    Buffalo News                              7-14            NU...
7                             AMOUNT RAISED = $1,978.16               PARTICIPANTS                            CORPORATE PA...
8                                              On Sunday, November 5, 2006, the Buffalo Bills,                            ...
9    The NFL/United Way “Hometown Huddle” is a day of service that    provides NFL players and coaches from each team the ...
10                                      PARTICIPANTS•   150 children from various community organizations including Aspire...
11                            Verizon Wireless and the Buffalo Bills                            collected no-longer-used w...
12                             CELL PHONES COLLECTED         At Stadium Gates: 815 + Before/After Game Collection: 372 = T...
13                PARTICIPANTS                      CORPORATE PARTNER-100 Tickets Sold                           BlueCross...
14                                                    The Buffalo Bills NFL 101 Designed for                              ...
15Going into its sixthyear in 2007, theBuffalo Bills ToyotaRookie Club makesnumerous appearancesthroughout the seasonand e...
16                                      Women & Children’s Hospital of BuffaloOn Tuesday, September 19th the Rookie Buffal...
17                PLAYERS                                       PARTICIPANTS-Eric Bassey         -Rian Lindell            ...
18The Buffalo Bills and Dick’s Sporting Goods hostedthe 6th annual holiday ‘Shop with the Bills’ event onMonday, December ...
19              2006-07 BILLS STUDENT LEADERSSTUDENT                HIGH SCHOOLMeredith Cleeton       Allegany-Limestone H...
20                                                         The Buffalo Bills Student Leaders is                           ...
21              $10,000 Donated to                      PARTICIPANTS        Food Bank of Western New York   • All Buffalo ...
22                              The Bills and the Buffalo Niagara Partnership hosted the                              annu...
23                                           During the 2006 Buffalo Bills Bausch & Lomb                                  ...
24                  2006 Community Guests                     CORPORATE PARTNER•   Boys and Girls Club of Rochester       ...
25                  PARTICIPANTS                                       REACH•    1,600 5 , 6 , 7th and 8th grade students ...
26                               The Buffalo Bills were proud to team up with BlueCross BlueShield of Western New York and...
27The Women’s Association was extremely active in 2006 both hosting and supporting a variety ofcommunity activities and ev...
28
29                                   In 1998, the NFL and NFL Players Association                                   formed...
30NFL GRASSROOTS            The Grassroots Program is a partnership of the National Football League            Youth Footb...
31During the 2006 football season the Buffalo Bills Youth Football Stadiumhas hosted nearly 50 youth football games becomi...
32           2006 SCHEDULEAugust 19-20: I-90 Youth Football ClassicAugust 26: Westside vs. DunkirkSeptember 2: Eden HS vs....
33In 2006 the Buffalo Bills Youth Football Scoreboard was launched on www.buffalobills.com.All youth football organization...
34
35The Buffalo Bills offer Junior Player Development(JPD) as a FREE youth football program. It is as aninstructional and de...
36              2006 BILLS JPD SITES1.   Ralph Wilson Stadium– Orchard Park/Hamburg2.   Riverside High School– Buffalo3.  ...
37
38High school sophomores, junior and seniorsparticipated in the Buffalo Bills High SchoolPlayer Development (H.S.P.D.) pro...
39Every year, the Buffalo Bills, NFL and Pepsi host thePunt, Pass & Kick competition for boys and girls, ages8-15, which a...
40            MEDIA COVERAGE                       PARTICIPANTS                                   •   8-15 Years OldTV:   ...
41                  PARTICIPANTS•    5-17 Years Old•    Over 2,000 boys & girls             MEDIA COVERAGEPrint:      Buff...
42NFL FLAG is a youth football program for kids 5-17 years old. NFL FLAG is a community-based turnkey program that provide...
43The Buffalo Bills Gatorade Jr. Training Campvisits schools, recreation centers, youth footballcamps and organizations du...
44
45To kick off the 2006 campaign, theBuffalo Bills donated 3,750 tickets tolocal youth football organizations forthe Cincin...
46          COMMUNITY PARTNERS•   USA Football•   WNY Youth Tackle Football Federation•   Pop Warner•   Independent League...
47The Buffalo Bills NFL / NFF CoachingAcademy program provides necessarytraining for football coaches at all levelsand hel...
48In 2007, the Coaching Academy     will be replaced by theUSA Football Coaching School
49The Buffalo Bills High School Football CoachesClinic is conducted by the entire Buffalo Billscoaching staff. They hosted...
50               PARTICIPANTS                                   MEDIA COVERAGE•   Entire Bills coaching staff participated...
51This was the tenth consecutive year of theBuffalo Bills “Coach of the Week”program. Each week during the 11-weekhigh sch...
52           2006 BUFFALO BILLS COACH OF THE WEEK WINNERSWeek #1: Rich Gray, Frontier High SchoolWeek #2: Henry Fumerelle,...
53The Buffalo Bills and the National Football Foundation-WNY Chapter 135 partnered to host the High SchoolFootball Junior ...
54                              The College Football Recruiting Night was hosted inside the Bills                         ...
55          For over 20 years the Buffalo Bills have honored high school football in Western          New York with a spec...
56                   MEDIA COVERAGEPrint:      Buffalo NewsInternet:   buffalobills.com            nflhs.com              ...
57This year the Buffalo Bills launched the Community Ticket Donation Program with the playersand coaches. The program prov...
58
59Buffalo Bills linebacker London Fletcher-Baker has been named the 2006 Buffalo Bills WalterPayton Man of the Year as vot...
60                                        For the past three years, Fletcher-Baker partnered with                         ...
61The Buffalo Bills Youth Foundation is a not-for-profitorganization that primarily supports charitableorganizations that ...
62    2006 BUFFALO BILLS YOUTH FOUNDATION GRANT RECIPIENTS•    Albright-Knox Art Gallery (BFAA)•    Alcohol & Drug Depende...
63The Buffalo Bills Auction is the officialon-line auction for the Bills. It is the bestsource of unique collectibles, mem...
64
65     IN 2006, THE BUFFALO BILLS     RECEIVED 3,484 CHARITABLE        DONATION REQUESTS
66                           2006 ITEM & SPONSORSHIP DONATION RECIPIENTS•   1 Blessed Sacrament School                    ...
2006 Cr Recap
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2006 Cr Recap
2006 Cr Recap
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2006 Cr Recap

  1. 1. TABLE OF CONTENTSBILLS COMMUNITY PROGRAMS PAGES• BILLIEVE-THINK PINK 1-2• FAN FOOD DRIVE 3-4• BILLS GEOGRAPHY 5-6• GIFT OF WARMTH 7-8• HOMETOWN HUDDLE 9-10• HOPELINE CELL PHONE COLLECTION 11-12• NFL 101-FOOTBALL CLINIC DESIGNED FOR WOMEN 13-14• ROOKIE CLUB 15-16• SHOP WITH THE BILLS 17-18• STUDENT LEADERS 19-20• TASTE OF THE SEASON 21-22• TRAINING CAMP 23-24• WHAT MOVES U 25-26• WOMEN’S ASSOCIATION 27-28BILLS YOUTH FOOTBALL• NFL YOUTH FOOTBALL FUND 29-30• BUFFALO BILLS YOUTH FOOTBALL STADIUM 31-32• BILLS YOUTH FOOTBALL SCOREBOARD 33-34• JUNIOR PLAYER DEVELOPMENT (J.P.D.) 35-36• HIGH SCHOOL PLAYER DEVELOPMENT (H.S.P.D.) 37-38• PEPSI PUNT, PASS & KICK 39-40• NFL FLAG 41-42• GATORADE JR. TRAINING CAMP 43-44• PLAY FOOTBALL MONTH 45-46• COACHING ACADEMY 47-48• COACH OF THE WEEK 49-50• HIGH SCHOOL COACHES CLINIC 51-52• HIGH SCHOOL FOOTBALL JR. COMBINE 53• HIGH SCHOOL FOOTBALL RECRUITING NIGHT 54• SALUTE TO HIGH SCHOOL FOOTBALL 55-56PLAYER INITATIVES• TICKET PROGRAM 57-58• BUFFALO BILLS WALTER PAYTON NFL MAN OF THE YEAR AWARD 59-60BUFFALO BILLS YOUTH FOUNDATION• PURPOSE & GENERAL INFORMATION / GRANT RECIPIENTS 61-62• NFL AUCTION 63-64DONATIONS AND CHARITABLE REQUESTS• PIE CHART 65• Item & Sponsorship Donation Recipients 66-79
  2. 2. 1 GAME DAY ACTIVITIES (10/22/06) • Jumbotron PSA • Pink ribbon handout at gates • Ceremonial pink game ball presentation • Anthem singer in pink Billieve hat • Stampede Row pre-game introduction with 36 survivors CORPORATE PARTNER • Jills in Billieve hats and pink pom poms Kaleida Health • Game Day Program, 45,000 copies distributed COMMUNITY PARTNER • Game Day Information Guide, 10,000 copies Susan G. Komen Foundation distributed WNY Affiliate • Four (4) Billieve logo banners on ring wall MERCHANDISE SALES• Three items (women’s tee, men’s tee and women’s hat) went on sale September 28• Sold at Bills Stadium Store, Eastview store, Ralph Wilson Stadium and on-line• During October, women’s tee was #1 and hat was #2 selling item on website• Women’s tee was #12 best selling item of all 1,000 Bills items sold in 2006• Women’s Billieve tee was #1 selling women’s item for 2006 calendar year selling twice as many units as the second highest selling women’s item• Sold more than 1,300 units in last three months of 2006• Raised $6,500 for Susan G. Komen Foundation WNY affiliate
  3. 3. 2 The Buffalo Bills partnered with the Susan G. Komen Foundation, Kaleida Health and Zeta Tau Alpha to introduce the Billieve breast cancer awareness program. The two part program included a merchandise component with a portion of the sale of exclusively designed Billieve pink logo items benefiting the Komen Foundation. The second part of the program focused on raising awareness about breast cancer. MEDIA COVERAGE• Press Conference 10/18/06 – coverage on WKBW, WGRZ, WIVB and mention in Buffalo News and on 97 Rock• :30 PSA on Jumbotron all season staring Oct. 22• JP Losman wore hat at media day press conference 11/01/06• Street and Smith Sport’s Business Journal article Oct. 23 – 29 issue• Susan G. Komen newsletter, back cover story, Fall 2006, 10,000 in mailing• Bills Digest article 10/06 Media TourRadio:• Citadel stations with Steve Tasker and Jillann Dugan (10/19/06)TV:• AM Buffalo with Dawn Neufeld, Jackie Mordaunt and Jillann (10/19/06)• WKBW feature with Ginger Geoffrey, Dawn and Jillann (11/4/06)• WGRZ Morning Show with Jillann and Gretchen Geitter (11/3/06)• Website – www.buffalobills.com coverage• Logo on front page for much of season• Splash Page the week of October 22• Gameday advisory• E-mail blast to subscribers, over 92,000 accounts• Bills Roundup video feature week of October 22
  4. 4. 3 MONETARY DONATIONS = $16,580.50 FOOD DONATIONS = 3,726 lbs. PARTICIPANTS CORPORATE PARTNER• 45 Volunteers from Food Bank of WNY TOPS Markets• 10 Student Leaders• 10 volunteers from Bills Women’s Association COMMUNITY PARTNER• Buffalo Jills Food Bank of Western New York MEDIA COVERAGETV: WGRZ, WIVB, WKBWPrint: Buffalo News (9/25), Game Day Program (8/26), Monday Quarterback Club Newslet-ter (2006 Season), Bills Digest, Food Bank of WNY Food Beacon (Fall 2006, Issue 4)Internet: buffalobills.com, Bills email blastOther: 97 Rock
  5. 5. 4Prior to the home opener onSeptember 24th the Bills, led by eventchairperson, Mary Wilson, hosted the9th Annual Fan Food Drive to benefitthe Food Bank of WNY. Fans wereencouraged to bring non-perishablefood items and monetary donations tothe game.Once again, the Fan Food Driveproved to be a success by bringing in$17,653 in monetary donations andover 3,726 pounds of non-perishablefood items. All of which go a longway in aiding the less fortunate of ourcommunity. As an incentive to donate to the Food Bank, Mary & Ralph Wilson matched all monetary donations collected at the gates and TOPS Markets matched the first 1,000 pounds of food collected. Volunteers from the Bills Women’s Association, Student Leaders and the Buffalo Jills teamed up with Mary Wilson to collect donations outside all Stadium gates prior to the game. Together they encour- aged fans to give anything they could to help the Food Bank better serve its network of over 400 member agencies. Over the past nine years the Fan Food Drive has collected close to 65,000 pounds of food andraised over $126,000 for the Food Bank of WNY.
  6. 6. 5As part of the Buffalo News’ Bills Geography program, ads(which are classroom activities) are placed in Mondaypapers and delivered to participating schools. Different Billsplayers are profiled each week.Children who participate in the BuffaloNews’ Bills Geography program were invitedto a Jr. Sports Writers Camp at Ralph WilsonStadium. Dinner was served after tours of thePress Box, Field, and Game Day LockerRoom. Buffalo Bills players, Brad Butler andDuke Preston were interviewed and theBuffalo News staff ran the remainder of thenight.The Buffalo News hosted an essay writingcontest as part of the Bills Geographyprogram. The winner was chosen and invitedto come to the Stadium to watch practice,attend a press conference, and interviewRyan Denney. Included in the grand prize were two tickets to the Bills vs. Titans game onDecember 24th; the interview write-up was also featured in the December 24th Game DayProgram.
  7. 7. 6CORPORATE PARTNER AGE OF PARTICIPANTS Buffalo News 7-14 NUMBER OF PARTICIPANTS Camp - 100 students, Buffalo News staff Ads – delivered to about 153 classrooms
  8. 8. 7 AMOUNT RAISED = $1,978.16 PARTICIPANTS CORPORATE PARTNER• 44 volunteers from M&T Bank and Salva- M&T Bank tion Army• 6 Student Leaders COMMUNITY PARTNERS• 25 Buffalo Jills Salvation Army, Buffalo Area Services MEDIA COVERAGETV: WGRZ, WIVB, WKBW, WGRZ- Morning show follow-up, Channel 7 (11/5), Fox PSA(Ran 349 Times), Channel 2Print: Buffalo News Sports section (11/2), Buffalo News City & Region (11/2), Buffalo NewsSports section (11/4), Game Day Program (10/22), Bills Digest, Democrat & Chronicle (11/2),Niagara Gazette (11/3)Internet: buffalobills.comOther: 97 Rock
  9. 9. 8 On Sunday, November 5, 2006, the Buffalo Bills, Salvation Army and M&T Bank held the annual “Gift of Warmth” collection kickoff at Ralph Wilson Stadium. Fans attending the game were encouraged to bring new warm clothing items such as hats, scarves, and gloves to donate to the less fortunate in Western New York. The Salvation Army Red Kettles were also at each gate to accept monetary donations. The “Gift of Warmth” collection ran through December 29, 2006. Collection boxes were located in every M&T Bank branch throughout the Buffalo-area for those who would like to contribute but were not able to make it to thegame. M&T Bank has been a proud sponsor of the Gift of Warmth for more than 20 years.Buffalo Bills Offensive Line, Duke Preston made an appearance at M&T Bank this year wherehe collected donations and signed autographs.Since 1884, The Salvation Army has been a vital link within Western New York’s humanservice network. They provide individuals, regardless of age, gender, education, ethnicity orreligion with food, clothing and shelter, as well as social and spiritual support. The mission ofThe Salvation Army – Buffalo Area Services is to offer hope for a better life by meeting basichuman needs.
  10. 10. 9 The NFL/United Way “Hometown Huddle” is a day of service that provides NFL players and coaches from each team the opportunity to take part in a variety of community-service activities. On one designated day each year, “Hometown Huddle” events are co-hosted in every NFL city by the respective NFL franchises and local United Ways. Started in 1999, Hometown Huddle continues to help make a difference in communities across the country. The 2006 Buffalo Bills Hometown Huddle was an opportunity for children from seven United Way of Buffalo & Erie County Community Care funded agencies to attend an inspirational assembly and interactive football event at Ralph Wilson Stadium. The event consisted of an inspirational/motivational presentation focused on academic success, a trivia show by Quizmaster Dennis George, followed by a mini football camp where kids had the opportunity to enjoy one-on-one interaction with some of the 2006 Buffalo Bills players. Children in attendance were from local agencies including Aspire of Western New York, Big Brother Big Sisters, Boys & Girls Club, Northwest Buffalo Community, Salvation Army Youth Services, and Valley Community Center. Each participant received a Hometown Huddle t-shirt and mini-football.
  11. 11. 10 PARTICIPANTS• 150 children from various community organizations including Aspire of Western New York, Big Brothers Big Sisters, Boys & Girls Club, Northwest Buffalo Community Center, Salvation Army Youth Services, and Valley Community Center. PLAYERS -John DiGiorgio -Ryan Denney -Brad Butler -Anthony Thomas MEDIA COMMUNITY PARTNERSTV: WGRZ, WKBW • United Way of Buffalo & Erie CountyPrint: Buffalo News, Bills Digest, Bills Game • NFL Charities Grant = $5,000 Day Program (10/22)Internet: buffalobills.com, jointheteam.com
  12. 12. 11 Verizon Wireless and the Buffalo Bills collected no-longer-used wireless phones to benefit victims of domestic violence on Sunday, October 1, 2006 during the Bills vs. the Minnesota Vikings game. Through Verizon Wireless’ HopeLine® program, these phones will be refurbished and recycled or sold. Proceeds are then used to purchase wireless phones for use by domestic violence victims in emergency or threatening situations. HopeLine also makes financial grants to domestic violence organizations. This is the sixth year the Bills and Verizon Wireless have teamed up to fight domestic violence in our communities. On September 27, 2006 Bills linebacker and HopeLine spokesperson London Fletcher-Baker visited the Walden Galleria Verizon Wireless kiosk to encourage fans to donate their no longer used wireless phones. The first 1,000 fans to donate a phone on Game Day received a poster featuring Fletcher.Prior to kickoff, the fifth annual HopeLine Awards Ceremony tookplace. The award acknowledged two individuals who have helpedto combat domestic violence or assisted victims of this tragedywithin their own community. This year’s winners were Pat Long ofChances and Changes Domestic Violence Program in Geneseo andCary Travis of the Monroe County Family Domestic ViolenceIntervention Court. Both Cary and Pat were presented with a plaquehonoring their efforts and $2,500.00 was donated on their behalf tothe domestic violence shelter or program of their choice.This year alone over 1,100 phones were collected in an effort to combat domestic violence.
  13. 13. 12 CELL PHONES COLLECTED At Stadium Gates: 815 + Before/After Game Collection: 372 = Total: 1,187 PARTICIPANTS CORPORATE PARTNER• 30 volunteers from Verizon Wireless Verizon Wireless• 7 Student Leaders MEDIA COVERAGETV: WGRZ, WIVB, WKBWPrint: Bills Game Day Information Guide (10/1), Bills Digest, Bills Game Day Program(9/24), Buffalo News (9/28)Internet: buffalobills.comOther: 103.3 WEDG-FM, The Edge (9/27), 97 Rock
  14. 14. 13 PARTICIPANTS CORPORATE PARTNER-100 Tickets Sold BlueCross BlueShield of Western New York PLAYERS-Melvin Fowler -Aaron Merz COMMUNITY PARTNER-Brad Butler -Troy Vincent WNY Women’s Fund ALUMNI-Al Bemiller -Erin Warlick MEDIA-Steve Christie -Lou Piccone TV: WGRZ, WBKW-Hilton Crawford -Marlo Perry Print: Buffalo News, Niagara Gazette, Bills-Bob Dugan -Jeff Nixon Digest, Bills Game Day Program (9/24)-Charley Ferguson -Marlon Kerner Internet: buffalobills.com-Ken Jones Other: Tim O’Shei
  15. 15. 14 The Buffalo Bills NFL 101 Designed for Wo m e n was presented by BlueCross BlueShield of Western New York at Ralph Wilson Stadium on September 12th, 2006. More than 100 women participated in this unique event which was held in the Buffalo Bills Fieldhouse, with all proceeds benefiting the WNY Women’s Fund. The evening began with attendees being welcomed by celebrity emcee and Buffalo Bills Alumni Steve Tasker. Participants then had the opportunity tolearn the X’s and O’s of football from guest speakers who know it best, including Buffalo BillsGeneral Manager Marv Levy and Head Strength and Conditioning Coach JT Allaire.After the program portion of the event, the women got physicaland went through interactive football drills with current andalumni Buffalo Bills. Attendees also had the opportunity totour the Buffalo Bills trainer’s facility and the media room.The night closed with dinner and a silent auction where over$16,975 was raised for WNY Women’s Fund.
  16. 16. 15Going into its sixthyear in 2007, theBuffalo Bills ToyotaRookie Club makesnumerous appearancesthroughout the seasonand enables the team’snewest players achance to get involvedand learn about theWestern New Yorkcommunity. TheRookies attend avariety of communityappearances whichhave included school visits, children’s hospital visits, servingThanksgiving dinner, hosting a holiday party at Ralph WilsonStadium, and many other community service oriented events. TOYOTA ROOKIE CLUB MEMBERS:-Eric Bassey -Aaron Merz-Brad Butler -Ryan Neill-John DiGriorgio -Terrance Pennigton-Keith Ellison -Ko Simpson-Randy Hand -Walter Stith-Kevin Harrison -Donte Whitner-Fred Jackson -Kyle Williams-CJ Leak -Ashton Youboty-John McCargo
  17. 17. 16 Women & Children’s Hospital of BuffaloOn Tuesday, September 19th the Rookie Buffalo Bills Players visited the patients at Women & Children’sHospital of Buffalo. Over 50 young patients had the opportunity to meet the Rookies and spent time decoratingt-shirts, coloring, and getting to know the newest additions to the Buffalo Bills Organization. The Rookies also eachdecorated a Toyota Rookie Club t-shirt which they donated to the hospital for their annual auction. Thanksgiving at Northwest Buffalo Community CenterThe Buffalo Bills Toyota Rookie Club members made their second community appearance on Tuesday,November 21st at the Northwest Buffalo Community Center. The Rookies served Thanksgiving dinner to over 300children and their families who benefit from the services provided by Northwest. The Rookies serveddinner to attendees and then participated in a short program where they introduced themselves and told the groupwhat they were thankful for this year. Buffalo Public Community School # 53The Buffalo Bills Toyota Rookie Club made their third community appearance at Buffalo Public Community School# 53, which is part of the district’s Closing the Gap program. Closing the Gap strives to remove barriers toacademic success that children may encounter outside of school such as domestic violence at home, drug abuse, andemotional disorders. The sixteen Buffalo Bills Rookies were introduced to students during an assembly wherestudents had the opportunity to ask the players questions about the positions they play. The Rookies then helpedfinish the construction of a new student counseling room. Students who have excelled academically were paired upwith a Buffalo Bills Rookie to help paint a counseling room which was previously a bathroom. Rookie Club Holiday PartyThe Buffalo Bills Toyota Rookie Club hosted their final community appearance of the 2006-2007 season with theannual Buffalo Bills Toyota Rookie Club Holiday Party at Ralph Wilson Stadium. 65 underprivilegedchildren from community organizations were asked to write a wish list of what they wanted for the holidays. Theirwishes were granted on this special Tuesday night when the kids and the players celebrated the holidaystogether. The evening included dinner, holiday videos, carols, a visit from Santa and each child received the giftthey wished for. This was the fourth Toyota Rookie Club event of the season. The agencies and organizations thatwere invited included Northwest Buffalo Community Center, Salvation Army, Seneca Nation, Cornerstone Manor,Boys & Girls Clubs of Buffalo, Big Brothers Big Sisters of Buffalo, and Stone’s Buddies.COMMUNITY PARTNERS: PARTICIPANTS MEDIA:• Women & Children’s Hos- • 17 players made 4 Women & Children’s Hospital - TV: WKBW pital of Buffalo appearances = total Print: Bills Game Day Program (10/1), Buf-• Northwest Buffalo Commu- of 68 player falo News, Bills Digest nity Center appearances Internet: www.buffalobills.com• Buffalo Public Schools • Billy Buffalo Thanksgiving Dinner–• United Way of Buffalo & • Approximately 520 Print: Bills Game Day Program (12/3), Bills Erie County youth were visited Digest• Salvation Army by the 2006 Buffalo Public Community School- CORPORATE PARTNERS: Toyota Rookie TV: WIBV-TV, Print: Bills Digest• Toyota Club Holiday Party- TV: WKBW-TV, WIVB-TV
  18. 18. 17 PLAYERS PARTICIPANTS-Eric Bassey -Rian Lindell • 60 children from various community or--Matt Bowen -Aaron Merz ganizations including:-Brad Butler -Terrence McGee -Buffalo Public Schools-Andre Davis -Ryan Neufeld -Northwest Buffalo Community Center-Ryan Denney -Duke Preston -Boys & Girls Club of Buffalo-John DiGiorgio -Ko Simpson -Big Brothers Big Sisters of Buffalo-Kelly Holcomb -Walter Stith • Billy Buffalo-Fred Jackson -Donte Whitner • Buffalo Jills • Student Leaders MEDIA CORPORATE PARTNERTV: Channel 7Print: Business First, Bills Game Day Dick’s Sporting Goods Program (12/24)Internet: Video Feature on buffalobills.com
  19. 19. 18The Buffalo Bills and Dick’s Sporting Goods hostedthe 6th annual holiday ‘Shop with the Bills’ event onMonday, December 11th at Dick’s Sporting Goods inthe Walden Galleria Mall. 60 underprivileged childrenfrom agencies including Big Brothers Big Sisters,Boys & Girls Clubs, Buffalo Public Schools, andNorthwest Buffalo Community Center were invited toDick’s Sporting Goods.Most of the children in attendance thought they wereat Dick’s Sporting Goods store for a private pizzaparty and store tour with Billy Buffalo and theBuffalo Jills. The children were surprised with a$10,000 ($175 each) shopping spree and theopportunity to Shop with the Buffalo Bills.
  20. 20. 19 2006-07 BILLS STUDENT LEADERSSTUDENT HIGH SCHOOLMeredith Cleeton Allegany-Limestone High SchoolPrerna Soni Allegany-Limestone High SchoolStephen Huber Attica High SchoolRyan Murphy Bishop Timon High SchoolJamila Williams Buffalo Academy-Visual & Performing ArtsBrittney Gibbons Buffalo Academy of the Sacred HeartBryce Hopkins Canisius High SchoolCharlyn Meredith City Honors High SchoolRyan Brown Clarence High SchoolLauren Kush East Aurora High SchoolKayla Tomblin Ellicottville High SchoolMark Markulis Hamburg High SchoolElizabeth Patrone Immaculata AcademyJason Davis Kenmore East High SchoolNicholas Beardi Lancaster High SchoolStephanie Arroyo Leonardo Da Vinci High SchoolAmber Rosenberg Maple Grove High SchoolWilliam Tierney Maryvale High SchoolLynn Lalley Mt. Mercy AcademyMiriam Barnett Nardin AcademyLindsay Hojnowski North Tonawanda High SchoolChelsey Ciambella Orchard Park High SchoolDevonne White Performing Arts High SchoolJohn Grabowski Royalton-Hartland Jr./Sr. High SchoolElizabeth Smith Salamanca High SchoolCaitlin Thomas Silver Creek High SchoolJohn Licata St. Francis High SchoolPatrick Delaney St. Joseph’s Collegiate InstituteAdam Beilman St. Mary’s High SchoolJonathon Adler Williamsville North High SchoolMarc Heintzman Williamsville South High School
  21. 21. 20 The Buffalo Bills Student Leaders is designed to provide students with unique experiences that will develop leadership skills in preparation for their continuing education. The program is open to students who are juniors or seniors in high school.Interested students complete an application thatincludes an essay where the candidates are asked todescribe a situation in which they havedemonstrated leadership. Finalists are then inter-viewed throughout June. As a part of the program,the Bills host monthly meetings with the selectedstudents. They go behind the scenes of the BuffaloBills where they learn about a variety of careers andmeet professionals within the organization andcommunity. The Student Leaders also have theopportunity to attend Bills games, volunteer atcommunity events, assist various Bills departmentsduring select home games and serve as Billsambassadors to their school and community. REACH• Each Student Leader coordinated four different give-a-way initiatives in their schools or community equaling a total of 128 community events between September-January• The students’ give-a-way initiatives allowed over 6,500 participants to volunteer in their community awareness programs. PARTICIPANTS 32 high school juniors and seniors from 31 different schools in Western New York MEDIAPrint: Buffalo News Buffalo News NeXt Article Local Hometown Papers of StudentsInternet: buffalobills.com
  22. 22. 21 $10,000 Donated to PARTICIPANTS Food Bank of Western New York • All Buffalo Bills Players & Coaches, Business Development Staff, Community MEDIA Relations Staff , Buffalo Niagara PartnershipTV: WGRZ, WKBW Staff • 600 community corporate guests attendedPrint: Buffalo News, Bills Digest the event hosted by the Buffalo Niagara Partnership and the Buffalo BillsInternet: buffalobills.com (Video) COMMUNITY PARTNER CORPORATE PARTNERS Food Bank of Western New York Title Sponsor RESTAURANTS Digicon Imaging• Butterwood Desserts• Ganer’s Bar & Grill Table Sponsors• Hyatt Regency • BlueCross BlueShield of Western New• Bully Hill Winery York• Chocolate Fountains of WNY • Bully Hill• Verbana • Choice One• Shanghai Red’s • Gatorade• Protocol • Labatt Blue• Dessert Deli • Mastercard• Well Bread • Tops• Ilio DiPaolo’s • Verizon Wireless• So’s Integrity Catering • Constellation New Energy
  23. 23. 22 The Bills and the Buffalo Niagara Partnership hosted the annual "Taste of the Season Buffalo Bills Style" Kickoff Dinner to benefit the Food Bank of Western New York on Monday, August 28th at Ralph Wilson Stadium. Chefs from the areas finest restaurants served their specialties, alongside Bills players, coaches and corporate guest chefs.The food stations are themed "Teams of the NFL" that include theBills opponents for the upcoming season. The event was presentedby Digicon Imaging. Marv Levy, Coach Jauron and AndrewRudnick were the speakers at the event. Other sponsors of theevent included BlueCross BlueShield of Western New York, BullyHill, Choice One, Gatorade, Labatt Blue, Mastercard, Tops, VerizonWireless, and Constellation New Energy.
  24. 24. 23 During the 2006 Buffalo Bills Bausch & Lomb Training Camp, 50 guests from various community groups / organizations were invited to be Bills VIP’s at each practice session. The groups got to enjoy sitting in the Bills Community Relations Tent to view a training camp practice. Upon entering the tent guests received a gift bag that included a training camp t-shirt and program.While watching practice, complimentary healthysnacks and beverages were offered. After eachpractice several Bills players came over to signautographs for the special guests in the tent. Over1,000 community guests enjoyed the BillsCommunity Relations Tent during the 2006 BuffaloBills Bausch & Lomb Training Camp. A pep rally and parade welcomed the Buffalo Bills to the Town of Pittsford as they began training at St. John Fisher College. The event in the village was fun for spectators and participants.Marv Levy and several Bills wereamong the fanfare, waving to the crowdand sharing high fives with peoplelining the street. The parade was led bySupervisor Bill Carpenter and includedPittsford Panthers youth football teamand cheerleaders, who marched downMain Street behind a marching band.
  25. 25. 24 2006 Community Guests CORPORATE PARTNER• Boys and Girls Club of Rochester Bausch & Lomb• Allegany Arc• Big Brothers/Big Sisters of Rochester• Newfane Junior Player Development/ Boys and Girls Club• Syracuse Junior Player Development/ Boys and Girls Club• Carly’s Club• Town of Pittsford – Youth Football• Boy Scouts of America• Make-A-Wish• Valley Community Center• Hillside Children’s Center- Camp Possibilities• Buffalo City Mission/ Cornerstone• Camp Good Days and Special Times• Girl Scouts of America• Hillside Family Agencies• United Spinal Association• Monroe Special Olympics• Town of Pittsford- Children with Special Needs
  26. 26. 25 PARTICIPANTS REACH• 1,600 5 , 6 , 7th and 8th grade students th th Level 1: attended the kick-off event. • Eight Buffalo Public Schools participated• 2,000 5th, 6th, 7th, and 8th grade students in the contest portion of the program received the four-week contest materials. • Four weekly trackers distributed to 2,000• 725 students completed the four-week students contest. Level 2: • 1,000 Teacher Activation Kits will be MEDIA implemented in schools in Erie,• Kick-Off Event: Chautauqua and Niagara Counties TV: WKBW Print: Buffalo News, Bills Digest and Bills Game Day Program (10/22) Internet: buffalobills.com (Video)• :30 second localized NFL PSA featuring Chris Kelsay and Lee Evans $15,000 media buy matched by Time Warner Flight Dates: October 2006-December 2006 Demographic Reach: 60% of women 25-54 (198,000) in Buffalo DMA with average frequency of 6.5x (targeting families) Jumbotron ran during each home game (eight games)• In-Season Promotions: buffalobills.com/community (October 5th - Current)
  27. 27. 26 The Buffalo Bills were proud to team up with BlueCross BlueShield of Western New York and the American Heart Association to create the What Moves U program that encouraged physical activity among youngsters. Responding to the continuing decline of physical education programs in many of Americas schools and the lack of physical activity for todays youth, this national youth movement and awareness campaign was designed to promote physical fitness and healthy living to an increasingly inactive generation of children. This initiative incorporated several key elements such as an in-school activity kit created for teachers, by teachers, which includes curriculum-based activity sheets, program - specific learning materials and school promotional materials; an interactive fitness- focused website for children, as well as a four-week Buffalo Bills What Moves U Fitness Contest. The Buffalo Bills What Moves U Fitness program was kicked off with over 1,600 Buffalo Public School students on Tuesday, October 3rd, 2006 at Kleinhan’s Music Hall. The event was held not only to kick-off the in-school program but also to announce the partnership between the three localparties – the Buffalo Bills, the American Heart Association andBlueCross BlueShield of Western New York. Representatives fromthe Buffalo Bills, BlueCross BlueShield of Western New York,American Heart Association, and Buffalo Public Schools all showedtheir support at the event by speaking to the students about theimportance of a healthy lifestyle. The eight Buffalo Public Schools who participated in the local contest component of the Buffalo Bills What Moves U Fitness Program were invited to Kleinhan’s for the hour long assembly, which included the South Park High School Band, a health and fitness themed trivia show by Dennis George “The Quizmaster”, an appearance by Billy Buffalo and a chance for students to hear from some of the Buffalo Bills players, including Lee Evans, Keith Ellison, Rian Lindell, Josh Stamer, and George Wilson. Select students were given the chance to team up with the players and compete to answer health and fitness trivia questions. After the kick-off event, the eight participating schools received their four-week contest materials where students tracked the foods they ate along with their exercise routines. Points were awarded for all healthy choices and students received incentives for reaching their weekly goals including Buffalo Bills player trading cards. The Buffalo Bills Community Relations Staff also hosted Gatorade Junior Training Camps in five of the participating schools to help promote the What Moves U Fitness Program and to encourage the students to stay involved and engaged in the contest. At the end of the month-long contest, 250 students and teachers who exceeded their goals were invited to the Buffalo Bills Fieldhouse for a What Moves U Fitness Celebration hosted by the Buffalo Bills and BlueCross BlueShield of Western New York. The Buffalo Bills and BlueCross BlueShield of Western New York will be implementing the second phase of the What Moves U Fitness Program in over 100 area schools where students and teachers will have the opportunity to participate in this exciting fitness program through What Moves U in-school activity kit created for teachers, by teachers, which includes curriculum-based activity sheets, program-specific learning materials and school promotional materials; and an interactive fitness-focused website for students participating in the program.
  28. 28. 27The Women’s Association was extremely active in 2006 both hosting and supporting a variety ofcommunity activities and events.The first big event was the Fan Food Drive tobenefit the Food Bank of Western New York. Thisevent is annually chaired by Mary Wilson withsupport from WA members collection non-perishable food items and monetary donations atthe stadium gates. Other WA activities includedBillieve, Gilda’s Club Pot Luck Dinner,Touchdown Turkeys for the Food Bank of WesternNew York, Stone’s Buddies Holiday Tree LightingParty at Women & Children’s, and the SalvationArmy Santa’s Workshop. The WA did the majorityof the shopping, wrapping and helped the night offor the Bills Annual Holiday Party for Children.
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  30. 30. 29 In 1998, the NFL and NFL Players Association formed the NFL Youth Football Fund (YFF) - a 501(c)3 non-profit foundation which supports the game at the youth level and promotes positive youth development. Since then, hundreds ofthousands of youngsters have been given the opportunity to learn the game of football, getphysically fit, and stay involved in productive after-school activities with adult mentors. TheYFF also has provided youth football participants with safe and accessible places to play aswell as programs and initiatives that address the importance of proper coaching, academics,health and safety and life skills development. Since it’s inception, the Buffalo Bills have allocated $1.9 million to support youth football programming in Western New York, players, alumni and coaches.LOCAL AGNECY GRANTSThrough the Local Agency Grant Program, small-level grants ($500-$3,500) are awarded toaffiliates of the NFL National Youth Football Partners to support outstanding local youth flagand tackle programs. This initiative reaches thousands of children each year by providingfunding for costs associated with running new and existing youth football programs andleagues in communities nationwide. These grants serve as a motivator for local groups toinclude youth football as part of their curriculum and recognize agencies for exceptional andinnovative youth football programming.Affiliates of the following national youth organizations are eligible to apply for Local AgencyGrant funding:• Amateur Athletic Union (AAU)• American Youth Football, Inc.• Boys & Girls Clubs of America• Jewish Community Centers Association• National Football Foundation• National Recreation & Park Association• National Association of Police Athletic Leagues• Pop Warner Little Scholars, Inc.• YMCA of the USASince 1999, the Local Agency Grant program has awarded $156,785 to support youth football initiatives in Western New York. In 2006, $47,500 was awarded to local agencies in the Western New York area.
  31. 31. 30NFL GRASSROOTS The Grassroots Program is a partnership of the National Football League Youth Football Fund, which provides funding for the Program, and the Local Initiatives Support Corporation (LISC), which provides technical assistance and manages the Program. The goal of the NFL Grassroots Program is to provide non-profit, neighborhood-based organizations with financial and technical assistance to improve the quality, safety, and accessibility of local football fields. The NFL Grassroots Program provides grants of up to $200,000 for capital improvement projects. GRASSROOTS GRANT RECIPIENTS: TOTAL GRASSROOTS AWARDED• Riverside Field = $100,000 $630,000• Emerson Field = $80,000• Lackawanna Veterans Stadium = $50,000 COMMUNITY PARTNER• Buffalo All-High Stadium = $200,000 Local Initiatives• Buffalo Bills Youth Football Stadium = $100,000 Support Corporation (LISC)• Detroit YET Center = $100,000NFL PLAYER MATCHING YOUTH & HIGH SCHOOL FOOTBALL GRANTSThrough the NFL Youth Football Fund’s (YFF) Player Matching Youth & High SchoolFootball Grant Program, current NFL players who make financial contributions to youth andhigh school football programs may apply to the YFF for matching grants for the youth or highschool football program of their choice. Since 2004, Buffalo Bills players have takenadvantage of the matching grant opportunity where a combined total of $205,140 has beendonated to high school and youth football programs of their choice. In 2006, Buffalo Bills players that participated in this program include Aaron Schobel, Chris Kelsay, Rian Lindell, John McCargo and Takeo Spikes.
  32. 32. 31During the 2006 football season the Buffalo Bills Youth Football Stadiumhas hosted nearly 50 youth football games becoming one of the premierspots to play football in the area. Throughout the season youthorganizations used the facility each weekend the Bills were playing awaygames. The field helped host a number of youth football events such as theI-90 Youth Football Classic, in which Buffalo-area youth football teamssquared off against Rochester-area youth football teams. The ten leaguesbelonging to the Western New York Youth Football Federation used thefacility to host a number of their regular season games including playoffand championship games. On October 28th, the kids even got a chance toplay night games as the Bills rented lights for the Hunter James Kelly YouthFootball Championships. The facility also transcended to high school football as it hosted agame between Eden High School and Gowanda High School during the opening weekend ofhigh school football.In 2004, the Buffalo Bills became the first NFL franchise to open a facility dedicated for youthfootball on the same grounds as the team headquarters pioneering the NFL Youth Footballinitiative. The manicured, regulation-size grass football field is located in the shadows ofRalph Wilson Stadium in a space formally occupied by the Bills’ outdoor practice field. Overthe past two years the Buffalo Bills Youth Football Stadium has received added features tobecome one of the top facilities to play football for young athletes in Western New York. In2005, the Bills expanded the viewing area which includes permanent bleachers for 500spectators and a press box. Over this past summer a concession building was built, a soundsystem was installed and field goal posts where added.The Buffalo Bills do not charge a fee to youth or high school football that use the facility. Allproceeds made, such at the concession stand, go directly back to the youth football groups.
  33. 33. 32 2006 SCHEDULEAugust 19-20: I-90 Youth Football ClassicAugust 26: Westside vs. DunkirkSeptember 2: Eden HS vs. Gowanda HSSeptember 9: Albion vs. Bar LynSeptember 16: EMW vs. AtticaOctober 7: Gananda vs. West SenecaOctober 15: Sweet Home vs. WilliamsvilleOctober 28: Hunter James Kelly YouthFootball League ChampionshipsNovember 11: OATKA Youth FootballLeague Championships PARTICIPANTS• Hosted over 50 football games• Over 6,000 football players and cheer- leaders experienced facility• Players ranged from 8-17 years old MEDIA COVERAGEPrint: Buffalo News Bee NewspapersInternet: buffalobills.com (story + photo galleries) usafootball.com wnyfootball.org
  34. 34. 33In 2006 the Buffalo Bills Youth Football Scoreboard was launched on www.buffalobills.com.All youth football organizations, no matter of their affiliation or division, had the option tosubmit score sheets (see below) to the Bills and have it posted online. The scoreboard offered ascoring breakdown in each quarter along with game highlights of the players and team. Ascrolling scoreboard is featured on www.buffalobills.com/community including a link to themain scoreboard site where fans can view games throughout the season. In 2007 thescoreboard will hopefully also be offered for high school football games.
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  36. 36. 35The Buffalo Bills offer Junior Player Development(JPD) as a FREE youth football program. It is as aninstructional and developmental tackle football programfor boys & girls between the ages of 12-14 years old. Inorder to receive a full experience and understanding ofthe game, every participant receives a wide range oftraining in a number of positions during twelve practicesessions. All basic fundamentals are taught andreviewed at every practice. The practice sessions areprogressive with the idea of “crawling” first, then“walking”, “jogging” and finally“running”. This structured andcontrolled environment enablesall players to learn at their owncomfort level. Each JPD coachalso incorporates life skillmessages throughout all on-fieldskill training such asresponsibility, teamwork andsportsmanship. JPD provides atemplate for high school footballprograms as well as additionalaccess to youth tackle football,the program provides step-by-step instruction for every teamposition to boys and girls in afun and engaging environment.
  37. 37. 36 2006 BILLS JPD SITES1. Ralph Wilson Stadium– Orchard Park/Hamburg2. Riverside High School– Buffalo3. Newfane High School– Newfane4. Fowler High School- Syracuse5. Proctor High School– Utica6. Ithaca High School– Ithaca COMMUNITY PARTNERS PARTICIPANTS• Buffalo Public Schools • 12-15 Years Old• Town of Hamburg Recreation • Over 900 kids participated in• St. Francis High School Bills JPD programs• Frontier High School• Lancaster High School• Western New York Youth Tackle Football Federation MEDIA COVERAGE• Newfane Boys & Girls Club TV: Channel 2, 4, 7, SportsNite• Newfane High School Print: Buffalo News, Local Papers• Syracuse Boys & Girls Club Internet: buffalobills.com(Video)• Fowler High School (Syracuse) nflyouthfootball.com• Proctor High School (Utica)• Ithaca Schools
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  39. 39. 38High school sophomores, junior and seniorsparticipated in the Buffalo Bills High SchoolPlayer Development (H.S.P.D.) program heldin the Bills Fieldhouse in July. This footballprogram focuses on academic counseling andspecific football skill training by position.Each participant gains a full awareness ofwhat is necessary to become a successfulhigh school and collegiate student-athlete,along with the resources and information tomeet the NCAA Clearinghouse requirements. PURPOSE • Increases exposure of high school football players to college coaches and recruiters in Divisions I-III. • Increases access to academic records for college recruiters. • Create a new pool of quality and fundamentally sound athletes from communities-in-need through innovative teaching methods and drills developed by leading NCAA and NFL coaches who contribute their input and signature on position skill development exercises and methods. PARTICIPANTS • 15-17 Years Old • High School Sophomores, Juniors and MEDIA COVERAGE SeniorsTV: Channel 7– SportsNite • 190 Players ParticipatedPrint: Buffalo News COMMUNITY PARTNERS WNY High School Sports • Section VI High School Football Publication • Monsignor Martin High School Football • Harvard Cup High School FootballInternet: buffalobills.com • Erie Community College Football nflyouthfootball.com • University at Buffalo Football
  40. 40. 39Every year, the Buffalo Bills, NFL and Pepsi host thePunt, Pass & Kick competition for boys and girls, ages8-15, which allows them to compete separately againsttheir peers in punting, passing and place kicking skills. In2006, there were approximately 100 Buffalo Bills PepsiPunt, Pass & Kick Local Competitions. The BuffaloBills proudly host the Sectional PP&K Championship inthe Bills Fieldhouse on October 28 and also host theTeam PP&K Championship prior to the Green BayPackers game on November 5. This program is organizedthrough a partnership with the YMCA ofBuffalo-Niagara. PP&K program was specifically designed for physical education teachers and coaches so that they may better teach the fundamentals of punting, passing, and kicking a football, as well as the teamwork needed to successfully play sports.
  41. 41. 40 MEDIA COVERAGE PARTICIPANTS • 8-15 Years OldTV: Channel 2, 4, 7 • Over 15,000 boys & girlsPrint: Buffalo News CORPORATE PARTNER Niagara Gazette Democrat & Chronicle Pepsi Bee Newspapers Bills Digest COMMUNITY PARTNERInternet: buffalobills.com nflyouthfootball.com YMCA of Buffalo-Niagara
  42. 42. 41 PARTICIPANTS• 5-17 Years Old• Over 2,000 boys & girls MEDIA COVERAGEPrint: Buffalo News, Bee Newspapers (Amherst, Clarence, Ken-ton, Lancaster, Depew, Cheektowaga, West Seneca, Orchard Park, East Aurora)Internet: buffalobills.com nflyouthfootball.com COMMUNITY PARTNERS• Town of Orchard Park Recreation• Town of Hamburg Recreation• Village of Hamburg Recreation• KidsPlay• Youth Advantage• WNY Sports Association• Canandaigua YMCA• Stromboli-Niagara Falls Youth
  43. 43. 42NFL FLAG is a youth football program for kids 5-17 years old. NFL FLAG is a community-based turnkey program that provides all youth the opportunity to play in an organized NFLnon-contact football league. Every team receives official Bills reversible jerseys and officialNFL FLAG belts. Boys and girls are provided a fun and exciting opportunity toengage in non-contact, continuous action while learning lessons in teamwork.During the Spring NFL FLAG season, the Town of Orchard Park Recreation played theirfinal championship games at the Bills Youth Football Stadium. Prior to each home gameduring the season the Buffalo Bills Game Day Experience hosts NFL FLAG games in theBills Fieldhouse. Local NFL FLAG leagues are given the opportunity to play inside theFieldhouse and are given tickets to attend the Bills game. The Bills also partnered with theTown of Hamburg Recreation to expand the program to create the league just for kids withspecial needs.
  44. 44. 43The Buffalo Bills Gatorade Jr. Training Campvisits schools, recreation centers, youth footballcamps and organizations during selected springthrough autumn months. The camps is a free,grassroots program that is designed to stress theimportance of education, physical fitness, goodsportsmanship and teamwork through non-contactinteractive football drills for boys and girlsbetween the ages of 6-14 years old. The campconsists of four stations that challenge children torun, throw and catch footballs while improvingtheir coordination skills. PARTICIPANTS• 6-14 Years Old• Approximately 1,000 boys & girls MEDIA COVERAGEPrint: Local Papers PARTICIPATING BILLS ALUMNI PLAYERSInternet: buffalobills.com • Mark Brammer • Hilton Crawford CORPORATE PARTNER • Charley Ferguson Gatorade • Marlon Kerner
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  46. 46. 45To kick off the 2006 campaign, theBuffalo Bills donated 3,750 tickets tolocal youth football organizations forthe Cincinnati Bengals pre-seasongame on August 18th. During the gamethe Hunter James Kelly YouthFootball League represented StampedeRow for player introductions. TheOlean Area Football League playedtwo scrimmages during halftime of thegame. That same weekend the Buffalo Bills Youth Football Stadium hosted to the first I-90 Youth Football Classic in which Buffalo area youth football teams played against Rochester area youth football teams. The facility hosted 10 different youth football games in two days. On-site was also a youth football festival with an inflatable bounce house, dunk tank and hot air balloon rides for the kids. The Bills also promoted to the youth football organizations about the USA Football Play Football Month Grants. USA Football awarded $500,000 in equipment grants to eligible youth football leagues throughout the month. Available equipment grants include a $25,000 grant and five hun- dred (500) $1,000 grants. BILLS PLAY FOOTBALL MONTH ACTIVITIES Training Camp Visits 3,750 Ticket Donation Youth Football League for Stampede Row Halftime Scrimmages I-90 Youth Football Classic @ Youth Football Stadium High School Game @ Youth Football Stadium Pre-Game Scrimmages @ Youth Football Stadium
  47. 47. 46 COMMUNITY PARTNERS• USA Football• WNY Youth Tackle Football Federation• Pop Warner• Independent Leagues MEDIA COVERAGEPrint: USA Football Magazine, Buffalo News, Bee Newspapers (Amherst, Clarence, Ken-ton, Lancaster, Depew, Cheektowaga, West Seneca, Orchard Park, East Aurora)Internet: buffalobills.com usafootball.comOther: National Ad for Play Football Month (ad to the right)
  48. 48. 47The Buffalo Bills NFL / NFF CoachingAcademy program provides necessarytraining for football coaches at all levelsand helps ensure that our youth and highschool football programs are staffed withindividuals who are prepared to focus onthe social benefits and character-buildingattributes developed through participationin the game of football. The curriculum ofthe program concentrates on footballskills/strategy, life skills/communication,health / safety / nutrition and programmanagement. MEDIA COVERAGEPrint: Buffalo NewsInternet: buffalobills.com wnyfootball.com COMMUNITY PARTNERS wnyfootball.org • National Football Foundation • WNY Youth Tackle Football Federation • WNY Coaches Association CORPORATE PARTNERS • Erie Community College Football• Zweigle’s • University at Buffalo Football• Pepsi • Buffalo State College Football
  49. 49. 48In 2007, the Coaching Academy will be replaced by theUSA Football Coaching School
  50. 50. 49The Buffalo Bills High School Football CoachesClinic is conducted by the entire Buffalo Billscoaching staff. They hosted a series ofsimultaneous seminars and lectures that taughtdrills and techniques in order to help maximizelocal football teams’ performances.The clinic was free for high school and collegefootball coaches.
  51. 51. 50 PARTICIPANTS MEDIA COVERAGE• Entire Bills coaching staff participated as TV: Channel 7 News instructors• Over 300 coaches attended from youth Print: Buffalo News, Bills Digest football, high school and college football teams Internet: buffalobills.com (Video)
  52. 52. 51This was the tenth consecutive year of theBuffalo Bills “Coach of the Week”program. Each week during the 11-weekhigh school football season, a committeeappointed by the Bills selects a headfootball coach as “Coach of the Week”.The honoree receives a framed certificatesigned by the Buffalo Bills Head CoachDick Jauron, General Manager/FootballOperations Marv Levy and NFLCommissioner Roger Goodell, plus a“Coach of the Week” cap and $1,000donation to the school’s football programfrom the Buffalo Bills Youth Foundation.Recognition of the winning coach was shown on the Billswebsite.At the end of the season, one of the weekly awardwinners was named “Coach of the Year” and will receivedan additional $1,000 donation to the school’s footballprogram. All of the 2006 “Coach of the Week” winnerswere honored at the Buffalo Bills / Miami Dolphins gameon December 17th. All head football coaches in WesternNew York are eligible, regardless of their school’sdivision or affiliation. PARTICIPANTS• Selection committee comprised of community partners• 11 coaches selected in which the high school football program received a total of $12,000• Over 1,200 high school football players will benefit from the Coach of the Week donations COMMUNITY PARTNERS MEDIA COVERAGE• Section VI High School Football Print: Buffalo News (Each Week)• Harvard Cup Football WNY High School Sports• Monsignor Martin Football Publication• Buffalo News Local Bee Newspapers• WNY High School Sports Publications Internet: buffalobills.com
  53. 53. 52 2006 BUFFALO BILLS COACH OF THE WEEK WINNERSWeek #1: Rich Gray, Frontier High SchoolWeek #2: Henry Fumerelle, Williamsville East High SchoolWeek #3: Tim Wade, East Aurora High SchoolWeek #4: Gene Tundo, Orchard Park High SchoolWeek #5: Kurt Fischer, Maple Grove High SchoolWeek #6: Sean Helmer, Silver Creek High SchoolWeek #7: Frank Payne, Iroquois High SchoolWeek #8: Angelo Sciandra, Cardinal O’Hara High SchoolWeek #9: Bruce Lasko, Lackawanna High SchoolWeek #10: Tim Miller, Cattaraugus / Little Valley High SchoolWeek #11: William Johnson, McKinley High School 2006 Coach of the Year (Co-Winners): William Johnson and Angelo Sciandra
  54. 54. 53The Buffalo Bills and the National Football Foundation-WNY Chapter 135 partnered to host the High SchoolFootball Junior Combine at Ralph Wilson Stadium. Thisspring event is open to all juniors in high school that willbe entering their senior year in the fall. Over 300 athletesare tested in several agility based drills in front ofapproximately 40 different college coaches / scouts. Theresults of the tests are also sent to many colleges acrossthe country. Athletes are tested in the following events:ο Height & Weightο Bench Pressο Vertical Jumpο 20 Yard Shuttle Runο 20 & 40 Yard Dash PARTICIPANTS• 325 high school football players participated in combine• Over 40 different college scouts attended the actual event• Results submitted onto database viewable for each D-I, II, III and Jr. Colleges COMMUNITY PARTNERS MEDIA COVERAGE• National Football Foundation-WNY Print: Buffalo News• WNY High School Football Coaches Internet: buffalobills.com Assoc. nflhs.com wnyfootball.com
  55. 55. 54 The College Football Recruiting Night was hosted inside the Bills Fieldhouse on Tuesday, December 5, 2006. This one night event helped get exposure for high school football players to as many college football coaches as possible. The event will provided an outstanding opportunity for college coaches to meet high school senior football players and parents, promote WNY high school football and discuss a variety of recruiting issues. The high school football players were encouragedto bring their transcripts and game taps to the event. Parents and highschool football coaches were encouraged to attend as well. This was afollow-up to the 2006 High School Football Junior Combine, which isheld in Ralph Wilson Stadium each May.Over 30 colleges were in attendance to meet with high school football players and theirfamilies. The college coaches, representing Divisions I, II, & III, traveled from different partsof New York, Pennsylvania, Ohio, New Jersey, Connecticut, Maine, and other geographicalareas for this event. There was no registration fee for high school student-athletes to attend. COMMUNITY PARTNERS• National Football Foundation-WNY• WNY High School Football Coaches Association MEDIA COVERAGE PARTICIPANTSPrint: Buffalo News, Bills Digest, Bills • 150 players and their families attended the Game Day Program eveningInternet: buffalobills.com COLLEGES-Alfred State -Case Western Reserve University-University of Albany -Edinboro University of Pennsylvania-Morrisville State -Cortland State University-Erie Community College -Hobart College-Buffalo State University -Washington & Jefferson College-University at Buffalo -Ithaca College-John Carroll University -Heidelberg College-Norwich College -Mercyhurst College-Allegheny College -University of Rochester-St. Lawrence University -SUNY Brockport
  56. 56. 55 For over 20 years the Buffalo Bills have honored high school football in Western New York with a special “Salute to High School Football” ceremony during a December home game. That tradition continued as the Bills honored the Harvard Cup City League Champions, Monsignor Martin League Champions, Bills Coach of the Week winners, and the All-Western New York High School Football Team.For twelve years the Bills have honored the team that won the city of Buffalo’s historicHarvard Cup Championship. In 2006 the Bills were proud to salute the McKinley High SchoolMacs. On Thanksgiving, McKinley High School defeated Grover Cleveland High School bythe score of 14-0 on their quest to win back-to-back Buffalo Public High SchoolChampionships. The 103rd Harvard Cup was held at the newly renovated All-High Stadium infront of nearly 3,500 fans. The defending champions Macs ended the season on a 10-gamewinning streak and have now won 19 games in a row in Harvard Cup League play. McKinleyHigh School now has a 10-1-2 overall record when playing on Thanksgiving.The Buffalo Bills also saluted the Cardinal O’Hara High School football team who won theMonsignor Martin Athletic Association League “A” title. The Cardinal O’Hara Hawks finishedthe season with an undefeated record of 9-0. Their winning streak has stretched back to the2005 season as the Hawks have been riding a 17-game winning streak. In 2006, the Hawksrolled through the regular season and into the playoffs with a 65-0 win over Niagara Catholicin the semi-finals and then a 28-0 shut-out win in the finals against rival St. Mary’s ofLancaster which was played here at Ralph Wilson Stadium. At the conclusion of the season,the Cardinal O’Hara team is now ranked #1 in Greater Niagara and also received a #1 rankingin small schools of Western New York. ALL-WNY OFFENSIVE TEAM ALL-WNY DEFENSIVE TEAMQB: Terrance Schmand – St. Joe’s DL: Matt Brennan – MaryvaleRB: Matt Crandall-Cattaraugus/Little Valley DL: Kyle Gibas – StarpointRB: Reggie Garner – Cardinal O’Hara DL: Greg Michael – Orchard ParkRB: Curtis Underwood – Lackawanna DL: James Rayhill – Grand IslandWR: Domonic Cook – St. Joe’s LB: Jack Feggans – Cardinal O’HaraWR: John Greer – St. Joe’s LB: Joe Leavell – Orchard ParkWR: Marcus Rivers – Lackawanna LB: Sergio Smith – McKinleyOL: Nick Christman – Sweet Home DB: Mike Perillo – IroquoisOL: Joe Inglut – Lake Shore DB: Michael Sanders - DepewOL: David Skrip – Albion DB: John Syty – ClarenceOL: Peter Violante – Lewiston-Porter DB: Andy Wade – East AuroraOL: Joe Webb – Lackawanna P: Chris Stoddard - SouthwesternK: Kyle Shevlin – Iroquois
  57. 57. 56 MEDIA COVERAGEPrint: Buffalo NewsInternet: buffalobills.com nflhs.com In 2006, the Buffalo Bills helped kick-off and end the high school football season. During kickoff weekend the Buffalo Bills Youth Football Stadium hosted Eden vs. Gowanda football game. Ralph Wilson Stadium played host to the Section VI Finals, Section VI vs. Section V Finals and the Monsingnor Martin League Championship games.
  58. 58. 57This year the Buffalo Bills launched the Community Ticket Donation Program with the playersand coaches. The program provides community groups and school children the opportunity toattend a Buffalo Bills home game as the guest of one of the Buffalo Bills players or coaches.The guests are given game tickets along with a food and beverage voucher from the players. Inrecognition of the group and the players donation, there are banners along the ring wall and anannouncement welcoming the guests on the JumboTron.Some of the players who have participated this season include Nate Clements, Andre Davis,Terrence McGee, Peerless Price, Josh Reed, Robert Royal, Aaron Schobel, Anthony Thomas,Chris Villarrial, and Coy Wire. These players have stepped up to make a difference for somany children, bringing a combined total of almost 200 community guests to every BuffaloBills home game.The program has extended this unique opportunity to community organizations such as Boys& Girls Clubs of Buffalo, Big Brothers Big Sisters of Buffalo, Northwest Buffalo CommunityCenter, Carlys Club, Stones Buddies, The Ronald McDonald House, Salvation Army YouthServices as well as many other charitable groups. MEDIA COVERAGEPrint: Buffalo News Story on JP Losman’s Suite– Get Educated, Stay Educated Bills DigestOther: JumboTron announcement at each home game
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  60. 60. 59Buffalo Bills linebacker London Fletcher-Baker has been named the 2006 Buffalo Bills WalterPayton Man of the Year as voted on by selected members of the Western New Yorkcommunity. This is the second consecutive year that Fletcher-Baker has won the award.This prestigious award began in 1970 and honors players who demonstrate outstanding balancein their lives between civic and professional responsibilities. In 1999, the NFL renamed theaward after the late Walter Payton as a tribute to his greatness both on and off the field.Thus far in the 2006 season, Fletcher-Baker’s level of play ranks among the top defensiveplayers in the NFL. He is one of the NFL’s leading tacklers and he is one of three defensiveplayers in the NFL with two touchdowns. On Sunday, December 10, at New York, he startedhis 100th consecutive game and has not missed a game in his nine-year NFL career. He hasbeen his team’s leading tackler in each of the last seven seasons.On the field or off of it, Fletcher-Baker is a difference maker in Buffalo. He has served as thespokesman for the Verizon Wireless HopeLine collection, since joining the Bills in 2002, anannual stadium cell phone collection that takes place in October in recognition of domesticviolence awareness month. He makes frequent appearances to promote the collection andincrease the awareness of supporting victims of domestic violence.
  61. 61. 60 For the past three years, Fletcher-Baker partnered with Buffalo’s Community Action Information Center to provide 59 turkeys to families in need at Thanksgiving. Fletcher-Baker delivers the turkeys and spends time with families in the neighborhood. As a Cleveland, OH native, Fletcher-Baker also reaches out to support residents in his hometown. For the past five years, he has hosted turkey give-a-ways for Thanksgiving and a holiday dinner for underprivileged children and their families. He provides children with new bikes and helmets as holiday gifts at the dinner.In 2005, Fletcher-Baker secured two NFL Youth FootballFund Player Matching Grants. A $10,000 grant went to hisformer high school, Villa Angela - St. Joseph High inCleveland and a $7,000 grant was donated to United YouthDevelopment, Inc. in Colesville, Missouri. Since 2002, hehas donated a total of $100,000 to his alma mater JohnCarroll University.Fletcher-Baker coordinates many of these programs through the London’s Bridge Foundation,its purpose is to bond and build young lives through education, communication and encouragingyouth to aspire to the highest potential in life. Early in 2006, they established a collegepreparation program for high school seniors. As part of the program the 50 students fromCleveland public high schools attend SAT and ACT preparatory classes, courses on financial aid,and the students are assisted with college visits. The first, of what he hopes will be many, collegescholarships were awarded this year to three high school seniors. Each received $1,500 towardstheir college tuition.As the Bills Walter Payton Man of the Year, Fletcher-Baker will receive $1,000 for the charity ofhis choice from NFL Charities and is eligible for the league-wide NFL Walter Payton Man of theYear honor. The NFL Man of the Year will be selected by a blue ribbon panel and recognized ata press conference during Super Bowl week in Miami. The national winner will receive a$25,000 donation to the 501-c-3 organization of his choice.Former Bills honored with this award include: Drew Bledsoe, Brian Moorman, Jim Kelly, JerryButler, Ted Washington and Ruben Brown.
  62. 62. 61The Buffalo Bills Youth Foundation is a not-for-profitorganization that primarily supports charitableorganizations that emphasize improving the quality of lifefor youth and young adults in Western New York.The Foundation issues grants to organizations, whichqualify for tax-exempt status under Internal RevenueService code 501(c)(3) that are not private foundations.Grants will be awarded based on the compatibility of theprogram with the purpose of the Youth Foundation.Organizations with specific programs that encourage andsupport education, health and fitness, and youth footballwill be looked upon favorably.The Foundation will not consider grants in the followingareas:• Fund drives• Political campaigns• Specific individualsIn 2006 the Buffalo Bills Youth Foundation granted a total amount of $196,666 toorganizations with programs that encouraged and supported education, health & fitness,and youth football.
  63. 63. 62 2006 BUFFALO BILLS YOUTH FOUNDATION GRANT RECIPIENTS• Albright-Knox Art Gallery (BFAA)• Alcohol & Drug Dependency Services Foundation, Inc.• Alfred University• American Diabetes Association• Athletes in Action• Big Brothers Big Sisters of Rochester• Boys & Girls Clubs of Buffalo• Boys & Girls Clubs of Elma, Marilla & Wales• Boys & Girls Clubs of the Northtowns• Buffalo Alliance for Education• Buffalo Philharmonic Society, Inc.• Buffalo Prep• Camp Good Days & Special Times, Inc.• Compass House• Cornerstone Manor• Cross Training Football• Hillside Children’s Foundation• Homespace Corporation• Independence Foundation• Jamestown Center City Development Corp.• Make-A-Wish of WNY• Muscular Dystrophy Association• Niagara Hospice• Nor-Ton Red Jacket Club• Police Athletic League of Buffalo• Project Flight• Rochester Rehabilitation Center, Inc.• Roswell Park Alliance Foundation• SABAH• Salvation Army• Salvation Army Niagara Falls Corps• Shea’s O’Connell Preservation Guild, LTD• Snell Farm Children’s Center• SPCA• Summit Educational Resources• Town of Hamburg Recreation• United Way• Valley Community Association• WNY Youth Tackle Football Federation• YMCA of Genesee County
  64. 64. 63The Buffalo Bills Auction is the officialon-line auction for the Bills. It is the bestsource of unique collectibles, memorabilia,one-of-a-kind items, and exciting fantasyexperiences direct from the Bills throughthe NFL Auction Network.All proceeds from sales on Bills Auctionitems go directly to the Buffalo Bills YouthFoundation, a charitable wing of the Billsorganization committed to youth-orientedorganizations in the Western New Yorkcommunity. Bidding is fun and easy for fansto get Bills collectibles such as autographedmerchandise and game-worn apparel. 2005 BILLS NFL AUCTION TOTAL RAISED $28,447.81
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  66. 66. 65 IN 2006, THE BUFFALO BILLS RECEIVED 3,484 CHARITABLE DONATION REQUESTS
  67. 67. 66 2006 ITEM & SPONSORSHIP DONATION RECIPIENTS• 1 Blessed Sacrament School • ALSAC/St. Jude Childrens Research Hospital• 1000 Miles for Autism • ALTA Financial• 14 Holy Helpers School • Alternative Care Services of WNY, Inc.• 1461ST. Combat HET • Alterra Sterling House of Niagara• 19th Support Center • Alyssas Run• 1st Choice Cleaning • Alzheimers Association WNY Chp.• 1st Intelligence Bn • American Axle & Manufacturing• 399th CSH Task Force • American Cancer Society• 3rd BN 8th MAR, LIMA Co. 1st PLT • American Diabetes Association• 4/14 Cav Camp Stryker • American Heart Association• 412th Flight Test Squadron • American Heart Association Ventura County• 43d Services Marketing • American Heart Association/American Stroke Association NE Affiliate• 447th AEG/ESFS • American Legion #637• 45th Services/Marketing Department • American Legion Auxiliary 1041• 478th Expeditionary Operations Squadron • American Legion Post 721• 509th Services Quadron • American Legion, Glenn A. Pratt Jr.• 520th Medical Co (AS) • American Red Cross• 55th Services Squadron • American Red Cross in Orleans County• 607th Air Control Squadron Booster Club President • American Womens Club of Perth• 62nd MXS/MXMW • American Youth Football• 651 MP Co, 1st PLT • AMF Thruway Lanes• 66th Street School • Amherst Central HS Band & Orchestra• 7-23-17 RPOOPNGI • Amherst Chamber of Commerce• 79th Street School • Amherst Senior Services• 914 Airlift Wing Services • Andover Fire Department Association Inc.• A Co 1-5 CAV, 2 BCT, 1 CD • Andrea Hope LaRock Foundation• A Night to Remember • Andrew Marlatt Scholarship Fund• AAD • Angel 34 Foundation• Aaron & Bertha Broder Center • Angel Flight NE• ABC Basset Hound Rescue, Inc. • Angels of Hope• Aco 1-G TF 1-36, Camp Hit • Annunciation Church• Adam Nous Benefit • Aperio CI• Adams State College • Ar Ramaki DFAC• Addison Little League • Arc Foundation of Monroe• Adopt-a-Soldier Platoon • Archdiocese of St. Louis• Adoption S.T.A.R. • Arise Ministries• After-School All-Stars • Arizona Cardinals Football Club• Agape Parents Fellowship, Inc. • Arthritis Foundation• Aids Community Services of WNY, Inc. • Arthritis Foundation Buffalo/Niagara Region• Aids Family Services • Arthur C. Butler Elementary School• Ailiamsi Court #12 • Arts & Sciences Department, Hilbert College• Aiming For A Cure Foundation • Ascension Church• Airlanes Jr. Football • Aspire of WNY, Inc• AJ Cohen Memorial • Atlanta Falcons• Akron Central School • Atlantic Development Corp. of PA• Alabama A&M University • ATU Local 1342• Albany County Correctional Facility for Childrens Benefit, Inc. • Auburn Indians Inc.• Albion Correctional Facility • Augustana Lutheran Church• Alcas Corporation • Aurora Waldorf School• Alden Hook & Ladder Fire Co., Inc. • Autism Calgary Association• Alden Library • Autism Society Auction• Alden Sports Booster Club • Autism Society Ontario-Durham Chapter• All Access To Life Foundation • Autistic Service, Inc.• Allegany County Dept. of Social Services • Avon Rotary Acution• Allegany County Deputy Sheriffs Association • AXO Centennial• Allegany County Mental Health Assoc. • B & L Wholesale Supply, Inc.• Allegheny Highlands Council BSA • B Co 209th ASB• Allpro Parking, LLC • B.P.A. of WNY Junior Travel• Alpha Omicron Pi Intl Fraternity Buffalo Alumnae Chp. • B/DSTB• Alphonses Sports & Designs • B/DSTB CJTF-76

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