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Europe’s largest Internet market
•  67% of the population connected: Still much
potential ahead
•  Further growth fuelled ...
The domestic e-commerce market in 2015
+26% in rubles
–22% in USD
Total
market volume:
651bn
LONG-TERM
FORECAST:
$50 BILLI...
Cross-border sales to Russia in 2013-2015
Source: NAMO
Total Russian
B2C cross-border market:
Approximately
$1.3bn
Approxi...
Cross-border sales to Russia in 2013-2015
Source: EWDN & NAMO
Estimated share of fulfilled orders
from China
Around
40%
Ar...
2014: How AliExpress became #1 in Russia
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000...
Top platforms for Chinese players in Russia
(by traffic in July 2015) 
B2C platform
Many Chinese
retailers use US
marketpl...
Russian e-commerce export?
E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 12
2014
2015
Export: 1.4m
packa...
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Russian domestic e-commerce

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(c) Adrien Henni, Chief editor East-West Digital News

Published in: Business
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Russian domestic e-commerce

  1. 1. Europe’s largest Internet market •  67% of the population connected: Still much potential ahead •  Further growth fuelled essentially by the regions (penetration rate around 60%) •  Currently up to 80 million users in Russia* (+ 20 million Russian-speaking users outside Russia) * Unique users monthly as of late 2015. EWDN estimate based on FOM data E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 5
  2. 2. The domestic e-commerce market in 2015 +26% in rubles –22% in USD Total market volume: 651bn LONG-TERM FORECAST: $50 BILLION Sources: NAMO (number of parcels), Data Insight (AOV) E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 6 packages and parcels (+7% from 2014) 155m Average order value (up from 3,500 in 2014) 4,200 rub. rub. = $10.5bn
  3. 3. Cross-border sales to Russia in 2013-2015 Source: NAMO Total Russian B2C cross-border market: Approximately $1.3bn Approximately $2.2bn 2013 2014 40m packages & parcels 75m packages & parcels E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 8 Approximately $3.4bn 2015 135m packages & parcels
  4. 4. Cross-border sales to Russia in 2013-2015 Source: EWDN & NAMO Estimated share of fulfilled orders from China Around 40% Around 70% E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 9 At least 80% 2013 2014 2015
  5. 5. 2014: How AliExpress became #1 in Russia 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 How AliExpress overran eBay in Russia (traffic of both sites in million monthly users from Sept. 2013 to Aug. 2014) Source: Gemius RUSSIAN AUDIENCE: #1 e-commerce site in Russia PACKAGES TO RUSSIA: At least +60% in 1 year •  May 2014: 120k packages per day •  Late 2014: at least 160k packages per day •  1m+ packages on peak days! Source: EWDN expert pool …ALIEXPRESS GROWTH CONTINUED IN 2015! E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 10
  6. 6. Top platforms for Chinese players in Russia (by traffic in July 2015) B2C platform Many Chinese retailers use US marketplaces Amazon and eBay to sell to Russian consumers. B2C platform Online retailer (market entry in June 2015) C2C platform B2C platform B2B platform B2C platform B2C platform B2C platform B2C platform Based on number of monthly visits from Russian audience in July 2015 – Source: Similar Web via A. Petrovsky (Price.ru / Rambler & Co) 1 2 3 4 5 6 7 8 7 9 10 11 E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 11
  7. 7. Russian e-commerce export? E W D N P R E S E N T A T I O N @ G A I D A R F O R U M 2 0 1 6 12 2014 2015 Export: 1.4m packages & parcels Export: 1.9m packages & parcels Import: 135m packages & parcels Import: 75m packages & parcels Powered by TCPDF (www.tcpdf.org)Powered by TCPDF (www.tcpdf.org)

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