HOW TO MAKE A“KILLER PRESENTATION”  INSEEC MASTER WINE M1       OCTOBER 2011       PAUL DAWSON
CONCLUSION FIRST!• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!1) “TELL ‘EM WHAT YOU’R...
A “KILLER PRESENTATION” IS ….• EASY TO UNDERSTAND• CLEARLY STRUCTURED• DELIVERED WITH CONFIDENCE IT IS A SKILL YOU CAN LEA...
YOUR “KILLER PRESENTATION” IS…• PLANNED  – KNOW AUDIENCE  – SIMPLE GOALS• CREATED  – THE MAGIC OF THREE  – TRANSITIONS• DE...
THREE SKILLS FOR A          “KILLER PRESENTATION”You need to master THREE skills:1. PLAN2. CREATE3. DELIVER               ...
1. PLAN YOUR PRESENTATION• Know your audience• Research your topic• Clarify your goals                               6
1. PLAN: KNOW YOUR AUDIENCE• Who are they?• What do they want to know?• What do they know already?                        ...
1. PLAN: DO YOUR RESEARCH• Develop your thesis• Brainstorm/write down all your ideas• Simplify down to your key points    ...
1. PLAN: CLARIFY YOUR GOALS• What’s your overall message?• What are your supporting arguments?• What is your conclusion / ...
1. PLAN : SUMMARY• Know your audience• Know your subject• Know your objective                             10
THREE SKILLS FOR A          “KILLER PRESENTATION”1. PLAN2. CREATE YOUR PRESENTATION3. DELIVER                             ...
2. CREATE YOUR PRESENTATION• Distill your material• Outline your key points• Organize your structure                      ...
2. CREATE: ORGANIZE YOUR             STRUCTURE• Introduction : Say what you are going to say• Main Body:    Say it• Summar...
2. CREATE : USE A PYRAMID• Simple to organize• Easy to follow• Perfect symmetry                                 14
ANCIENT PYRAMID                  15
NATURAL PYRAMID
HUMAN PYRAMID                17
PRESENTATION PYRAMID                       18
PRESENTATION PYRAMID        INTRODUCTIONMAINBODY       TRANSITIONS        CONCLUSION
2. CREATE: USE THREE POINTS• Easy to follow• Easy to recognize• Easy to remember                                 20
THREE: SYMBOLIC
THREE: STRUCTURAL
THREE: ELEMENTAL
2. CREATE : SUMMARYYour presentation:• Has a beginning, middle and end• Repeats key points• Uses transitions              ...
THREE SKILLS FOR A       “KILLER PRESENTATION”1. PLAN2. CREATE3. DELIVER YOUR PRESENTATION                               25
STAGE FRIGHT……?                  26
“BUTTERFLIES IN MY STOMACH”                              27
NERVOUS          28
SCARED         29
3. DELIVER YOUR PRESENTATION• Communicate confidently   VOICE• Manage your nerves        BODY                            L...
3. DELIVER:MANAGE YOUR NERVES• Posture• Pauses and pace• Eye contact                                  31
3. DELIVER: USE GOOD VISUALS• Keep it simple• Avoid overkill• Make it relevant                                 32
VISUAL OVERKILL                  33
SIMPLE VISUAL          CORD COMPANY OBJECTIVES• Organic growth• More competition• Higher profits                          ...
OVERKILL           35
SIMPLE         36
OVERKILL           37
SIMPLE         38
CONCLUSION FIRST…and LAST!• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!1) “TELL ‘EM W...
FINAL SUMMARY            A “KILLER” PRESENTATION• PLAN   – KNOW AUDIENCE   – SIMPLE GOALS• STRUCTURE   – THE MAGIC OF THRE...
BIBLIOGRAPHYLend Me your Ears; auth. Max Atkinson(Oxford University Press - 2005)The Truth About Confident Presenting; aut...
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deuxième P.D. ppt

  1. 1. HOW TO MAKE A“KILLER PRESENTATION” INSEEC MASTER WINE M1 OCTOBER 2011 PAUL DAWSON
  2. 2. CONCLUSION FIRST!• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”2) “TELL ‘EM”3) “TELL ‘EM WHAT YOU TOLD ‘EM” 2
  3. 3. A “KILLER PRESENTATION” IS ….• EASY TO UNDERSTAND• CLEARLY STRUCTURED• DELIVERED WITH CONFIDENCE IT IS A SKILL YOU CAN LEARN (…. and you will never stop learning!) 3
  4. 4. YOUR “KILLER PRESENTATION” IS…• PLANNED – KNOW AUDIENCE – SIMPLE GOALS• CREATED – THE MAGIC OF THREE – TRANSITIONS• DELIVERED – CONFIDENT – BODY LANGUAGE – STEVE JOBS VISUALS! 4
  5. 5. THREE SKILLS FOR A “KILLER PRESENTATION”You need to master THREE skills:1. PLAN2. CREATE3. DELIVER 5
  6. 6. 1. PLAN YOUR PRESENTATION• Know your audience• Research your topic• Clarify your goals 6
  7. 7. 1. PLAN: KNOW YOUR AUDIENCE• Who are they?• What do they want to know?• What do they know already? 7
  8. 8. 1. PLAN: DO YOUR RESEARCH• Develop your thesis• Brainstorm/write down all your ideas• Simplify down to your key points 8
  9. 9. 1. PLAN: CLARIFY YOUR GOALS• What’s your overall message?• What are your supporting arguments?• What is your conclusion / call to action? 9
  10. 10. 1. PLAN : SUMMARY• Know your audience• Know your subject• Know your objective 10
  11. 11. THREE SKILLS FOR A “KILLER PRESENTATION”1. PLAN2. CREATE YOUR PRESENTATION3. DELIVER 11
  12. 12. 2. CREATE YOUR PRESENTATION• Distill your material• Outline your key points• Organize your structure 12
  13. 13. 2. CREATE: ORGANIZE YOUR STRUCTURE• Introduction : Say what you are going to say• Main Body: Say it• Summary: Say what you have said 13
  14. 14. 2. CREATE : USE A PYRAMID• Simple to organize• Easy to follow• Perfect symmetry 14
  15. 15. ANCIENT PYRAMID 15
  16. 16. NATURAL PYRAMID
  17. 17. HUMAN PYRAMID 17
  18. 18. PRESENTATION PYRAMID 18
  19. 19. PRESENTATION PYRAMID INTRODUCTIONMAINBODY TRANSITIONS CONCLUSION
  20. 20. 2. CREATE: USE THREE POINTS• Easy to follow• Easy to recognize• Easy to remember 20
  21. 21. THREE: SYMBOLIC
  22. 22. THREE: STRUCTURAL
  23. 23. THREE: ELEMENTAL
  24. 24. 2. CREATE : SUMMARYYour presentation:• Has a beginning, middle and end• Repeats key points• Uses transitions 24
  25. 25. THREE SKILLS FOR A “KILLER PRESENTATION”1. PLAN2. CREATE3. DELIVER YOUR PRESENTATION 25
  26. 26. STAGE FRIGHT……? 26
  27. 27. “BUTTERFLIES IN MY STOMACH” 27
  28. 28. NERVOUS 28
  29. 29. SCARED 29
  30. 30. 3. DELIVER YOUR PRESENTATION• Communicate confidently VOICE• Manage your nerves BODY LANGUAGE• Support your message VISUALS 30
  31. 31. 3. DELIVER:MANAGE YOUR NERVES• Posture• Pauses and pace• Eye contact 31
  32. 32. 3. DELIVER: USE GOOD VISUALS• Keep it simple• Avoid overkill• Make it relevant 32
  33. 33. VISUAL OVERKILL 33
  34. 34. SIMPLE VISUAL CORD COMPANY OBJECTIVES• Organic growth• More competition• Higher profits 34
  35. 35. OVERKILL 35
  36. 36. SIMPLE 36
  37. 37. OVERKILL 37
  38. 38. SIMPLE 38
  39. 39. CONCLUSION FIRST…and LAST!• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”2) “TELL ‘EM”3) “TELL ‘EM WHAT YOU TOLD ‘EM” 39
  40. 40. FINAL SUMMARY A “KILLER” PRESENTATION• PLAN – KNOW AUDIENCE – SIMPLE GOALS• STRUCTURE – THE MAGIC OF THREE – TRANSITIONS• DELIVER – CONFIDENT – BODY LANGUAGE – STEVE JOBS VISUALS YOU CAN LEARN THESE SKILLS! 40
  41. 41. BIBLIOGRAPHYLend Me your Ears; auth. Max Atkinson(Oxford University Press - 2005)The Truth About Confident Presenting; auth. James O’Rourke(Pearson Books - 2008)Presentation Zen; auth. Garr Reynolds(New Riders Books - 2008)The Power of Charm; auth. Brian Tracy and Ron Arden(American Management Association Books – 2006)The Pyramid Principle; auth. Barbara Minto(Prentice Hall Books – 1987) 41

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