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Google Analytics is worldwide famous tracking tool. Most of the popular and branded companies like http://www.Knorr.com, http://www.360i.com, Nebo agency etc are using this tool. These big brands are monitoring their online presence and activity, and getting profit of this amazing tool.
Here you can learn about its advance features and their benefits. These features are very useful to do in depth analysis of your website performance. Marketer or webmasters can use these features while preparing website performance reports.