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Going global for small and medium sized businesses is a vital step to take in order to survive the fluctuations in our domestic markets. Large businesses have been doing it for many years. Apple gets 58% of its revenue from outside USA. Vodafone has 10 times more subscribers in India than they have in the UK.
Websites play a critical role in communicating with potential or existing customers. And it should be all about providing a positive experience for them. However irrelevant information or language that they do not understand can be confusing for the visitors.
This presentation is intended to provide information about the benefits of selling globally, the myths that need to overcome and some examples of best practises and essential steps to take.