Magnes Web Life Giving

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A presentation at the 2008 Western Museums Association Conference in Anchorage, AK

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Magnes Web Life Giving

  1. 1. on-line strategy & performance
  2. 2. <ul><li>magnes: a little museum doing big things </li></ul>
  3. 3. <ul><li>magnes: geographically challenged and in the san francisco bay area -- one of america’s finest outdoor arenas -- saturated with cultural offerings </li></ul>
  4. 4. <ul><li>on-line giving as part of a broader approach </li></ul><ul><li>collection access project launched in 2003 </li></ul>
  5. 5. <ul><li>EMAIL </li></ul><ul><li>DONATIONS </li></ul><ul><li>ON-LINE SOCIALIZING </li></ul><ul><li>ON-LINE PROJECTS </li></ul>connect with supporters through every avenue
  6. 6. <ul><li>EMAIL </li></ul><ul><li>2.7K HH weekly email blasts </li></ul><ul><li>services </li></ul><ul><li>list integration </li></ul><ul><li>format/content </li></ul><ul><ul><li>news-y </li></ul></ul><ul><ul><li>clickable, users like interaction </li></ul></ul><ul><ul><li>community oriented </li></ul></ul><ul><ul><ul><li>resource for all things </li></ul></ul></ul><ul><ul><ul><li>“ if you like magnes, you’ll like…” </li></ul></ul></ul><ul><ul><li>always keep the preview pane in-mind </li></ul></ul><ul><ul><li>think about when you email </li></ul></ul>
  7. 7. <ul><li>DONATIONS </li></ul><ul><li>on-line giving tool installed in 2003 </li></ul><ul><li>groundspring.org (Tides Foundation) </li></ul><ul><li>yes, big gifts come thru </li></ul><ul><li>trustees will use </li></ul><ul><li>important, necessary utility </li></ul><ul><li>credit card fees </li></ul><ul><li>integrated email solicitation tools </li></ul>
  8. 8. 20 gifts received on one year-end email appeal in Dec. 2007 OF NOTE…
  9. 9. you can talk about “social networking” -- i’m talking about facebook
  10. 10. <ul><li>ON-LINE SOCIALIZING </li></ul><ul><li>facebook group </li></ul><ul><li>created by youngest in the office, recent UC Grads </li></ul><ul><li>target, undergrad event achieved </li></ul><ul><li>Hillel intern </li></ul><ul><li>incentivize staff around reaching number of members goal </li></ul><ul><li>be sure ALL staff are involved -- consider corporate culture and encourage though don’t require participation and awareness </li></ul><ul><li>DO NOT think this is just about “the kids” </li></ul><ul><li>MAJOR donors now on facebook </li></ul><ul><li>there will be the NEXT next big thing, but embrace each and every new technology iteration </li></ul>
  11. 12. <ul><li>ON-LINE PROJECTS </li></ul><ul><li>move museum to the web </li></ul><ul><li>all digital newsletter this fall </li></ul><ul><li>first on-line art works </li></ul><ul><li>Nomi Talisman META/DATA </li></ul><ul><ul><li>match program </li></ul></ul><ul><ul><li>donors “own” </li></ul></ul><ul><li>Jonathon Keats’ The Atheon </li></ul><ul><ul><li>in partnership with University of California </li></ul></ul><ul><ul><li>also physical installation </li></ul></ul><ul><ul><li>also cell phone component </li></ul></ul><ul><li>collections go live in spring </li></ul>
  12. 13. Focus on blogs, online postings and calendars
  13. 14. SAMPLE: on-line calendars posted for magnes events

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