Here's the presentation we shared at Cloudforce New York in October 2012. Shares the background on why companies use gamification within salesforce.com to motivate their teams, and a few case studies.

1. What do you
want to
motivate?
Using gamification to get
your team focused on the
right things

2. xxxx
Make calls
Book Meetings
Pitch New
Products
Follow up on
Leads
Progress Sales
Opportunities
Write Proposals
Solve
Customer
Issues
Close Deals
There are many things salespeople spend their time on…

3. xxxx
And managers often struggle
with keeping their teams
focused on the right things…
Which change regularly
depending on the state of the
business.

4. xxxx
This is one of the key
reasons companies
make large investment
in CRM systems.
Because when you can
measure it, you can
motivate it.
But…

5. xxxx
71%
of sales managers
say most of their
salespeople are not
using CRM like they
want them to

6. Change Behaviors
Here’s how we’ve applied the concepts
of gamification to salesforce.com to
change behaviors that make a
difference.

7. Challenge #1: Email Lead Generation
Goal
 Targeted email marketing
based on industry
Challenge
 Only 45% of Accounts have
industry field completed
 Salespeople understand
value, but
don’t prioritize Jen Gray
VP, Marketing & Creative
ePrize

8. Challenge #1: Email Lead Generation
Industry Quest
 Complete the industry field
 Get 1 point
 Most points wins!

9. Challenge #1: Email Lead Generation
Immediate Results
 60 Accounts updated in 2
hours
 Daily email sent with
leaderboard update
 300+ updated by end of day
2

10. Challenge #1: Email Lead Generation
Final Results
 1,400+ Accounts updated in
10 days
 87% of Accounts with
industry field completed

11. Challenge #1: Email Lead Generation
And the grand prize….
Because salespeople are
motivated by the
competition more than
the prize itself.
$10

12. Success Stories Keep Pouring in…

13. #1 Gamification App on the AppExchange