FAMILY FUN AND FROLIC  DAY OPENING OF BENTWOOD @ SUGARLOAF SAMPLING  EVENT MANAGEMENT BY  LORI EVANS
TO SHOWCASE MY DIVERSE EVENT CREATIONS I AM HIGHLIGHTING A A HIGH SUCCESSFUL GRASS-ROOTS PRODUCTION <ul><li>Having created...
<ul><li>1.  FAMILY FUN & FROLIC DAY </li></ul><ul><li>At Bentwood at Sugarloaf   </li></ul><ul><li>a Centex Homes Communit...
FIRST: TO INVITE THE SURROUNDING NEIGHBORS TO COME TO THE EVENT I HAD LOCAL BUSINESS MERCHANTS  BLANKETED WITH FLYERS:
TO INTRODUCE ATLANTA TO THIS WONDERFUL NEW COMMUNITY I BROUGHT IN THE BEST IN FAMILY ENTERTAINMENT BY PARTNERING WITH RADI...
To hear about The Fun-filled event I WROTE  RADIO SPOTS (30 second and 60 second) that ran on Radio Disney of course! Kid ...
Additional Radio Spots FOCUSING ON PARENTS: Are you a multi-tasking mom day-dreaming  of idyllic surroundings – like a chi...
To reach internet viewers -The Family Fun and Frolic Day was featured in Radio Disney’s online newsletter:
FAMILY FUN & FROLIC DAY BENTWOOD AT SUGARLOAF COMMUNITY <ul><li>TO PRESENT: Grand Opening of Northeast Atlanta Community b...
ALL THE FAMILIES AND KIDS HAD A GREAT TIME BECAUSE BENTWOOD AT SUGARLOAF IS A GREAT PLACE TO LIVE AND PLAY
Results of the events <ul><li>The community’s two sales managers: </li></ul><ul><li>Erin and Kelly had follow up appointme...
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Family Fun &amp; Frolic Day Link

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Grass Roots Event - Created and Managed by Lori Evans- Atlanta\'s Marketing Maverick

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Family Fun &amp; Frolic Day Link

  1. 1. FAMILY FUN AND FROLIC DAY OPENING OF BENTWOOD @ SUGARLOAF SAMPLING EVENT MANAGEMENT BY LORI EVANS
  2. 2. TO SHOWCASE MY DIVERSE EVENT CREATIONS I AM HIGHLIGHTING A A HIGH SUCCESSFUL GRASS-ROOTS PRODUCTION <ul><li>Having created and produced 100’s of events over the years – I wanted to give you a sense of my range and vision. </li></ul><ul><li>I’ve highlighted to very different events – yet each carries my stamp of Attention, Affection, and sense of FUN. </li></ul><ul><li>My comfort level with patrons, benefactors, and the “smith and jones’s” seeing to it that each and every event is remembered and enjoyed. </li></ul><ul><li>A successful event director organizes and manages their team by focusing on their strengths, knowing their struggles and involving all in the creation and success. </li></ul><ul><li>My unwavering Passion, my attention to details, and logistics, priorities and always focusing on the ultimate goal continues to make me a “Maverick” Special Events Professional. </li></ul>
  3. 3. <ul><li>1. FAMILY FUN & FROLIC DAY </li></ul><ul><li>At Bentwood at Sugarloaf </li></ul><ul><li>a Centex Homes Community </li></ul><ul><li>2502 Cannon Farm Trace </li></ul><ul><li>Duluth, Georgia * Grassroots-type Carnival </li></ul><ul><li>* Partnered with Radio Disney </li></ul><ul><li>To create the carnival fun for the children I hired over 20 vendors for the day: </li></ul><ul><li>FOR THE KIDS: </li></ul><ul><ul><ul><li>Food and Drink Carts Arts and Crafts Area Moon Bounce Karaoke Singing Stage arena Face Painters Carnival Games with Prizes </li></ul></ul></ul><ul><li>To initiate home buying interest and focus on the Centex Homes product choices </li></ul><ul><li>I created targeted activities for the Adults in order for them to explore throughout the Community </li></ul><ul><ul><ul><li>FOR THE ADULTS: </li></ul></ul></ul><ul><ul><ul><li>Scavenger Hunt with Centex Home building and design clues located in model homes and through various amenity sites </li></ul></ul></ul><ul><ul><ul><li>Tour of Model Homes – by on site Centex Homes employees Raffle Drawings at the Sales Center – giving sales managers a chance to talk with new prospects </li></ul></ul></ul><ul><ul><ul><li>Appointment Scheduling- set up to revisit the neighborhood and have a one-on-one discussion with sales personnel. </li></ul></ul></ul><ul><li>FOR ADDED FUN : Grilling / Smoking Demonstrations – provide by The Big Green Egg </li></ul><ul><ul><ul><li> </li></ul></ul></ul>GRAND OPENING OF NEW CENTEX HOMES COMMUNITY
  4. 4. FIRST: TO INVITE THE SURROUNDING NEIGHBORS TO COME TO THE EVENT I HAD LOCAL BUSINESS MERCHANTS BLANKETED WITH FLYERS:
  5. 5. TO INTRODUCE ATLANTA TO THIS WONDERFUL NEW COMMUNITY I BROUGHT IN THE BEST IN FAMILY ENTERTAINMENT BY PARTNERING WITH RADIO DISNEY Radio Disney AM 590 and Centex Homes partnered to create a unique family fun day at Bentwood at Sugarloaf. Radio Disney Road Crew had a blast with the kids and adults! In addition to the on site elements I arranged for, Radio Disney agreed to promote the event heavily on the air, through Parent Packs at other events, and online at RadioDisney.com/Atlanta and the Radio Disney Newswire.
  6. 6. To hear about The Fun-filled event I WROTE RADIO SPOTS (30 second and 60 second) that ran on Radio Disney of course! Kid Poolside picnic – an afternoon filled with tennis – even a Nature hike – oh yeah!   DJ Radio Disney is spending a day in the country - at Bentwood at Sugarloaf!   VO Bentwood at Sugarloaf is the perfect place to call home. Come explore the 65-acre conservation area bike through tree-filled trails, picnic at the poolside cabana, and spend the lazy days of summer by the pool or on the sport courts. It’s all possible at this haven in Duluth, a short drive from the city of Atlanta but worlds from the go-go-go of city life. At Bentwood at Sugarloaf you’ll find comfortable, spacious retreats, ranging from 25-hundred to nearly 35-hundred square feet with 4 to 6 bedrooms. Homes are competitively priced from the 270’s, and Centex Homes' award-winning home warranties offer peace of mind.   DJ The fun runs from 1 to 5, Your music your way plus an afternoon of fun as we celebrate Family Fun and Frolic Day! At 25-02 Canon Farm Trace in Duluth. For more information, call Centex Homes at 770-622-5804.
  7. 7. Additional Radio Spots FOCUSING ON PARENTS: Are you a multi-tasking mom day-dreaming of idyllic surroundings – like a children’s playground where lifelong friendships are forged, a 65-acre conservation area for active kids to play, and a landscaped walking trail where you can get some exercise? Does your ideal community include the backdrops of a classic clubhouse, swimming pool, cabana, six lighted tennis courts, sports court, picnic area and national award-winning architecture? Guess what – the place you’ve been dreaming of actually exists – it’s Bentwood at Sugarloaf in Duluth. Bentwood at Sugarloaf enjoys easy access to I-85, and shopping and dining at Discover Mills and the Mall of Georgia. Homes from 25 to 35-hundred square feet, an industry leading Two-Year Fit and Finish Warranty, and competitive pricing from the $270s.   ……… .AND KIDS: Radio Disney rocks the house at Bentwood at Sugarloaf We'll be jammin with your music your way, and totally awesome games and contests.   Kid Are you bringin’ the—   DJ --Yes, we’re bringing the Radio Disney Prize Bag too!   Kid Suh-weet!  
  8. 8. To reach internet viewers -The Family Fun and Frolic Day was featured in Radio Disney’s online newsletter:
  9. 9. FAMILY FUN & FROLIC DAY BENTWOOD AT SUGARLOAF COMMUNITY <ul><li>TO PRESENT: Grand Opening of Northeast Atlanta Community by CENTEX HOMES </li></ul><ul><li>A Carnival Atmosphere was </li></ul><ul><li>staged to Showcase the </li></ul><ul><li>community’s : </li></ul><ul><li>Exceptional Amenities </li></ul><ul><li>Upscale Ambiance </li></ul><ul><li>Family Environment </li></ul><ul><li>Centex’s Award Winning </li></ul><ul><li>Home Design </li></ul>
  10. 10. ALL THE FAMILIES AND KIDS HAD A GREAT TIME BECAUSE BENTWOOD AT SUGARLOAF IS A GREAT PLACE TO LIVE AND PLAY
  11. 11. Results of the events <ul><li>The community’s two sales managers: </li></ul><ul><li>Erin and Kelly had follow up appointments with ten prospects that were registered during The Event). </li></ul><ul><li>AND SOLD FIVE NEW HOMES AS A RESULT OF THE EVENT </li></ul><ul><li>OVER $2 MILLION ! </li></ul>

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