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A virtual ethnographic
approach to knowledge
sharing on Food52
International Master in Digital Library Learning (DILL)
Leo...
Summary
Motivation
Theoretical foundation
Problem
Methodology
Results – Analysis
Final Remarks

2
Motivation
User centered studies focused in social networks may
help us to:
Optimize content and design strategy
Increas...
Research problem
Understanding user’s behavior to acquire what is not
explicitly shown in the recipes.
Observe two level...
Food52 as the object of analysis

5
Theoretical framework
Cognition as a socially distributed feature (Borghi &
Cimatti, 2010).
Tacit knowledge (Polanyi, 19...
Chance seeking characteristics

7
Methodology
Participant observation inspired by ethnographic
studies
Data collection - Fieldwork
Archived thread
Obser...
Map of analysis

9
Examples of analysis

10
Final considerations

11
Leonéia Evangelista
Erasmus Mundus International Master in Digital Library Learning (DILL)
E-mail: leoneia.evangelista@gma...
References
Ohsawa, Y., & McBurney, P. (Eds.). (2003). Chance
Discovery. Berlin: Springer.
Polanyi, M. (1966). The Tacit ...
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presentation at QQML 2013

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I prepared these slides to present my master thesis at the 5th Qualitative and Quantitative Methods in Libraries International Conference (QQML2013) - See more at: http://www.allc.org/news-events/cfp-qqml-2013-5th-qualitative-and-quantitative-methods-libraries-international-conferenc#sthash.XnWoB1TA.dpuf

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presentation at QQML 2013

  1. 1. A virtual ethnographic approach to knowledge sharing on Food52 International Master in Digital Library Learning (DILL) Leonéia Evangelista: leoneia.evangelista@gmail.com Supervisor: Dr. Emanuele Bardone
  2. 2. Summary Motivation Theoretical foundation Problem Methodology Results – Analysis Final Remarks 2
  3. 3. Motivation User centered studies focused in social networks may help us to: Optimize content and design strategy Increase of user engagement Especially in this work: Limits of communication How to develop environments with affordances that increase possibilities of knowledge sharing. 3
  4. 4. Research problem Understanding user’s behavior to acquire what is not explicitly shown in the recipes. Observe two levels of actions: one regarding the group, and another concerning the individual attitudes to learn and share.  Can these actions be interpreted in terms of chance seeking? How? 4
  5. 5. Food52 as the object of analysis 5
  6. 6. Theoretical framework Cognition as a socially distributed feature (Borghi & Cimatti, 2010). Tacit knowledge (Polanyi, 1966) Chance (Ohsawa & McBurney, 2003) and chance seeking theory (Bardone, 2013) 6
  7. 7. Chance seeking characteristics 7
  8. 8. Methodology Participant observation inspired by ethnographic studies Data collection - Fieldwork Archived thread Observations in Hotline Fieldnotes: including the reasoning of my own experience Data Analysis = Analytical coding 8
  9. 9. Map of analysis 9
  10. 10. Examples of analysis 10
  11. 11. Final considerations 11
  12. 12. Leonéia Evangelista Erasmus Mundus International Master in Digital Library Learning (DILL) E-mail: leoneia.evangelista@gmail.com Supervisor: Dr. Emanuele Bardone THANK YOU! 12
  13. 13. References Ohsawa, Y., & McBurney, P. (Eds.). (2003). Chance Discovery. Berlin: Springer. Polanyi, M. (1966). The Tacit Dimension. London: Routledge & Kegan Paul Salomon, Gavriel (1997). Distributed cognitions: Psychological and educational considerations. Cambridge University Press. Bardone, E. (2011). Seeking Chances. From Biased Rationality to Distributed Cognition. BerlinHeidelberg: Springer. 13
  • emabardo

    Mar. 9, 2014

I prepared these slides to present my master thesis at the 5th Qualitative and Quantitative Methods in Libraries International Conference (QQML2013) - See more at: http://www.allc.org/news-events/cfp-qqml-2013-5th-qualitative-and-quantitative-methods-libraries-international-conferenc#sthash.XnWoB1TA.dpuf

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