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Presentation by Holly Wagg of Good Works at the Canadian Association of Gift Planners annual conference, Vancouver, BC, April 2014.
Your charity’s website is a crucial, yet often overlooked, piece of marketing collateral for your legacy program. We’ll review basic web design and explore ways to help you to adapt, build and develop the right content to maximize legacy gifts – with an emphasis on charitable bequests. A series of case studies and live website reviews will be used to illustrate best practices. And as a bonus, we’ll also cover how to work with committees and IT staff to bring your vision to life.