Websites That Work - 20 Practical Tips for Fundraisers

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A joint presentation with Fraser Green and Holly Wagg from Good Works and Todd Jamieson from Envision Online at AFP Fundraising Day, Ottawa, May 2014.

Your website is the face your chariy shows to the world. It’s your only chance to make that all-important first impression. What kind of impression are you making? In this fast-paced session, you will quickly learn how to evaluate the effectiveness of your current site and how to make it ‘sing’ to donors and prospects. In just 60 minutes, you’ll get 20 practical tools that you can use the minute you get back home.

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Websites That Work - 20 Practical Tips for Fundraisers

  1. 1. Websites that Work
  2. 2. Holly Wagg Fraser Green Todd Jamieson
  3. 3. #1
  4. 4. #2#2
  5. 5. #3
  6. 6. #3 – Architecture
  7. 7. #4
  8. 8. #4
  9. 9. #4
  10. 10. #5
  11. 11. #5 – All about the cause
  12. 12. #6 NEVER static anymore
  13. 13. #7
  14. 14. #7
  15. 15. #7
  16. 16. #7
  17. 17. #8
  18. 18. #8 - Homepage
  19. 19. #8 - Homepage
  20. 20. #8 - Homepage
  21. 21. #9
  22. 22. #10
  23. 23. #10 – Readability • • many different fonts • • Common Design Crimes
  24. 24. #10 – Readability • • • • • •
  25. 25. #11
  26. 26. #11
  27. 27. #11
  28. 28. #12
  29. 29. #12
  30. 30. #12
  31. 31. #12
  32. 32. #12
  33. 33. #13
  34. 34. #13
  35. 35. #13
  36. 36. #14 → → →
  37. 37. #15
  38. 38. #15 – Optimize donation Page
  39. 39. #15,1 – Optimize donation Page
  40. 40. #15.1 – Optimize donation Page
  41. 41. #15.2 – Optimize donation Pages
  42. 42. #15.3 – Optimize donation Pages
  43. 43. #15.4 – Optimize donation Page
  44. 44. #15 – Optimize donation Pages
  45. 45. #15 – Optimize donation Pages
  46. 46. #15 – Optimize donation Pages
  47. 47. #16
  48. 48. #16
  49. 49. #17
  50. 50. #17
  51. 51. #17
  52. 52. #17
  53. 53. #17
  54. 54. #18
  55. 55. #18 – Content Driven
  56. 56. #18 – Content Driven
  57. 57. #19
  58. 58. #19
  59. 59. #19
  60. 60. #19 • • • •
  61. 61. #19 • • • • •
  62. 62. #19 • • • • •
  63. 63. #19 • • • • •
  64. 64. #19 • • • • •
  65. 65. #20
  66. 66. Thank you

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