Taking Donor
Stewardship Online
Holly Wagg, CFRE
Our Journey Today
1. Audience.
2.Inspiration.
3.Calendar.
Our Journey Today
Our Journey TodayIT’s Just a Channel
Case for Stewardship
40%
27%
Donor Relations Defined
1. Gift acceptance and management
2. Acknowledgement
3. Donor recognition
4. Reporting
Stewardship Defined
Stewardship involves closing the circle
Inspired Ideas
Simple Email
Welcome Email
Video
PRO Tip #1
PRO Tip #1
Annual Report
Annual Report
Annual Report
Annual Report
Instagram
Website
PRO Tip #2
EMAIL
Email
EMAIL & InfoGraphic
Infographic
Infographic
Email + Video
Email + Video
Monthly Donors
Donor Questionnaire
Blog
Blog
Video
Video
Video
Facebook
Facebook
Pinterest
Flickr
Flickr
PRO Tip #3
The Stewardship Plan
Stewardship Calendar
Stewardship Calendar
Stewardship Calendar
That’s a Wrap
Taking Donor Stewardship Online
Upcoming SlideShare
Loading in …5
×

Taking Donor Stewardship Online

485 views

Published on

A webinar by Holly Wagg from Good Works for CanadaHelps, May 2014.

In the large world of multi-channel fundraising, there’s no real such thing as a direct mail donor, or an online donor, or a phone donor. There are donors. There are your charity’s donors. And there are the channels by which your charity’s donors choose to give to you. It’s time to change how your charity approaches stewardship as we explore tools and tactics to help you with the online stewardship of your donors, and not just the stewardship of your online donors.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
485
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Taking Donor Stewardship Online

  1. 1. Taking Donor Stewardship Online
  2. 2. Holly Wagg, CFRE
  3. 3. Our Journey Today 1. Audience. 2.Inspiration. 3.Calendar.
  4. 4. Our Journey Today
  5. 5. Our Journey TodayIT’s Just a Channel
  6. 6. Case for Stewardship 40% 27%
  7. 7. Donor Relations Defined 1. Gift acceptance and management 2. Acknowledgement 3. Donor recognition 4. Reporting
  8. 8. Stewardship Defined Stewardship involves closing the circle
  9. 9. Inspired Ideas
  10. 10. Simple Email
  11. 11. Welcome Email
  12. 12. Video
  13. 13. PRO Tip #1
  14. 14. PRO Tip #1
  15. 15. Annual Report
  16. 16. Annual Report
  17. 17. Annual Report
  18. 18. Annual Report
  19. 19. Instagram
  20. 20. Website
  21. 21. PRO Tip #2
  22. 22. EMAIL
  23. 23. Email
  24. 24. EMAIL & InfoGraphic
  25. 25. Infographic
  26. 26. Infographic
  27. 27. Email + Video
  28. 28. Email + Video
  29. 29. Monthly Donors
  30. 30. Donor Questionnaire
  31. 31. Blog
  32. 32. Blog
  33. 33. Video
  34. 34. Video
  35. 35. Video
  36. 36. Facebook
  37. 37. Facebook
  38. 38. Pinterest
  39. 39. Flickr
  40. 40. Flickr
  41. 41. PRO Tip #3
  42. 42. The Stewardship Plan
  43. 43. Stewardship Calendar
  44. 44. Stewardship Calendar
  45. 45. Stewardship Calendar
  46. 46. That’s a Wrap

×