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Storytelling (presented at IFC Online 2011) by Leah Eustace


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Published in: Health & Medicine
  • What you say in this presentation is so true. For humans, decision making is related to hearing stories that they can relate to. This works not just for the situation you have covered but also to presentations and business communication in general.

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Storytelling (presented at IFC Online 2011) by Leah Eustace

  1. (connect with your donors through stories) Leah Eustace, CFRE May 2011
  2. WHY TELL STORIES? <ul><li>Part I </li></ul>
  3. The answer is in your brain
  4. <ul><li>Everything you ever needed to know about the psychological heuristics of decision making ... but were afraid to ask. </li></ul>
  5. Scenario One: Baby Jessica This photograph by Scott Shaw of the Odessa American won the 1988 Pulitzer Prize for spot news photography.
  6. Scenario Two: Darfur
  7. Psychic Numbing What can we learn from this guy?
  8. Appeal to the heart, not the head Artwork courtesy of Mark Phillips
  9. Donors make giving decisions with their right brain (usually)... and the right brain is verrrrry sexy these days.
  10. Yellow Blue Orange Black Green Red Yellow Purple Red Red Orange Green Black Blue Purple Green Blue Orange Your right brain tries to say the colour, but your left brain tries to say the word Left Brain versus Right Brain
  11. FINDING STORIES <ul><li>Part II </li></ul>
  12. Look and Listen
  13. Invite <ul><li>Website </li></ul><ul><li>Reply devices </li></ul><ul><li>Social Media </li></ul><ul><li>Surveys </li></ul><ul><li>Welcome packages </li></ul><ul><li>Receipt packages </li></ul><ul><li>Newsletters </li></ul><ul><li>Blogs </li></ul><ul><li>...and so on </li></ul>
  16. Ask
  18. TELLING STORIES <ul><li>Part III </li></ul>
  19. Make an impression
  20. A few examples …
  26. Recording your stories: The art of the interview
  27. Your shopping list Oh, and you might need this…
  28. Thank you! <ul><li>Leah Eustace, CFRE </li></ul><ul><li>[email_address] </li></ul><ul><li>@leaheustace </li></ul><ul><li> </li></ul>