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Presentation by Holly Wagg at the 2014 LGBT Philanthropy Conference, Toronto, ON.
This super speedy session will provide an overview of the ins and outs, both back and front end, of how to set up and manage email campaigns. Starting with the anatomy of an email, we’ll go from writing to coding, while sharing benchmarks and best practices. Then, we’ll hone in on a series of case studies to show how email can function effectively in a variety of organizations at all different stages of program sophistication and maturity.