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SMART-Drop Distribution

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A brief overview to explain how SMART-Drop distribution works alongside traditional door drop methods to deliver a highly targeted, national door to door proposition.

Published in: Marketing
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SMART-Drop Distribution

  1. 1. The UK’s only truly independent, impartial door drop planning and buying service SMART-Drop Highly targeted door drop distribution – Planned using postcode units and carried out in clusters of 150-200 households
  2. 2. The UK’s only truly independent, impartial door drop planning and buying service Identify and agree the target audience - MOSAIC
  3. 3. The UK’s only truly independent, impartial door drop planning and buying service Analyse agreed area of geography and identify postal sectors unsuitable for traditional door to door distribution
  4. 4. The UK’s only truly independent, impartial door drop planning and buying service Consider value of SMART-Drop vs traditional postal sector door drop Brief: Reach 1,364 target households in RH13 9 Option 1 – Sector level distribution - RH13 9 – 3,643 households – 37.44% penetration - £60 per 000’ = £218.58 Option 2 – SMART-Drop distribution - RH13 9 – 1,750 households – 79.94% penetration - £75 per 000’ = £131.25 Same target households reached for less money and with less print
  5. 5. The UK’s only truly independent, impartial door drop planning and buying service Consider sub-sector distribution options - Solus - Shared - Free newspaper - Yellshare
  6. 6. The UK’s only truly independent, impartial door drop planning and buying service SMART-Drop Contact The Letterbox Consultancy today for a free analysis of your distribution plan 01992 637333 sales@letterboxconsultancy.co.uk

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