Web Marketing Consultant

CHRIS AL‐ASWAD
WHAT IS WEB MARKETING?
WHAT IS WEB MARKETING?

 Web Marketing embraces a new model of 
 Web Marketing embraces a new model...
Web Marketing involves a spectrum of services.  These 
     include but are not limited to:
     i ld b                li ...
FIVE THINGS I CAN DO FOR YOUR COMPANY
FIVE THINGS I CAN DO FOR YOUR COMPANY




  Improve                                 ...
Improve     •SEO (Search 
 search 
 search      Engine 
             Engine
             Optimization)  
 results 
 result...
NATURAL SEARCH VS. PAID SEARCH
NATURAL SEARCH VS PAID SEARCH

      The latest studies reveal     The best SEO campaign 
 ...
Internet Advertising 
Internet Advertising
• As your personal marketing consultant, I will 
  closely study your target au...
IN SEARCH RESULTS
IN SEARCH RESULTS
ON RELEVANT WEB PUBLICATIONS
ON RELEVANT WEB PUBLICATIONS
As a professional writer, creating buzz is my 
  A        fi        l it       ti b      i
  forte.  
  Some possibilities...
INITIATE AND BUILD RELATIONSHIPS WITH TARGET 
COMMUNITY
 Manage a growing list of contacts for your 
          a growing l...
FIVE THINGS I CAN DO FOR YOUR COMPANY
FIVE THINGS I CAN DO FOR YOUR COMPANY




  Improve                                 ...
IF YOU ARE INTERESTED . . . 
IF YOU ARE INTERESTED

 The next step is to create    Chris Al Aswad, Web 
 The next step is ...
Web Marketing and SEO specialist
Web Marketing and SEO specialist
Web Marketing and SEO specialist
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Web Marketing and SEO specialist

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Working side by side Eldred Company, a website design company, I develop web marketing campaigns for small businesses. My work includes but is not limited to search engine optimization, search engine marketing, Internet advertising, social media consulting, and competitor analysis.

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Web Marketing and SEO specialist

  1. 1. Web Marketing Consultant CHRIS AL‐ASWAD
  2. 2. WHAT IS WEB MARKETING? WHAT IS WEB MARKETING? Web Marketing embraces a new model of  Web Marketing embraces a new model of marketing via the Internet which brings the  consumer to the product, rather than vice versa. consumer to the product, rather than vice versa.
  3. 3. Web Marketing involves a spectrum of services.  These  include but are not limited to: i ld b li i d Review of your site content or structure 1. Technical advice on website development: for example,  Technical advice on website development: for example 2. 2 hosting, redirects, error pages, use of JavaScript Content development 3. Management of online business development campaigns 4. Keyword research 5. SEO training SEO training 6. 6 Expertise in specific markets and geographies. 7. source: Google.com/support/webmasters
  4. 4. FIVE THINGS I CAN DO FOR YOUR COMPANY FIVE THINGS I CAN DO FOR YOUR COMPANY Improve  Initiate and  search  build  Internet  results for  Create Buzz. Research. relationships  p Advertising. Advertising your  with target  website. community.
  5. 5. Improve  •SEO (Search  search  search Engine  Engine Optimization)   results  results Evaluation for your  y •SEO Marketing  Campaign website
  6. 6. NATURAL SEARCH VS. PAID SEARCH NATURAL SEARCH VS PAID SEARCH The latest studies reveal  The best SEO campaign  The latest studies reveal The best SEO campaign that natural search is the  involves a combination of  most effective way to  both natural and paid  generate leads.* search marketing. Most companies do not  With paid search, your  exploit the full potential  traffic results are  of natural search  immediate but you pay  because it requires long  because it requires long for your position. for your position term effort. *EConsulting
  7. 7. Internet Advertising  Internet Advertising • As your personal marketing consultant, I will  closely study your target audience and find the  y yy g best strategy to reach them through advertising. • I will develop a network of affiliates (third parties) I will develop a network of affiliates (third parties)  to promote your product. • I will manage your online ads.
  8. 8. IN SEARCH RESULTS IN SEARCH RESULTS
  9. 9. ON RELEVANT WEB PUBLICATIONS ON RELEVANT WEB PUBLICATIONS
  10. 10. As a professional writer, creating buzz is my  A fi l it ti b i forte.   Some possibilities: S ibiliti a) We create a blog for your product/service. b) I write press releases for your website. c) We engage the target audience with creative  web videos or free/web computer  applications. d) In forums and on blogs, I can also participate  in conversations about your product.
  11. 11. INITIATE AND BUILD RELATIONSHIPS WITH TARGET  COMMUNITY Manage a growing list of contacts for your  a growing list of contacts for your business. Identify key members of your target community key members of your target community  and expose them to your product. Solidify l ti hi th S lidif relationships through website  h b it sponsorships and link building.
  12. 12. FIVE THINGS I CAN DO FOR YOUR COMPANY FIVE THINGS I CAN DO FOR YOUR COMPANY Improve  Initiate and  search  build  Internet  results for  Create Buzz. Research. relationships  p Advertising. Advertising your  with target  website. community.
  13. 13. IF YOU ARE INTERESTED . . .  IF YOU ARE INTERESTED The next step is to create  Chris Al Aswad, Web  The next step is to create Chris Al‐Aswad, Web a customized marketing  Marketing Consultant plan to suit your needs  Cell:   773‐818‐8828 and objectives.   Home:  309‐585‐0318 Email:  Email: escapeintolife@yahoo.com

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