How Mc.Donalds Run Their                Business In China               Pham Van Thanh-s1180246                       Week...
Content•   What is Mc.Donalds?•   Mc.Donalds’s business•   Mc.Donalds’s strategies•   Mc.Donald’s business in China•   Mc....
1. What is Mc.Donalds?• The world biggest fast food restaurant• Founded by Richard and Maurice McDonalds  in 1940• Headqua...
2. Mc.Donalds’s business• Mc.Donald’s restaurant founded in 119  countries• Operates more than 34.000 restaurant in the  w...
3. Mc.Donalds’s strategies• Best-effort: operates the best possible service• Competitor competition policy reasonable     ...
4. Mc.Donalds’s business in China• Founded in 1990 in Shenzhen• Now, have 960 restaurant with 60.000  employees• Grow up e...
7. McDonalds’s service• One of the most high quality service company• 2 type of services:      – Counter service      – Dr...
8. McDonalds’s finance• Has two sources of profit:      – Sales made by restaurant      – Rental and royalty• McDonalds us...
9. Issues• McDonalds had some issues with      – Defamation      – Trademark and copyright      – Labor      – Advertising...
10. Conclusion• McDonalds is successfully in service a huge  amount of fast food to a lot of people• This success is based...
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How McDonalds run their business in China

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How McDonalds run their business in China

  1. 1. How Mc.Donalds Run Their Business In China Pham Van Thanh-s1180246 Week712/6/2012 1
  2. 2. Content• What is Mc.Donalds?• Mc.Donalds’s business• Mc.Donalds’s strategies• Mc.Donald’s business in China• Mc.Donald’s service• Mc.Donald’s finance• Issues• Conclusion12/6/2012 2
  3. 3. 1. What is Mc.Donalds?• The world biggest fast food restaurant• Founded by Richard and Maurice McDonalds in 1940• Headquarter in United State• Serving around 68 million people each day in 119 countries12/6/2012 3
  4. 4. 2. Mc.Donalds’s business• Mc.Donald’s restaurant founded in 119 countries• Operates more than 34.000 restaurant in the world• Employing around 1.7million people• Offer both counter-service and drive-though service12/6/2012 4
  5. 5. 3. Mc.Donalds’s strategies• Best-effort: operates the best possible service• Competitor competition policy reasonable – Decrease price – Expanded the scale of business – Policy of employee• Focus on children• Usually renew menu, make many choose for customer12/6/2012 5
  6. 6. 4. Mc.Donalds’s business in China• Founded in 1990 in Shenzhen• Now, have 960 restaurant with 60.000 employees• Grow up every year• Plan to expanded their business to big city, the eastern and center part of China• China is potential market with huge population and working source12/6/2012 6
  7. 7. 7. McDonalds’s service• One of the most high quality service company• 2 type of services: – Counter service – Drive-through service• Serviced 24 hour/day and 7day/week• In some countries, McDonalds has home delivery12/6/2012 7
  8. 8. 8. McDonalds’s finance• Has two sources of profit: – Sales made by restaurant – Rental and royalty• McDonalds use their profit for – Open new restaurants – Investing in existing restaurant – Reduce borrowing – Pay dividend12/6/2012 8
  9. 9. 9. Issues• McDonalds had some issues with – Defamation – Trademark and copyright – Labor – Advertising• One of the most attention issues recently is healthy and safely in some countries such as China, India…12/6/2012 9
  10. 10. 10. Conclusion• McDonalds is successfully in service a huge amount of fast food to a lot of people• This success is based on – Nice strategies – Good marketing – The management, service, finance• But there are some issues that need to overcome such as: healthy, safety…12/6/2012 10

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