Energy leaks waste


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Original storyboard for Energy Drips video

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  • The sound of a dripping faucet is a visceral remainder that water is being wasted. We also feel compelled to take action to stop a faucet from leaking.
  • This is an attempt to use the leaky faucet frame to describe phantom load.
  • ID specific home electronics as leaky faucets.
  • Show that remote controls signal these “leaky faucets.” Another photo could be a coffee table with all the different remote controls that a house might have.
  • Introducing behavior in the form of computer usage as a form of energy waste.
  • Similarly with cell phone chargers.
  • The Model T frame is an attempt to show that we are using an old-fashioned, outmoded and inefficient technology.
  • The modern CFL is state of the art and energy efficient.
  • This is the beginning of a set up to show how leaky and uninsulated houses are also leaky faucets.
  • The glowing house = energy waste.
  • The melting icicle frame = house heat loss = leaky faucet frame
  • Teapot as house frame
  • Tea cozy as house insulation frame
  • Smoke from chimney echoes the teapot metaphor. Combustion efficiency is related to the leaky faucet.
  • A lot of little actions (and some big) can make a big difference.
  • Keeping the auditory imagery of drip, drip to energy waste by adding ka-ching to making money. Also adding the “I am smart by taking this action” frame. Ending with a call to action.
  • Energy leaks waste

    1. 1. Drip drip drip.The sound of a leakyfaucet.Water being wasted.Money pouring downthe drain.
    2. 2. These red lights are an energy equivalent to the drip, drip, drip of a leaky faucet.
    3. 3. They show thatthese devicesare still usingelectricity, eventhough you’veturned them“off.”Drip drip drip
    4. 4. If it can beturned on witha remote, it isusingelectricity.Drip drip drip.
    5. 5. 75% of theenergy used byyour computerhappens whenthere is no onein front of it.Drip drip drip.
    6. 6. The chargetime for atypical cellphone chargeris about 3hours. Theother 21 hoursthe charger isplugged intothe wall iswasted energy.Drip drip drip.
    7. 7. In 1910 GE 1910beganproducingtungstenfilamentincandescentlamps. ModelTs were alsocoming offFord’s Detroitassembly lines.Drip drip drip.
    8. 8. 2010Today’scompactfluorescentlamps (CFLs)use 50-70%less light thanincandescentswhile providingthe sameamount andquality of light.
    9. 9. A warm andcozy home.
    10. 10. Heating up theneighborhood.
    11. 11. The warm glowof your house.The sound ofmelting icicles.Drip drip drip.
    12. 12. Warm air rises.Keep that warmair in yourhouse bysealing leaksgoing into yourattic.
    13. 13. Keep your heatto yourself.Make sure yourhouse isproperlyinsulated.
    14. 14. Inefficientfurnaces andwater heaterssend a lot ofenergy up thechimney.Drip drip drip.
    15. 15. $241 billion isspent in the U.Seach year onenergy forhome use.Splash!!!This could bereduced bymore than onehalf throughmore efficientenergy use.
    16. 16. Turn the soundof drip, drip,drip to ka-ching,ka-ching, ka-ching.Plug yourenergy leaks.