1.
What’s a government department doing on Twitter? How social media helps BIS to listen, discuss and promote Steph Gray, Head of Digital Communications [email_address] 020 3300 8166

2.
Believe it or not, it’s not all about Twitter…

3.
Digital communications at BIS

4.
But also…

5.
Social media = conversations

6.
Profiles Self-publishing Networks Sharing Comments Reuse

7.
Photo credit: Howard.Gees on Flickr

8.
How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li></ul>Source: Forrester for DIUS, Aug 2008

9.
How many 16-19 year olds regularly watch videos from YouTube? <ul><li>33% </li></ul><ul><li>66% </li></ul><ul><li>75% </li></ul>Source: Forrester for DIUS, Aug 2008

10.
What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008

11.
What proportion of young people have friends over while they use the internet? <ul><li>20% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008

12.
How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008

13.
How many 13-15s regularly post reviews of products and services online? <ul><li>10% </li></ul><ul><li>40% </li></ul><ul><li>55% </li></ul>Source: Forrester for DIUS, Aug 2008

14.
What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li></ul>Source: Jigsaw for DIUS, Apr 2009

15.
What proportion of employers use wikis for business purposes? <ul><li>12% </li></ul><ul><li>34% </li></ul><ul><li>50% </li></ul>Source: Jigsaw for DIUS, Apr 2009

16.
How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul><li>81% </li></ul>Source: Jigsaw for DIUS, Apr 2009

17.
How many employers said: “These kinds of services encourage timewasting”? <ul><li>37% </li></ul><ul><li>54% </li></ul><ul><li>81% </li></ul>Source: Jigsaw for DIUS, Apr 2009

18.
Why this matters <ul><li>Changing media consumption trends </li></ul><ul><li>News, debate, events moving online </li></ul><ul><li>Trust in peers, rather than marketing </li></ul><ul><li>Customers talk, campaigns mobilise faster </li></ul><ul><li>People want to be heard </li></ul><ul><li>Do more with less, faster, broader (etc) </li></ul>

19.
Digital engagement = public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action

20.
Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individuals, rather than organisations

21.
Listening and identifying Gathering and understanding Designing solutions & building support Extending communications and supporting delivery Sustaining relationships and tracking progress

22.
Our website Directgov & Bus. Link Our intranet PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Corporate social media Online collaboration spaces Our partners’ networks Our audiences’ networks

23.
Listening Reading blogs, searching social networks, subscribing to feeds Explaining Publishing documents and data, uploading podcasts and photos Engaging Commenting in forums, blogging, answering questions Convening Developing partnerships, drafting documents, facilitating 3rd party activity

24.
URL: netvibes.com/bisgovuk

25.
URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson

26.
URL: interactive.dius.gov.uk/innovationnation

27.
URL: bis.gov.uk/creditconsultation

28.
URL: bis.gov.uk/creditconsultation

29.
URL: bis.gov.uk/creditconsultation

30.
URL: thelearningrevolution.ning.com

31.
URL: direct.gov.uk/sciencesowhat

32.
URL: direct.gov.uk/sciencesowhat

33.
URL: direct.gov.uk/sciencesowhat

34.
URL: direct.gov.uk/sciencesowhat

35.
URL: thestudentroom.com/maturestudents

36.
URL: altogethernow.ning.com

38.
<ul><li>Interactive websites need interactive organisations </li></ul><ul><li>Focus on the content, not the platform </li></ul><ul><li>Be honest about purpose, scope and boundaries </li></ul><ul><li>Moderate sensitively and respond openly </li></ul><ul><li>Fun, simple, timely beats slick, clever, slow </li></ul>Lessons learned

39.
So what does this mean for colleges?

40.
Listen to what’s being said about you & develop a process to reply

41.
Match right tools to the job URL: http://slurl.com/secondlife/CNWL/56/163/26/?title=CNWL Sandbox URL: http://twitter.com/gloscol

42.
Find & cultivate your community URL: http://www.facebook.com/solihullsixthform

43.
URL: http://wwh.lincoln.ac.uk/universityoflincoln Solve problems in the open

44.
<ul><li>Try out Twitter: FE colleges: http://twitter.com/EMPRA/uk-fe-colleges </li></ul><ul><li>Set up a Google Alert or Netvibes page for your college: http://www.google.com/alerts http://netvibes.com </li></ul><ul><li>Look at some public sector social media examples: http://sandbox.bis.gov.uk/digitalgovuk </li></ul><ul><li>Resources about Web 2.0 in FE & HE from JISC: http://www.jisc.ac.uk/whatwedo/topics/web2 </li></ul><ul><li>I write a personal blog about these issues: http://blog.helpfultechnology.com </li></ul>What now?