Surviving 2010

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Slides from #ukgc10 on persuading politicians and bureaucrats of the value of digital engagement in a climate of cuts

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Surviving 2010

  1. 1. Surviving 2010: Or why pilots are *so* 2009 @lesteph Steph Gray
  2. 2. Uh oh
  3. 3. Cuts
  4. 4. Priorities
  5. 5. Certainties
  6. 6. Twitter, you say?
  7. 7. Soon, cool won’t be enough
  8. 8. We need to make the case
  9. 9. Three ideas
  10. 10. 1. It’s just how we do things
  11. 11. Listening and identifying Sustaining relationships Gathering and and tracking understanding progress Extending communications Designing and supporting solutions & delivery building support
  12. 12. URL: interactive.bis.gov.uk/ advancedmanufacturing URL: bis.gov.uk/creditconsultation
  13. 13. 2. Real world impact
  14. 14. Our people Stakeholders Customers Costs
  15. 15. URL: dev.bis.gov.uk/digitaldashboard
  16. 16. 3. We’re not alone
  17. 17. URL: sandbox.bis.gov.uk/digitalgovuk
  18. 18. URL: twitter.com/guyatcarphone
  19. 19. Policies & Templates = Good
  20. 20. How do we get there?
  21. 21. 1. Recruit pioneers and champions
  22. 22. URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson
  23. 23. 2. Show effectiveness
  24. 24. Reach Engagement Value Cost
  25. 25. (and learn from cock-ups)
  26. 26. 3. Resource it …for scale
  27. 27. In-house Web Marketing Policy PR, digital & social media Freelancers agencies Partners & Communities
  28. 28. Be brave
  29. 29. Photo credits: Evil Erin: http://www.flickr.com/photos/29333334@N06/3208032751/ masochismtango: http://www.flickr.com/photos/26332965@N00/3230097346/ michell zapper: http://www.flickr.com/photos/michellzappa/2974243170/sizes/l/ frecklescorp: http://www.flickr.com/photos/72341337@N00/3232826458/ Ladlik: http://www.flickr.com/photos/43162574@N00/73772542/ SIR: Poseyal : KNIGHT of the DESPOSYNI: http://www.flickr.com/photos/60053005@N00/2476672942/

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