ConnectedGeneration: Social Media Tools


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Steph Gray's introductory-level presentation at ConnectedGeneration 09 (#cgen09) on seven top social media tools frequently used at BIS

Published in: Technology, News & Politics
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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :  
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ConnectedGeneration: Social Media Tools

  1. My favourite tools for digital engagement Steph Gray, Head of Digital Engagement 020 3300 8166
  2. How we’re using digital tools at BIS • Listening to public debate • Identifying issues and influencers • Gathering ideas • Evaluation and feedback • Understanding problems • Sustaining relationships • Prioritising areas for action • Extending communications • Bringing policy coalition together reach & span • Designing solutions • Rapid, cost-effective delivery • Refining policy proposals channels
  3. 1. Igoogle & specialist search tools • Personalised Google homepage - handy ‘dashboard’ for people to have on their browser • Used by Press Office to monitor mentions of ministers or issues on blogs or online news • You can add ‘widgets’ for anything from weather forecast to tool enabling you to send Twitter messages from your dashboard • Google Blog Search and Twitter Search enable you to get a live list of search results and plug them into your iGoogle page using RSS
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  6. 2. Delicious • Social bookmarking buttons are common on lots of website now - they let you save and share links to interesting pages you find • Delicious is one of the common services - works like your Favourites, but on the web rather than on your computer (great if you have separate work and home PCs) • You describe (‘tag’) pages you find with logical keywords, and you can see what tags other people have used • You can use a list of Delicious bookmarks and incorporate them into other sites, using RSS
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  11. 3. Ning • Ning is like a website or a mini-Facebook in a box • You can set one up for free, make changes to the look and feel, and choose what features you want it to have - member profiles, photo sharing, forums, blogs etc • Great way to set up a community site for people to share things like photos, slides, links and have discussions about them • Handy for events: you can set one up to share the slides, notes, pictures and videos from the day, and continue the discussions online
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  13. 4. UserVoice • Uservoice is an idea generation and voting service • You set up a page and invite customers, colleagues or anyone else to submit ideas (maybe service improvements, names for a new project etc) and comment or/vote on other people’s ideas • Ideas are shown in a list, with the most popular at the top • Easy way to engage people with a specific question and keep the discussion focussed • But set the scope at the outset - it’s open to abuse as people try and ‘campaign’ for an outcome or try and fix the voting - fringe ideas with a small but passionate following can often rise to the top • You can add a feedback tab or widget on your site
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  15. 5. Wordpress • Two versions: • hosted blog service, where you can sign up and manage a free blog on their network • download the same blog software for free and install it on your own servers • Really flexible tool, can be used to host simple websites as well as blogs (e.g. the BIS corporate website) • Lots of modules and add-ons to add extra functionality are available free (e.g. star ratings, photo galleries etc)
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  20. 6. Slideshare • Slideshare is a hosting service for presentations • You upload your presentation, and it turns into a widget you can embed on a website or blog • People can view and comment on the slides in the context of your website, without having to download them first • You can also track how many people have viewed your presentation
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  22. URL: (personal)
  23. 7. Audioboo (& Twitter) • Audioboo is a (short) podcasting service, which mainly works with Apple iPhones • You use an iPhone app to turn the iPhone into a voice recorder, take a picture of the scene with the camera, and plot your location on a map. This is uploaded to the Audioboo service, and your podcast is published online • You can embed the podcast on a website, and/or post a link to it via Twitter - something which BIS Minister Lord Drayson has done when out on visits
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  25. The Magnificent Seven: • iGoogle (& specialist searches) • Delicious • Ning • Uservoice • Wordpress • Slideshare • Audioboo (and Twitter)
  26. Personal: Twitter: @lesteph