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What will the web (and Google) look like 5 to 10 years from now?


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A brief presentation about what will the future of the web - and in particular of Google - look like...

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What will the web (and Google) look like 5 to 10 years from now?

  1. 1. Leslie Petrequin What will the web (and Google) look like? …5 to 10 years from now
  2. 2. Strongest trends to be aware of …. Going mobile Going in the cloud Change the web into a more social place Make the search faster Search by different modes Get alsos new medias in the search results Get personalized results Get automated translation Make the search more intelligent Search among real-time information Experience augmented reality
  3. 3. Going Mobile Gartner research: more people will access the web via a mobile device than via a computer as early as 2013 … which is right around the corner « you should definitely look at Apple as a mobile device company » [Apple Tim Cook said (march 2010) during the Goldman Sachs Tech conerence] « a mobile first strategy » : the best engineers on mobile and new products through GoogleApps, they ’ll be on mobile first [Eric Shmidtt, at the mobile web congress in Barcelona DIFFICULTIES overlapp… battle on multiple fronts .. and geolocalisation
  4. 4. Going in the cloud you'll be able to upload and access your files from any computer -- all you need is an Internet connection GoogleDocs, GMAIL or Picasa for example allow users to store their data online you can store, organize, and collaborate on files more easily
  5. 5. Change the whole web into a more social place Every killer app on the web has succeeded because it’s about connecting people to one another (through IM, their photos, blog through their words..) users put data into places, and want to be able to use that data in more places across the web and share with friends -> users having control over how they use their information -> use their relationship from anywhere
  6. 6. Make the search faster Hardware more performant - there will be broadband well above 100MB in performance - computers will be capable of far more by that time than they are today. Smarter and more efficient search-engines you’ll get the exact right information in real-time as the search-engines will no longer answer what you typed but what they think you meant
  7. 7. Search by different modes Sms, picture, short video …. A real-word query can be a document, a spreadsheet, a list of words, an image, a sound, a short video, a location and it's really difficult to provide relevant results without targeting and personalization [Eric Schmidt for The Wall Stree Journal, August 2010] DIFFICULTIES To be able to process all the different inputs for the search, search engine will have to “learn to know you” … hence the eternal debate about privacy
  8. 8. Get also new medias in the search results The media of the results matters Google Universal Search is a step in that direction: images, videos, news, books, and maps/local information in the main search results content will move towards more video. Tv shows and video in general, will be searchable content will include real-time information … from Facebook, Twitter, etc.
  9. 9. Get personalized results As Google knows "roughly who you are, roughly what you care about, roughly who your friends are", it could suggest interesting things [Eric Schmidt for The Wall Stree Journal, August 2010] A real-word query can be a document, a spreadsheet, a list of words, an image, a sound, a short video, a location the goal [of search personalization] is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?' Since location is relevant to a lot of searches, incorporating user location and context will be pivotal in increasing the relevance and ease of search DIFFICULTIES The privacy issues … to be able to give personalized results, Google will have to know pretty much everything about you
  10. 10. Get automated translation …unlock the power of web search for anyone speaking any language There’s enough data on the web to allow Google to automaticaly translate from one language to the other The basic concept: if the answer exists online anywhere in any language, we’ll go get it for you, translate it and bring it back in your native tongue NOTE As of 2007, the US is still the major market in the Web. In 10 years time, things might be very different. Other countries with big populations will also grow (China, India …) => The Search industry will have to adapt
  11. 11. Make the search more intelligent ... In the road to the semantic web …to create the meta data describing data, which will enable computers to process the meaning of things [10 Future Web Trends, by Richard MacManus] People are asking far more complicated questions now and they ’re demanding far more nuanced answers, simply because they know they ’re out there. [John Battelle on the “Future of Search”] As you go from the search box, you really want to go from syntax to semantics, from what you typed to what you meant. And that's basically the role of [Artificial Intelligence]. I think we will be the world leader in that for a long time. [Eric Schmidt for The Wall Stree Journal, August 2010]
  12. 12. Search among real-time information GOOD EXAMPLES FROM GOOGLE Real time information is just as valuable as all the other information, Google realtime is a feature in which search results also sometimes include real- it has to be included in the search time information from sources like Twitter, Yahoo! Answers, blogs, and news websites results. Google Instant is a new search enhancement that shows results as you type DIFFICULTY It's because of this fundamental shift towards user- generated information that people will listen more to other people than to traditional sources. Learning how to RANK that "is the great challenge of the age." [Eric Schmidt at the Gartner Symposium, 2009]
  13. 13. Experience augmented reality information from the web will not be attained by typing keywords into a search box in the future … rather, it will appear to us in an ambient way, on a range of devices DEFINITION Augmented reality is a term for the real world mixed with virtual computer- generated imagery, which creates a mixed reality [The Future of Search: What to Expect in 2010 and Beyond, by Kaila Krayewski] A GOOD EXAMPLE Take a picture of a book, a business card, a store …around you Google gives you information about it
  14. 14. Bibliography … VIDEOS Competitors to Google?, UCLA Extension Google & Competitors (BBC), by BBC News Video Interview with Facebook’s chief technology officer, on GigaOM Google Goggles, by Google Gartner Symposium/ITxpo Orlando 2009 with Eric Schmidt ARTICLES Google's Marissa Mayer on The Future of Search, by Nitin Karandikar 10 Future Web Trends, by Richard MacManus Google's Eric Schmidt on What the Web Will Look Like in 5 Years, By Marshall Kirkpatrick John Battelle On The Future Of Search, by Gord Hotchkiss The Future of Search: What to Expect in 2010 and Beyond, by Kaila Krayewski White Papers: Search Engine Results: 2010, by Enquiro Google and the Search for the Future (August, 2010), in the Wall Stree Journal Eric Schmidt On the Future of Search (August, 2010), on Google’s blogspot
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  16. 16. Thank you for your time !