Leslie Bradshaw // Online News Association // 9.13.08


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In September 2008, I spent the morning training and learning from about 40 journalists at the Online News Association's annual conference. Topic du jour? How to use Twitter to live blog (as a journalist/reporter). At times, I fancy myself as both and have had a few great successes (WHCD, ISEF, et al.) Check it out and enjoy!

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Leslie Bradshaw // Online News Association // 9.13.08

  1. 1. Using to Liveblog Online News Association Workshop Leslie A. Bradshaw September 13, 2008
  2. 2. O hai :) Welcome 2 my session. I will provide links & resources @ the end. Feel free to tweet anything during this presentation. Let's go!
  3. 3. Overview <ul><li>Why are we here? </li></ul><ul><li>It is inherently in us to use Twitter </li></ul><ul><li>9 tips for liveblogging via Twitter </li></ul><ul><li>C-Study from C-SPAN work </li></ul><ul><li>Discussion, action & resource wrap-up </li></ul>
  4. 4. The Challenge <ul><li>Bloggers are everywhere you are… and they are “watching” </li></ul>When you are on the move, connectivity can be tough Online audiences have an insatiable appetite for media, do you?
  5. 5. The Solution: Mindset More acceptable/opportunities to cover the moments-in-between You still have more access, sources Adopt or be left behind
  6. 6. The Solution: Technology iPhone: TwitterFON, Twinkle, Twitterrific (more at end) Blackberry: Twitterberry or browser Cellphone: SMS, MMS, Utterz/Audio
  7. 7. The Solution: Understanding Whence it Came et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example”
  8. 8. Liveblogging: An Evolving [and Perhaps Dying] Art
  9. 9. Liveblogging: The Next Generation
  10. 10. Widely Used Twitter Terms <ul><li>Tweet: The result of posting to Twitter </li></ul><ul><li>@ Message: A response or a message to a specific handle. When used at the beginning, it can be found under the replies tab (a sort of public “inbox”) </li></ul><ul><li>DM: Direct Message, can send only to those following you (goes into your private Direct Message “inbox”) </li></ul><ul><li>Hashtag: The # sign is used to denote a major topic (like tagging/categorizing on a blog) </li></ul>
  11. 11. Conventional Twitter Slang <ul><li>Twitterverse: Akin to the Blogosphere, but for Twitter </li></ul><ul><li>Tweeps: Your friends or “peeps” on Twitter </li></ul><ul><li>Tweeple: People that occupy the Twitterverse </li></ul><ul><li>OH or Overheard : Use at the beginning of a sentence to denote that you heard something interesting but can’t or don’t want to attribute the source. To have it aggregate on this site http:// overheard.it , spell it all the way out </li></ul>
  12. 12. Tip #1: Make it a Conversation
  13. 13. Tip #2: Offer an Unique Perspective
  14. 14. Tip #3: Know Thy Neighbor
  15. 15. Tip #4: Know Thy Self <ul><li>Account-based statistics for @leslieann44 www.TweetStats.com </li></ul>
  16. 16. Tip #5: Use Tools <ul><li>Twist Trend Tool: www.twist.flaptor.com </li></ul><ul><li>Compare 10 (or more) search terms </li></ul><ul><li>Good for brand and personal names </li></ul><ul><li>Difficult for concepts </li></ul>
  17. 17. Tip #6: Multi-Media, Integration, Syndication <ul><li>Utterz (audio; photo and video, too) www.utterz.com </li></ul><ul><li>twitpic (photos) www.twitpic.com </li></ul><ul><li>Brightkite (social geo-locator) www.brightkite.com </li></ul><ul><li>Link to your Blog and accounts on Delicious, Facebook, et al . </li></ul>
  18. 18. Tip #7: Use and Understand Hashtags <ul><li>See what others are using </li></ul><ul><li>Ask around </li></ul><ul><li>Be prepared to start your own movement </li></ul>
  19. 19. Tip #8: Help Your Organization, Get that Account! <ul><li>The domain name gold rush has a new frontier: Vanity URLs </li></ul><ul><li>Better scoop them up before someone else does </li></ul>
  20. 20. Tip #9: Cover Your Personal Brand, Too
  21. 21. C-Study: Balance, Utility and Personal Touch <ul><li>Follows only NYT accounts </li></ul><ul><li>Imbalanced ratio of follower/following </li></ul><ul><li>Push-only with RSS feeds </li></ul><ul><li>852 followers in 3 weeks </li></ul><ul><li>No RSS feeds; human voice </li></ul><ul><li>Give and take with @ messages and DMs </li></ul>
  22. 22. C-Study: The Two-Way Street that Built a Bridge
  23. 23. C-Study: Reading Tweets On-Air + Outreach <ul><li>Users loved the project, recorded it and shared with their networks </li></ul><ul><li>C-SPAN will follow up with video for them as well </li></ul><ul><li>Gave Twitter users the “heads up” they would be featured </li></ul><ul><li>Used Twitter as a live-reaction tool post-convention speeches </li></ul>
  24. 24. <ul><li>Mobile Applications </li></ul><ul><li>Download Twitterberry: http://orangatame.com/ota/twitterberry </li></ul><ul><li>Review of iPhone Twitter apps: http://deanjrobinson.com/internet/twitter-iphone-apps-head-to-head </li></ul><ul><li>Utterz: http:// www.utterz.com & connect direct to Twitter http:// www.utterz.com/u/connections </li></ul><ul><li>Tools </li></ul><ul><li>Search Twitter for key terms: http://search.twitter.com </li></ul><ul><li>Track trends: http://www.twist.flaptor.com </li></ul><ul><li>Personal statistics: http://www.tweetstats.com </li></ul><ul><li>How to Go Back in Time </li></ul><ul><li>WHCD (no hashtags, hard to search after the fact): http://search.twitter.com/search?q=leslieann44+white+house+dinner + </li></ul><ul><li>Intel ISEF 2008 (#ISEF08): http://search.twitter.com/search?max_id=919674049&page=3&q=leslieann44+isef08 </li></ul><ul><li>McCain/Palin speech in Fairfax, VA (#McCain #Palin #Fairfax): http://search.twitter.com/search?q=leslieann44+%23palin </li></ul>Additional Resources
  25. 25. “C” is for Contact and Cupcake <ul><ul><li>Leslie A. Bradshaw </li></ul></ul><ul><ul><li>Blog: www.lesliebradshaw.com </li></ul></ul><ul><ul><li>Twitter: www.twitter.com/leslieann44 </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>NMS (Communications Manager): www.newmediastrategies.net </li></ul></ul><ul><ul><li>JESS3 (President): www.JESS3.com </li></ul></ul>