From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online<br />Lesli...
Chronology and Terminology<br />?<br />anonymity<br />transparency<br />authenticity<br />intimacy<br />Facebook overtakes...
Anonymity<br />Anonymity // 1595–1605 <br />&lt; L anōnymus &lt; Gk annymos, equiv. to an- an- 1 + -ōnym(a) (var. of ónyma...
Transparency<br />Transparency // 1375–1425<br />late ME &lt; ML trānspārent- (s. of trānspārēns) showing through (prp. of...
Authenticity<br />Authenticity // 1300–1350<br />&lt; LL authenticus &lt; Gk authentikós original, primary, at first hand,...
 multi-email (e.g., work / university)
  self-identification
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From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online

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These are a few slides that I developed over the summer of 2009 that map out the way we have and (potentially) will engage as human beings, with one another and with brands, concepts, issues and politicians, online.

These thoughts have been made possible by inspiration from my work at New Media Strategies and JESS3, thanks to my discussion on these topics at Transparency Camp in DC (Feb / Mar '09), through my personal journey from online IP enforcer at Arent Fox, to my own digital presence as /LeslieBradshaw and via many conversations and campaigns with co-workers, chief among them, Bill Beutler.

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From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online

  1. 1. From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online<br />Leslie Bradshaw // @LeslieBradshaw<br />Director of Engagement // New Media Strategies<br />August 14, 2009<br />Contact Info<br />T - FB - LI: /LeslieBradshaw<br />B: www.lesliebradshaw.com<br />E: leslieb@alumni.uchicago.edu<br />
  2. 2. Chronology and Terminology<br />?<br />anonymity<br />transparency<br />authenticity<br />intimacy<br />Facebook overtakes MySpace in unique monthly visitors<br />Twitter is #3 most-visited social network<br />2010<br />1996<br />1999<br />2001<br />2004<br />2005<br />2006<br />2008<br />2009<br />184 million blogs counted worldwide<br />Blogging rises in popularity<br />Wikipedia is most popular reference site online<br />First online bookmark launched: iList<br />YouTube expands rapidly, acquired by Google<br />The first hosted blog tools launched<br />Social Bookmarking takes off<br />Developed by: @LeslieBradshaw<br />
  3. 3. Anonymity<br />Anonymity // 1595–1605 <br />&lt; L anōnymus &lt; Gk annymos, equiv. to an- an- 1 + -ōnym(a) (var. of ónyma) -onym (earlier (a)n- with vowel lengthening; cf. anopheles ) + -os adj. suffix; see -ous <br />Think chat rooms, hater comments and CEO of Whole Foods<br />Developed by: @LeslieBradshaw<br />
  4. 4. Transparency<br />Transparency // 1375–1425<br />late ME &lt; ML trānspārent- (s. of trānspārēns) showing through (prp. of trānspārēre), equiv. to L trāns- trans- + pārent-(s. of pārēns), prp. of pārēre to appear; see apparent <br />This has become du jour, but is it always realistic? Should it be?<br />#RightOn Developed by: @LeslieBradshaw<br />
  5. 5. Authenticity<br />Authenticity // 1300–1350<br />&lt; LL authenticus &lt; Gk authentikós original, primary, at first hand, equiv. to authént(ēs) one who does things himself (aut-aut- + -hentēs doer) + -ikos -ic; r. ME autentik (&lt; AF) &lt; Mlautenticus<br />Triangulation through:<br /><ul><li> multi-platform participation
  6. 6. multi-email (e.g., work / university)
  7. 7. self-identification
  8. 8. friend / collegial / familial networks</li></ul>Developed by: @LeslieBradshaw<br />
  9. 9. Intimacy<br />Intimacy // 1530–1540<br /> &lt; LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1 <br />In-to-me-see; <br />evokes closeness, vulnerability, feeling, minutiae, being there<br />Developed by: @LeslieBradshaw<br />
  10. 10. Q: The Future? A: Translucency<br />Translucency // 1590–1600<br />&lt; L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent <br />2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”<br />Developed by: @LeslieBradshaw<br />

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