SEO…and all things related   Algonquin College | November 15, 2012   G e t   R a n k i n g s   |   G e t   C l i c k s    ...
About WebFuel•   Search & Digital Marketing Agency•   Full Service SEO•   Clients are those that are Serious about Search•...
SEO                                   Optimization of all digital assets   •     Strategy Development                     ...
What is Organic Search?Organic Search is the listings (or links) that appearon a Search Engine Results Page (SERP) without...
The SERP ChallengeWhich search results are natural / paid?    1. Search for a local service using a non-branded       keyw...
Bing vs Google ChallengeWhich Search Engine has the best organic results?    1.   Work with a partner    2.   One search q...
Keyword ChallengeWhich keyword phrase converted?    1.   Use Google (Google.ca)    2.   Search scenario (service or produc...
Did You Know•   65.99% of searches in Canada are on Google•   51.9 billion searches took place in Canada during 2011•   51...
Recommended Reading  G e t   R a n k i n g s   |   G e t   C l i c k s    | G e t C o n v e r s i o n s                   ...
WebFuel is a                   Full-Service AgencyPresenter: Les Faber             e: info@webfuel.ca | p: 613-692-1030   ...
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WebFuel SEO Presentation Algonquin College Nov 15, 2012

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WebFuel SEO Presentation Algonquin College Nov 15, 2012

  1. 1. SEO…and all things related Algonquin College | November 15, 2012 G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  2. 2. About WebFuel• Search & Digital Marketing Agency• Full Service SEO• Clients are those that are Serious about Search• Work with all types of brands & industries• Specialize in getting clients found in a CDN search• Google credentials• Founded in 2004 G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  3. 3. SEO Optimization of all digital assets • Strategy Development • Local SEO • SEO Audit • Canadian SEO • Competitor Analysis • Global SEO • Keyword Research • Enterprise SEO • Link Building • French SEO • SEO Copywriting • Negative SEO • SEO Site Optimization • Social SEO • Meta Data • Video SEOAdvanced SEO includes addressing Search Engine penalties and reconsideration requests. G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  4. 4. What is Organic Search?Organic Search is the listings (or links) that appearon a Search Engine Results Page (SERP) withoutpaying to be displayed.This is determined by relevance to the search terms.Also known as Natural Search. G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  5. 5. The SERP ChallengeWhich search results are natural / paid? 1. Search for a local service using a non-branded keyword phrase via Google 2. Organic side? 3. Paid section? 4. Who gets more clicks? Organic or Paid? 5. Why? Note: Search Results = Organic (+ Paid) G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  6. 6. Bing vs Google ChallengeWhich Search Engine has the best organic results? 1. Work with a partner 2. One search query (with a location keyword) 3. Do your own search 4. Compare & evaluate the Search Engine results 5. Share with the group G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  7. 7. Keyword ChallengeWhich keyword phrase converted? 1. Use Google (Google.ca) 2. Search scenario (service or product search) 3. Do your own search 4. Keyword comparison 5. Report on business you choose. Why? G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  8. 8. Did You Know• 65.99% of searches in Canada are on Google• 51.9 billion searches took place in Canada during 2011• 51.2% of Canadian smart phone users access search• .CA is 25 years old• Canadians search using Google.ca - and Google.com• Canadians search in English but also in French• Canadians can register a CA. with French characters (Jan 13, 2013) G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  9. 9. Recommended Reading G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2
  10. 10. WebFuel is a Full-Service AgencyPresenter: Les Faber e: info@webfuel.ca | p: 613-692-1030 | w: WebFuel.ca| G e t R a n k i n g s | G e t C l i c k s | G e t C o n v e r s i o n s N o v e m b e r 1 5 , 2 0 1 2

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