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Gd Market Media Kit2010v2

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Gd Market Media Kit2010v2

  1. 1. EVENT OPPORTUNITIES 2010 market media kit
  2. 2. GARDEN DESIGN is the future of the home: a new era in which the boundary between indoors and outdoors is erased, and nature is an integral part of sophisticated design. Every issue is a meeting place for a new generation of professionals and enthusiasts from all over the world who have an intimate connection to the natural environment and a distinctive sense of style. GARDEN DESIGN looks at the home not as a mere showcase for material things, but as an ever-changing expression of the people who live in it. |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| S N A PS H OT RATEBASE...................................................................... 250,000 FREQUENCY.. ................................................................. 7X/YEAR ESTABLISHED.. ..................................................................... 1994 SUBSCRIBERS....................................................................... 94% AUDIENCE GARDEN DESIGN GARDENDESIGN.COM MALE/FEMALE.. ................................ 36%/64%. 39%/61% MEDIAN.AGE.. ........................................ 51. 48 MEDIAN.HHI. .................................... $143,455. . $139,106 HOME.OWNERS..................................... 98%. 98% MEDIAN.NET.WORTH. ........................ $732,815. . $629,168 Source: MMR 2009, HOH $100,000+
  3. 3. READER PROFILE GARDEN DESIGN delivers a highly affluent, influential and sophisticated audience in-book and online. GARDEN DESIGN GARDENDESIGN.COM MALE/FEMALE.................................................. 36%./.64%. 39%./.61% AGE 18-49...................................................................46%. 44% 25-54...................................................................64%. 60% MEDIAN.AGE........................................................... 51. 48 EDUCATION COLLEGE.GRADUATE+.............................................49%. 51% POSTGRADUATE.DEGREE.........................................16%. 18% STATUS HOME.OWNERS......................................................98%. 98% MARRIED...............................................................92%. 93% ANY.KIDS..............................................................39%. 32% EMPLOYMENT PROFESSIONAL/MANAGERIAL..................................41%. 44% ANY.CHIEF.OFFICERS.. .............................................21%. 24% PERSONAL INCOME $100,000+............................................................23%. 24% MEDIAN. ............................................................ $64,817. . $76,137 HOUSEHOLD INCOME $150,000+............................................................44%. 41% $200,000+............................................................21%. 19% MEDIAN. ........................................................... $143,455. . $139,106 TOTAL ASSET VALUE (INC. PRIN RES) $1,000,000+.........................................................36%. 30% MEDIAN. ........................................................... $732,815. . $629,168 HOME VALUE $500,000+............................................................31%. 22% MEDIAN. ........................................................... $395,395. . $383,766 Source: MMR 2009, HOH $100,000+
  4. 4. 2010 MARKET EDITORIAL CALENDAR In addition to our regular Market section, the Garden Design Market also offers themed advertising sections, featuring the best products and services for design enthusiasts, garden lovers, and those inspired by the outdoors. JANUARY/FEBRUARY JULY/AUGUST INTERNATIONAL GARDENS OUTDOOR DINING & ENTERTAINING The world’s most lush hotel gardens * Tuscan style at its most New work by designers we’ve discovered * An unforgettable garden glamorous * A serene sculpture garden in Brazil party at Hortulus Farm in historic Pennsylvania * A behind-the-scenes AD.CLOSE......................................... 11/20/2009 look at Summer Stunner, a hideaway garden in upstate New York MATERIALS.DUE. ............................... 11/30/2009 . AD.CLOSE......................................... 04/21/2010 ON.SALE.. ......................................... 01/19/2010 MATERIALS.DUE. ............................... 04/23/2010 . ON.SALE.. ......................................... 06/15/2010 MARCH HOLLYWOOD GLAMOUR SEPTEMBER/OCTOBER A gorgeous Pamela Burton design for Ted Danson and Mary AWARD WINNERS Steenbergen’s garden * John Goldstein, designer to the stars— Our highly anticipated American Society of Landscape Architects his gardens for Kyle McLaughlin and Bryan Cranston (ASLA) joint issue features the best in residential design PLUS: AD.CLOSE......................................... 01/04/2010 Secret courtyards of Alys Beach * Autumn in Pennsylvania MATERIALS.DUE. ............................... 01/06/2010 . MARKET SPECIAL SECTIONS ON.SALE.. ......................................... 02/23/2010 DESIGN SHOWCASE: The best and newest products for landscape and exterior design APRIL GIFT GUIDE: Inspired gifts for holiday giving and entertaining TOP DESIGNERS AD.CLOSE......................................... 07/09/2010 Oehme, van Sweden, Mark Rios, Vladamir Sitta, and Kathryn Gustafson * New work by heavyweight designers in an expanded, MATERIALS.DUE. ............................... 07/13/2010 . save-it-forever issue ON.SALE.. ......................................... 08/31/2010 AD.CLOSE......................................... 02/05/2010 MATERIALS.DUE. ............................... 02/09/2010 . NOVEMBER/DECEMBER GARDEN HOLIDAY ON.SALE.. ......................................... 03/30/2010 Garden Design celebrates this holiday season with holiday floral design, the second in its series PLUS: Small-space town gardens * MAY/JUNE A snowbird’s paradise at the Tropical Palm Beach Garden off the CLASSIC BEAUTY coast of Florida A classic New York estate garden by James Doyle * A stylishly southern Charleston garden * Lincoln Park outdoor living— MARKET SPECIAL SECTIONS a design by Doug Hoerr DESIGN SHOWCASE: The best and newest products for AD.CLOSE......................................... 03/05/2010 landscape and exterior design GIFT GUIDE: Inspired gifts for holiday giving and entertaining MATERIALS.DUE. ............................... 03/09/2010 . ON.SALE.. ......................................... 04/27/2010 AD.CLOSE......................................... 09/02/2010 MATERIALS.DUE. ............................... 09/07/2010 . Garden Design reserves the right to make any changes and additions. The editorial calendar is ON.SALE.. ......................................... 10/26/2010 updated as needed.
  5. 5. MARKET ADVERTISING OPPORTUNITIES Market Advertising Partners have access to Garden Design’s highly affluent readers who are engaged with the magazine and view their homes—inside and out—as a creative expression of self. Garden Design will custom-build your ad using our stylishly formatted ¼- and ⅛-page layouts. MARKET 2010 RATES greenmarket FOUR-COLOR 1X 3X 4X 7X ¼.PAGE. ......................... . . . .style. . .$3,720.NET. . High . . . . . . $3,650.NET. $3,575.NET. $3,425.NET Low maintenance. ⅛.PAGE.......................... . . . .in . . . . . . .$2,440.NET. Crafted . advanced cellular vinyl, $2,375.NET. $2,340.NET. $2,245.NET an attractive wood alternative our pergolas are offered in many styles and sizes. Call for a free Selections catalog. Or, see more than 300 outdoor MARKET 2010 SCHEDULE products on the web. 800-343-6948 walpolewoodworkers.com/pergola ISSUE SPACE CLOSING MATERIALS CLOSING ON-SALE JANUARY/FEBRUARY......... . . . . . . . . . . . . . . . . . . . . . . . . . . 11/20/09. 12/3/09. 1/19/10 MARCH.. ......................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/4/10. 1/8/10. 2/23/10 APRIL............................. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2/5/10. 2/12/10. 3/30/10 Moss Acres MAY/JUNE. ..................... . . . . . . . . . . . . . . . . . . . . . . . . . . . 3/5/10. . The tranquil beauty of Moss…now a 3/12/10. 4/27/10 reality in your garden. We ship four Garden Fountains and Accents. JULY/AUGUST.................. . . . . . . . . . . . . . . . . . . . . . . . . . . 4/21/10. Core Designs by4/27/10. varieties of live moss. Moss has fast Appleseed. 6/15/10 become an increasingly–desirable SEPTEMBER/OCTOBER. ..... . . . . . . . . . . . . . . . . . . . . . . . . . . . 7/9/10. . and low–maintenance alternative to grass lawns and conventional shade 7/16/10. 8/31/10 Creating garden art, sculpture, fountains, Bas reliefs, architectural & sculptural wall panels, artisan lighting with Green Technology for your Garden paradise. gardening. With Moss Acres, growing NOVEMBER/DECEMBER. .... . . . . . . . . . . . . . . . . . . . . . . . . . . . 9/2/10. . 9/10/10. 10/26/10 Please be sure to check out our new Bel Air series of classic and modern moss has never been easier! pottery cast using the most detailed, green molding processes available. 866-GET-MOSS Made in the USA. www.mossacres.com 310-419-7660 www.coredesignsbyappleseed.com MARKET SPECS A Career in High style. Landscape Design Low maintenance. • Love gardens Crafted in the outdoors? and enjoy advanced cellular vinyl, • Want to be more creative at work? an attractive wood alternative our • Garden Design School can open the pergolas are offered in many styles door to a rewardingsizes. career. a free Selections and new Call for • Achieve your catalog. Or, see more than 300 outdoor goals in our nine-month, 1/8 HORIZONTAL AD EXAMPLE intensive, part-time program taught by products on the web. Award Winning 800-343-6948designers. British garden Image.Size:.1.½”.W.x.1.⅞”.H. • Open House May 5th in walpolewoodworkers.com/pergola Massachusetts. Register now! Headline:.2-5.words. 513-867-0437 www.gardendesignschool.com Product.Description:.25-50.words,. plus.phone.number.and.url Moss Acres See Aguafina’s New Online Catalog! beauty of Moss…now a The tranquil • Japanese Lanterns in your garden. We ship four reality Garden Fountains and Accents. Allison Armour • Fountains varieties of live moss. Moss has fast become an increasingly–desirable Core Designs by Appleseed. Water features, garden sculptures, and fountains designed by award winning designer Allison Armour. All pieces are individually made to order using 1/4 VERTICAL AD EXAMPLE • Artifacts • Sculptures and low–maintenance alternative to Creating garden art, sculpture, fountains, Bas reliefs, architectural & contemporary materials such as stainless steel and acrylic. Allison’s fountains • Soaking Stonesgrass lawns and conventional shade wall panels, artisan lighting with Green Technology for your Garden p have been installed around the world in private homes, restaurants, hotels, and Image.Size:.3.¼”.W.x.2.¾”H. gardening. With Moss Acres, growing • Reclaimed Pavers Please be sure to check out our new Bel Air series of classic and mo corporate headquarters. Allison Armour US 805-450-6422. Prices from $7,000. moss has never been easier! • Stone Furniture pottery cast using the most detailed, green molding processes avai 805-450-6422 Headline:.2-7.words. Sizes from small to enormous! 866-GET-MOSS Made in the USA. Custom commissions accepted. www.mossacres.com www.allisonarmour.us 310-419-7660 allison@allisonarmour.us Product.Description:.45-75.words,. 888-738-0599 www.coredesignsbyappleseed.com www.aguafina.com plus.phone.number.and.url t o a d v e r t i s e c a l l 4 0 7. 5 7 1 . 4 5 4 1 A Career in PLEASE SEND MATERIALS TO: Landscape Design • Love gardens and enjoy the Courtney.Janka,.Production.Manager...|...407.571.4798....|....courtney.janka@bonniercorp.com. GreenMarket5pGRD0610.indd 79 3/25/10 4:28 PM • Want to be more creative • Garden Design School can door to a rewarding new car • Achieve your goals in our intensive, part-time program Award Winning British garde • Open House May 5th in Massachusetts. Register no CONTACT: LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|....laurie.sanders@bonniercorp.com 513-867-0437 www.gardendesignschool.
  6. 6. ONLINE OPPORTUNITIES HOMEPAGE PROMOTION Get premium homepage exposure for your contest with a similar look and feel to editorial. H O M E PA G E There are also many custom advertising opportunities MEDIUM available. Please contact us for more information. RECTANGLE 300 x 250 C H A N N E L L A N D I N G PA G E S LEADERBOARD 728 x 90 GardenDesign.com channels include: PLANTS MEDIUM PRODUCTS RECTANGLE 300 x 250 ARTICLES PHOTOS + CONTESTS, LIVING GREEN, AND BLOGS SPONSORED 728 x 90 eNEWSLETTER CUSTOM EMAIL ADVERTISING OPPORTUNITIES SPONSORED 300 x 250 Garden Design can also create a dedicated custom email with 100% SOV, targeting our marketing database of 43,000+ opt-in subscribers. Please SPONSORED contact us for more info. SPOTLIGHT This listing can be used to promote products, services, and promotional offers.
  7. 7. ONLINE OPPORTUNITIES ONLINE SPECS |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| WEBSITE DIGITAL REQUIREMENTS AD DIMENSIONS FILE SIZE FILE TYPE LEADERBOARD ...............................................................................728 x 90 pixels 40 kb max Gif, Jpg, Swf: (include Fla file) MEDIUM RECTANGLE ................................................................ 300 x 250 pixels 40 kb max Gif, Jpg, Swf: (include Fla file) ENEWSLETTER BANNER ............................................................ 160 x 600 pixels 40 kb max Gif, Jpg, Swf: (include Fla file) SPOTLIGHT LISTING.....................................................................100 x 100 pixels 40 kb max Gif, Jpg, Swf: (include Fla file) NOTE: Electronic materials required. Interactive Advertising Bureau standards and guidelines apply. |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| TERMS & CONDITIONS 1. In consideration of publication, Advertiser and its Agency agree to 7. Publisher is not liable for delays in delivery and/or non-delivery indemnify and hold Publisher harmless against any expense or loss in the event of an Act of God, action by any governmental or by reason of any claims arising out of publication. quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, 2. All contents of advertisements are subject to Publisher’s approval. transportation interruption of any kind, work slow-down, or any Publisher reserves the right to reject or cancel any advertisement, condition beyond the control of Publisher affecting production or insertion order, space reservation or position commitment at any delivery in any manner. time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to publish an ad or for errors in key number or 8. Publisher has the right to hold Advertiser and its Agency jointly advertisers index. and severally liable for monies due and payable to Publisher for advertising ordered and published. Should collection efforts become 3. Conditions, other than rates, are subject to change by Publisher necessary, Advertiser and its Agency agree to pay all attorney without notice. Rates are subject to change upon notice from the fees incurred in connection with collection of advertising that was Publisher. Cancellation of any space reservation by the Advertiser or published. its Agency for any reason other that a change in rates will result in 9. All advertisements are accepted and published by the Publisher an adjustment of the rate (shortage) based on past and subsequent on the representation that the Advertiser and/or Advertising Agency insertions to reflect actual space used at the earned frequency or are properly authorized to publish the entire contents and subject volume rate. matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, 4. Cancellation or changes in orders may not be made by the the order or request for the publication thereof shall be deemed to be Advertiser or its Agency after closing date. Advertisements not a representation by the Advertiser and/or Advertising Agency that received by closing date will not be entitled to approval or revision by they have obtained written consent of the use in the advertisement Advertiser or its Agency. of the name, picture and or testimonials of anly living person which is contained therein. It is understood that the Advertiser and/or 5. Positioning of Advertisements is at the discretion of the Publisher Advertising Agency will indemnify and save the Publisher harmless except where request for a specific position is acknowledged, in from and against any loss, expense or other liability resulting from writing, by the Publisher. any claims or suits for libel, violation, or rights or privacy, plagiarism, copyright infringement and any other claims or suits that may arise 6. No conditions other than those set forth on this rate card shall be out of the publication of such advertisement. binding on the Publisher unless specifically agreed to in writing by the Publisher. 10. All ads run on a prepay basis until credit is approved. CONTACT: LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|....laurie.sanders@bonniercorp.com

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