Hood Home Designs
Created by: Alesa D Biddles
Martin J. Glover
Alesa D. Biddles
Reality/Comedy Series Registered ® 2009 Flystyle Productions, Inc.
60 min, weekly, close ended x 12 episodes Registered WGAW 1386148
GHETTO FABULOUS MAKEOVER SHOW
Hood Home Designs
LOGLINE: GHETTO FABULOUS MAKEOVER brings
to you the challenging lifestyle of a lucky
contestant who lives in the ghetto, chosen to
get their home, office, or themselves,
transformed from Ghetto to Fabulous.
FORMAT: 60 Minute reality; weekly; closed ended.
CAST: The Host – a single person who
loves to keep it real, and have an
outgoing personality with lots of
energy to keep the viewers hyped
and tuned into the show.
The GFM Crew – a group of
expert designers from the building and
construction, fashion, and beauty industries,
who specialize in home, office, and people
THE CONTESTANT – people who
are on a very low income budget, but wants
live and look large.
TONE: Straight from the Hood Reality Comedy.
After SETTING: On Location
A lucky contestant will come together with a celebrity in their
state, to design, build, and makeover whatever challenge they
have to overcome, whether it’s their home, office, or themselves,
and will be assisted by the professional “Ghetto Fabulous
Makeover” crew. Throughout the entire makeover process, the
contestant will be faced with decision making, budgeting, and
selection criteria, all to discover that with time, research, and
effort, they can “Look and Live Fabulous, by Shopping for
Bargains and Deals, all on a Low Income Budget.”
The GFM crew will travel to urban cities, low income neighborhoods, and to the heart of ghetto communities throughout the
country, searching for ethnic backgrounds and cultures, requesting a makeover to get the look of today’s most popular stars.
It all starts when the GFM crew arrives in one the most popular cities in America such as: Los Angeles, San Francisco, Seattle,
Chicago, Atlanta, Washington DC, Houston, Littlerock, New York, etc., by way of the Ghetto Fabulous Makeover Ride, with the
GFM crew aboard. The GFM crew will view videos and CD’s on a monitor received from local contestants via website or by mail,
requesting the need for a makeover. The GFM crew along with the audience help, will select the best contestant and notify them of
winning the makeover by a surprise visit from the GFM host. The host will interview the contestant about their lifestyle and
feelings throughout the entire makeover process capturing every emotional moment and personal reactions. The GFM crew will
come up with a plan based on the contestant requests and physical appearance of the subject makeover.
From this point on the GFM crew will do what they do best, which is design, create, build, and perform makeovers.
Each week the GFM crew will select a new contestant from a different city and the process will start all over again for a new
episode. Once the contestant is chosen, the GFM crew will set up camp in the heart of their neighborhood and begin the makeover
by utilizing local businesses, and services within that area. There will be surprise visits from celebrities who are from nearby areas
of that city and will give the audience the dish about what it was like for them growing up in that town.
The host and crew members will give a how to demonstration and
lecture to the contestant on whatever type of makeover selected,
then assign a small project to the contestant, family members,
and/or friends, to see how well they can complete the task
together as a team so that this makeover will become a learning
and educational experience for the contestant, family and the
community. This challenge may include a little moving of
furniture, cleaning, painting, caulking, getting on their knees to
do a little flooring, doing hair, or just plain watching and listening
as the crew explain how to complete small projects to keep their
home or themselves fresh, clean and updated in order to uplift
themselves and their neighborhoods.
The contestant may also be assigned to complete a project with a
celebrity guest and the GFM crew will report how well they
After the assignment is completed, the contestant will be sent toto
the GFM holding area until the GFM crew has completed the
entire makeover. The contestant will appear at the end of show
for revealing of the results. The contestant will then team up with
a local real estate agent and receive a report on the current value
and condition of their property, or if it is a beauty makeover the
contestant will meet with a fashion stylist after completion of the
THE GFM CREW
The show will be narrated by a single host throughout the entire
makeover process while interacting with the contestants, and will
serve as a focal point for the show whether it’s a home, office, or
beauty makeover. The host will have a background in design,
fashion, beauty, and style, with a very exotic look and funky
attitude, loves to gossip, and knows all the celebrities business.
The GFM Crew
Also the host will be accompanied by a crew of artistic experts from
the building and design industry. All crew members will have
outgoing personalities with lots of energy, and very funny which
will bring about the comedy segment of the show. They must be
willing to say whatever comes to mind and know how to keep it
Fashion Design Stylist
Has a very exotic look and is fun, says whatever comes to mind.
Doesn't really care about what he or she is wearing, but can mix and
match pieces resulting in a very unique style of their own. When it
comes to home designs, style from whatever theme desired is
Military Retiree – this 62 year old retiree from the military spends the
majority of his time off, shopping for old antique furniture finding himself
unable to move around in his home because of the accumulation of junk. He
wants to move into bigger home as he has run out of space, and cannot adjust
to the thought of getting rid of stuff. So, the retiree is requesting the GFM
crew to give him advice on what to do about moving.
College Graduate – at 24 years of age, Stacey has just graduated from college
and has landed her first job and a new home that she inherited from her
THE SECURITY GUARD grandmother. Stacey has decided to cut expenses by renting two rooms to her
former classmates and come to find out that the roommates are complaining
THE BRIDESMATE that the rooms are just not worth the $600.00 she is charging them for rent.
The roommates are saying the rooms need work and new furniture in order for
them to pay that much rent. Stacey is requesting the GFM crew to make her
rental rooms worth the $600.00 rent.
The Security Guard – this 41-year-old single mother of 2 spends the majority
of her time working extra hours to make ends meet. She always dreamed of
becoming a gospel singer and spends the rest of her time singing in the church
choir leaving no time to take care of herself. She is seeking help from the
THE COLLEGE STUDENT
The Bridesmate to be– at 32 years of age, Stacey’s ghetto cousin from the
hood wants her to be in her wedding. Stacey is very shy and doesn’t like to be
THE FED-X MAN around a crowd of people. Therefore, she is requesting the GFM Team to
coach her throughout the entire wedding by giving her a fabulous look.
TARGET AUDIENCE and DEMOGRAPHICS
As the Ghetto Fabulous Makeover Show will feature
comedy, real life drama, and stories, the GFM crew will
attract a variety of individuals, groups, community
organizers, and decision-making people with a target
audience ranging from young adults to senior citizens
ages 21 – 65. This show will have the most fabulous
crew that the whole world will want to view as it will be
a reality show that most individuals can relate to when it
comes to saving and how to get most for your money for
a fabulous lifestyle.
Specific data will be used in each state focusing on the
demographic trending, which will help determine the
insight into changes, shifts and needs for any given
population. Demographics will be broken up into to
small regions for each state the GFM crew will perform
a makeover. An American community survey will be
conducted for each city which will provide a basic
overview of the population count, ethnic breakdown,
family households, educational attainment, marital
status, employment, and income. These demographic
studies will be researched prior to the GFM crew arrival
into a city. The demographic data will feature tables,
charts, and maps for easy reading and understanding.
The GFM crew will travel and utilize an RV
especially designed for the set of the GFM crew.
This is where the selection of the contestant process
will take place once the crew arrives in the
designated city for the makeover. The Ghetto
Fabulous Makeover RV will also have a space to
utilize for a production office.
The GFM RV will initially start the show on the
west coast and make their way to the Midwest,
South, and finally to the east coast. Target states
with major cities such as: Washington, California,
Nevada, Texas, Illinois, Michigan, Georgia,
Arkansas, Florida, New York, and many more. The
show will also feature and highlight small local
businesses within the communities the makeover is
taking place creating a window for advertisement
and support system from the community by bringing
awareness and business stability in those areas.
International Markets & Internet Promotions
The Ghetto Fabulous Makeover show is suited for domestic branding with versions that can
be viewed worldwide. As the international market continues to search for new realistic
ideas and shows, future seasons containing the same or similar format as the domestic
version can be a major spin-off for most international countries as they can relate to the
concept of how to get more for less as well. The challenges will vary in ways that most
international countries differ in cultural backgrounds and lifestyle. The international GFM
crew will feature real life stories capturing life-changing events.
The GFM crew will reach some of the most popular cities internationally known for its
trendy, urban style, fashion, and living, especially targeting cities such as: London, Paris,
Tokyo, Barcelona, Budapest, Mexico City, Toronto, and many others. others.
The Ghetto Fabulous Makeover website has been reserved as www.ghettofabuloustv.com
which will create a window for internet users to view past and future previews of the show
and to allow the public to send emails and blogs to contestants. Viewers will be able to cast
their votes to select the lucky contestant. There will be information for viewers to read
about the winning contestants, how to submit a video via website, and information about
where to write to the GFM crew.
The website will also feature a site for advertisement and marketing of the GFM trademark
logo featuring promotional items and production ancillary merchandise offered in
connection with the GFM show such as: t-shirts, hats, sweatshirts, pins, buttons, gloves,
glasses, and any other type of clothing or accessories, printed materials, etc. This website
will be a key to social networking for anyone interested in signing up to receive a makeover
or to obtain resources about sponsors and vendors. Sponsors and charity groups will have
the opportunity post a log-in for any of their promotional items and information related to
the show that will attract viewers. There will be pictures and videos of contestants and the
GFM crew for the audience to view.
Building and Supplies Department Stores Real Estate
- Home Depot - Big Lots - Remax
- Lowes - Walmart - Century 21
- Sears - Target - Keller Williams
- Ross Dress for Less - Coldwell Banker
- TJ Max - Prudential NW
Furniture Stores - The Goodwill - Skyline Properties
- Marshalls - Windermere
- Ikea - The Dollar Store
- Ashley Furniture - Fred Meyers Restaurants
- Sleep Country - Sam’s Club
Sam’ - Mc Donalds
- JC Penney Furniture - Costco’s
Costco’ - Burger King
- Direct Buy - Salvation Army - Taco Bell
- Lamps Plus
Airlines - Wells Fargo - State Farm
- Chase - Allstate
- Air Tran - US Bank - Farmers
- Southwest - Bank of America - Geico
- American - Citi Bamk - Nationwide
- Jet Blue - HSBC - Liberty Mutual
- Virgin American - GMAC - AFLAC
- British Airways