The Strategist

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The Strategist: Be the Leader Your Business Needs.

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The Strategist

  1. 1. THE STRATEGIST Thanakrit Lersmethasakul Lersmethasakul@live.com
  2. 2. The most important question every business leader must answer … Does your company matter ?
  3. 3. The view from the balcony How to be more effective leaders and to find ways to make their businesses more successful.
  4. 4. The view from the balcony Most dancers spend all their time on the dance floor, moved by the music, jostled by dancers around them, completely absorbed in the flow.
  5. 5. The view from the balcony But it's not until they extricate themselves from the crowd and move to the balcony above that the larger picture become clear.
  6. 6. The view from the balcony CEO is the leader's position. Balcony is the leader's positioning.
  7. 7. The Strategy Course In business, strategy is a company’s campaign in the marketplace: The domain in … Which it completes => How it completes => What it wants to accomplish => Fundamental journey with … What strategy is How to craft it How to evaluate it
  8. 8. Getting to the reality of your strategy Business Insights (Ability to drive) Strategies (Intellectual understanding) Curious Gap
  9. 9. Leadership and strategy are inseparable Specialists Managers Analyzed data (Sustainable) Competitive AdvantageIdentified strategy Strategist Specified strategy Leaders Leadership Strategy
  10. 10. Leadership and strategy are inseparable “Strategy is not a destination or a solution. It’s not a problem to be solved and settled. It’s journey. It needs continuous, not intermittent, leadership.”
  11. 11. Finally … “No matter how hard you and your people work, no matter how wonderful your culture, no matter how good your products, or how noble your motives, if you don’t get strategy right, everything else you do is at risk.”

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