DANISH    BY TOBIAS       BROADCASTING GOLODNOFF        CORPORATIONUNLOCKINGTHE ARCHIVES
DANISHBROADCASTING CORPORATION
520.000 HOURS!
GUIDING PRINCIPLESUSE IS VALUETRANSPARENT BOXESOPEN SOURCE COLLECTIVEFLEXIBLE RESSOURCES
TRADITIONEL VALUE CHAIN
USE IS VALUE
BONANZA
FACTS   ‣FOCUSED ON USER INTERACTION, PUBLIC VOTING    ON FAVORITE PROGRAMS   ‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A...
LOGO
THE WEBSITE   ‣COMPETITION SCORE   ‣SEE ALL 100 SNIPPETS    AND VOTE   ‣CINEMA MODE FOR    FULLSCREEN VIEWING
RESULTS  ‣MORE THAN 100.000   DANES VOTED  ‣DURING THE FIRST YEAR   BONANZA HAD 200.000   MONTHLY USERS AND 1   MIO. VIDEO...
TODAY  ‣ONE OF DR’S “POWER BRANDS”   3 YEARS DOWN THE LINE WE   HAVE 70.000 MONTLY USERS  ‣WINNER OF FIAT’S PRIZE FOR   BE...
USERS  ‣HOW OLD ARE THE          12 %   11 %   USERS?     BETWEEN 0-19     20-39 YEARS     33 %     40-59 YEARS           ...
USERS  ‣WHY ARE THEY                                            8 %   VISITING?                                        39 ...
USERS  ‣HOW OFTEN DO THE                          8 %   USERS VISIT?                      35 %          23 %     THIS IS M...
COLLABORATION
KNOWLEDGE&TECHNOLOGY COLLECTIVE              CHAOS          CULTURAL HERITAGE            ARCHIVE OPEN               SYSTEM
DANSK KULTURARVDANISH BROADCASTING CORPORATIONTHE DANISH FILM INSTITUTETHE NATIONAL MUSEUMTHE ROYAL LIBRARYTHE DANISH STAT...
NEXT STEPWWW.DANSKKULTURARV.DK
THANK Y0U! TOBIAS GOLODNOFF HEAD OF DRS CULTURAL HERITAGE PROJECT E: TOGO@DR.DK M: 0045 2854 8288
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European cultural forum Oct. 2011 - Presentation By Tobias Golodnoff

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http://www.danskkulturarv.dk/

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European cultural forum Oct. 2011 - Presentation By Tobias Golodnoff

  1. 1. DANISH BY TOBIAS BROADCASTING GOLODNOFF CORPORATIONUNLOCKINGTHE ARCHIVES
  2. 2. DANISHBROADCASTING CORPORATION
  3. 3. 520.000 HOURS!
  4. 4. GUIDING PRINCIPLESUSE IS VALUETRANSPARENT BOXESOPEN SOURCE COLLECTIVEFLEXIBLE RESSOURCES
  5. 5. TRADITIONEL VALUE CHAIN
  6. 6. USE IS VALUE
  7. 7. BONANZA
  8. 8. FACTS ‣FOCUSED ON USER INTERACTION, PUBLIC VOTING ON FAVORITE PROGRAMS ‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A SMALL CLIP AND A DESCRIPTION ‣CONTENT WAS COMMENTED AND DISCUSSED ‣WINNING CONTENT PUBLISHED THE FOLLOWING WEEK
  9. 9. LOGO
  10. 10. THE WEBSITE ‣COMPETITION SCORE ‣SEE ALL 100 SNIPPETS AND VOTE ‣CINEMA MODE FOR FULLSCREEN VIEWING
  11. 11. RESULTS ‣MORE THAN 100.000 DANES VOTED ‣DURING THE FIRST YEAR BONANZA HAD 200.000 MONTHLY USERS AND 1 MIO. VIDEO STREAMS A MONTH
  12. 12. TODAY ‣ONE OF DR’S “POWER BRANDS” 3 YEARS DOWN THE LINE WE HAVE 70.000 MONTLY USERS ‣WINNER OF FIAT’S PRIZE FOR BEST INTERNET PRODUCTION IN 2009
  13. 13. USERS ‣HOW OLD ARE THE 12 % 11 % USERS? BETWEEN 0-19 20-39 YEARS 33 % 40-59 YEARS 44 % 60+
  14. 14. USERS ‣WHY ARE THEY 8 % VISITING? 39 % 18 % FOR EDUCATIONAL USE LOOKING FOR A PARTICULAR PROGRAM/SNIPPET AS ENTERTAINMENT IT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER 35 %
  15. 15. USERS ‣HOW OFTEN DO THE 8 % USERS VISIT? 35 % 23 % THIS IS MY FIRST TIME LESS THAN EVERY 14TH DAY MORE THAN ONCE EVERY 14TH DAY EVERYDAY OR ALMOST EVERY DAY 34 %
  16. 16. COLLABORATION
  17. 17. KNOWLEDGE&TECHNOLOGY COLLECTIVE CHAOS CULTURAL HERITAGE ARCHIVE OPEN SYSTEM
  18. 18. DANSK KULTURARVDANISH BROADCASTING CORPORATIONTHE DANISH FILM INSTITUTETHE NATIONAL MUSEUMTHE ROYAL LIBRARYTHE DANISH STATE ARCHIVESNATIONAL GALLERY OF DENMARKTHE STATE AND UNIVERSITY LIBRARYTHE HERITAGE AGENCY OF DENMARK
  19. 19. NEXT STEPWWW.DANSKKULTURARV.DK
  20. 20. THANK Y0U! TOBIAS GOLODNOFF HEAD OF DRS CULTURAL HERITAGE PROJECT E: TOGO@DR.DK M: 0045 2854 8288

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