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Cla 2011 ppt

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Preview of CLA presentation on Serving Our Mobile Users in Pasadena, California.

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Cla 2011 ppt

  1. 1. <ul><li>Presenter: Richard Le </li></ul>Serving Our Mobile Users : How to capture, convert & deliver digital content Preview & highlights
  2. 2. Presentation Outline <ul><li>Current trends & sales </li></ul><ul><li>Mobile technology and libraries </li></ul><ul><li>Challenges when developing content </li></ul><ul><li>Tools for e-content development </li></ul><ul><li>Digitalization methods & vendors </li></ul><ul><li>Ideas for enhancing service for mobile users </li></ul>
  3. 3. Trends : eBooks <ul><li>Ownership doubled (12%) </li></ul><ul><li>8% total U.S. sales </li></ul><ul><li>eBook sales $441 mil. </li></ul><ul><li>1 in 20 own & 33% will get on </li></ul><ul><li>(Consumer Behavior Report Feb. 2011) </li></ul><ul><li>17% revenue (Simon & Schuster’s, 3/11) </li></ul><ul><li>Print book sales down by 25% </li></ul>
  4. 4. New avenues <ul><li>user group outreach </li></ul><ul><li>deliver e-content </li></ul><ul><li>expand traditional services </li></ul><ul><li>digital collections </li></ul><ul><li>greater accessibility </li></ul><ul><li>enhance users experience </li></ul>Why mobile technology is important ?
  5. 5. Challenges & Issues <ul><li>Changing technology – devices, OS, formats </li></ul><ul><li>Restrictive DRM & model </li></ul><ul><li>Staff support & knowledge </li></ul><ul><li>User expectations </li></ul><ul><li>Costs of maintaining the infrastructure </li></ul>
  6. 7. Capture contents for eBooks
  7. 8. Software
  8. 9. Few IDEAS
  9. 10. <ul><li>eBook collection </li></ul><ul><li>Download station </li></ul><ul><li>Reference service </li></ul><ul><li>Library instructions </li></ul><ul><li>Digital Repository </li></ul><ul><li>Interactive floor map </li></ul><ul><li>Digital displays </li></ul><ul><li>Push library info </li></ul>Enhance service
  10. 11. eBook Collection & Apps <ul><li>Free eBook sites </li></ul><ul><li>Mobile apps </li></ul><ul><li>Library created content </li></ul><ul><li>Help & support </li></ul>
  11. 12. eBook Collection <ul><li>eBooks </li></ul><ul><li>Free eBook sites </li></ul><ul><li>Guided Tour (tutorials) </li></ul><ul><li>Help & Support </li></ul>
  12. 13. Download Station <ul><li>Download contents </li></ul><ul><li>Reference service </li></ul><ul><li>Help & support </li></ul><ul><li>Printing </li></ul>
  13. 14. Reference Service
  14. 15. Reference Service
  15. 16. Library Instructions <ul><li>Platforms </li></ul><ul><ul><li>Ustream.tv </li></ul></ul><ul><ul><li>iTunes U </li></ul></ul><ul><ul><li>Fuze Meeting </li></ul></ul><ul><ul><li>Cisco WebEx </li></ul></ul>
  16. 17. Teaching Application
  17. 18. Interactive Map for iPad
  18. 19. <ul><li>Interactive map </li></ul><ul><li>Promote programs </li></ul><ul><li>Feature new books </li></ul><ul><li>Library services </li></ul>Touch Display
  19. 20. Content Distribution Channels
  20. 21. Facebook & Twitter
  21. 22. Apps for Podcasting
  22. 23. Add Value to our service

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