1. GET (C)LOUD
Stay Relevant!
November 2017 – Mark Appel – Global Marketing Director – @preciesmark

2. © 2016 EXACT2 - MARKETING TRANSFORMATION TOUR

3. © 2016 EXACT
280.000
3 - GET (C)LOUD - RELEVANCE
50.000

4. © 2016 EXACT
€ 60mln
4
€ 10mln
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5. © 2016 EXACT
3.000
5
1.000
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6. © 2016 EXACT6 - GET (C)LOUD - RELEVANCE

7. © 2016 EXACT7
‘Create brand & product preference within our
target audiences by understanding our buying
personas, offer value by being extremely relevant
in every stage of their lifecycle to engage in
order to generate a direct sale or high qualified
leads for the sales organisation.’
- GET (C)LOUD - RELEVANCE

8. © 2016 EXACT

9. © 2016 EXACT

10. © 2016 EXACT10 - MARKETING TRANSFORMATION TOUR

11. © 2016 EXACT - GET (C)LOUD - RELEVANCE

12. © 2016 EXACT
Media Channels
Accounting
Target Audiences
Product Awareness
Product preference
Leadgen
Activation
Sales
12
Brand Awareness
brand recognition
& reputation
Awareness Consideration Decision
Mentality
Business
Benefits
Customer Success
Activation
& Endorsement
Customer Success
Customer buying journey
Demand Generation
Acquisition
SQL CUSSAL
Corporate Comunications & Marketing
Retention
MQi
suspects
Landing Pages
MQL
prospects
SAL Leadtype
Value content
Free content
Blog
Accountancy
WholesaleDistribution
Manufacturing
ProfessionalServices
Partners(VAR/AppCenter)
Offline
Organic
Online
- GET (C)LOUD - RELEVANCE

13. © 2016 EXACT
Media Channels Target Audiences
Product Awareness
Product preference
Leadgen
Activation
Accounting
Accountancy
Professional Services
Wholesale Distribution
Manufacturing
Sales
13
Brand Awareness
brand recognition
& reputation
Publish Convert Engage & Sell
Mentality
Business
Benefits
Eco-system
Customer Success
Onboarding
& Retention
Customer Success
Customer buying journey
Demand Generation
SAL leadtype
SQL CUSSAL
Corporate Comunications & Marketing
Retention
MQi
suspects
Landing Pages
MQL
prospects
SAL Leadtype
Value content
Free content
Blog
Offline
Organic
Online
- GET (C)LOUD - RELEVANCE

14. © 2016 EXACT

15. © 2016 EXACT15 - MARKETING TRANSFORMATION TOUR

16. © 2016 EXACT16
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

17. © 2016 EXACT17 - GET (C)LOUD - RELEVANCE

18. © 2016 EXACT18 - GET (C)LOUD - RELEVANCE

19. © 2016 EXACT19 - GET (C)LOUD - RELEVANCE

20. © 2016 EXACT
Challenges of growth
SME’s struggle with different kind of
challenges. Often these challenges
cannot be overcome. Research
indicates that 55% of the SME’s
don’t survive the first five years of
their existence1.
MOST SIGNIFICANTBARRIERS TO GROWTH EUROPEANSME’s
source European commission2014
FINDING CUSTOMERS
ACCESS TO FINANCE
REGULATION
KNOWLEDGE/ STAFF
COMPETITION
PRODUCTIONCOSTS
20%
17%
15%
16%
12%
13%
1RSA (2014)
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21. © 2016 EXACT
FINANCE CONNECT SHARE
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22. © 2016 EXACT22
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

23. © 2016 EXACT
Quick & smart action mobile solution
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24. © 2016 EXACT
Predictive insights
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25. © 2016 EXACT25
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

26. © 2016 EXACT26 - GET (C)LOUD - RELEVANCE

27. © 2016 EXACT
HI, EDDY
SEARCHING WITH RELEVANCY

28. © 2016 EXACT
VIA NOTIFICATION
MEETING WITH MEANING

29. © 2016 EXACT
Hi Eddy, coffee sounds good!
Looking forward to see you on
Tuesday!
COFFEE DATE PLANNED
GET SMARTER

30. © 2016 EXACT
REVIEW
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31. © 2016 EXACT31
Explore Engage Transaction Register
‘Empower SMEs to be the driving force of the global economy.’
Run and grow your business
- GET (C)LOUD - RELEVANCE

32. © 2016 EXACT32 - GET (C)LOUD - RELEVANCE

33. THANK YOU!