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Stay Relevant!

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Presentation for group of CEOs of ISVs about how to remain relevant for prospects and customers. How to engage with them in new comprhensive ways.

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Stay Relevant!

  1. 1. GET (C)LOUD Stay Relevant! November 2017 – Mark Appel – Global Marketing Director – @preciesmark
  2. 2. © 2016 EXACT2 - MARKETING TRANSFORMATION TOUR
  3. 3. © 2016 EXACT 280.000 3 - GET (C)LOUD - RELEVANCE 50.000
  4. 4. © 2016 EXACT € 60mln 4 € 10mln - GET (C)LOUD - RELEVANCE
  5. 5. © 2016 EXACT 3.000 5 1.000 - GET (C)LOUD - RELEVANCE
  6. 6. © 2016 EXACT6 - GET (C)LOUD - RELEVANCE
  7. 7. © 2016 EXACT7 ‘Create brand & product preference within our target audiences by understanding our buying personas, offer value by being extremely relevant in every stage of their lifecycle to engage in order to generate a direct sale or high qualified leads for the sales organisation.’ - GET (C)LOUD - RELEVANCE
  8. 8. © 2016 EXACT
  9. 9. © 2016 EXACT
  10. 10. © 2016 EXACT10 - MARKETING TRANSFORMATION TOUR
  11. 11. © 2016 EXACT - GET (C)LOUD - RELEVANCE
  12. 12. © 2016 EXACT Media Channels Accounting Target Audiences Product Awareness Product preference Leadgen Activation Sales 12 Brand Awareness brand recognition & reputation Awareness Consideration Decision Mentality Business Benefits Customer Success Activation & Endorsement Customer Success Customer buying journey Demand Generation Acquisition SQL CUSSAL Corporate Comunications & Marketing Retention MQi suspects Landing Pages MQL prospects SAL Leadtype Value content Free content Blog Accountancy WholesaleDistribution Manufacturing ProfessionalServices Partners(VAR/AppCenter) Offline Organic Online - GET (C)LOUD - RELEVANCE
  13. 13. © 2016 EXACT Media Channels Target Audiences Product Awareness Product preference Leadgen Activation Accounting Accountancy Professional Services Wholesale Distribution Manufacturing Sales 13 Brand Awareness brand recognition & reputation Publish Convert Engage & Sell Mentality Business Benefits Eco-system Customer Success Onboarding & Retention Customer Success Customer buying journey Demand Generation SAL leadtype SQL CUSSAL Corporate Comunications & Marketing Retention MQi suspects Landing Pages MQL prospects SAL Leadtype Value content Free content Blog Offline Organic Online - GET (C)LOUD - RELEVANCE
  14. 14. © 2016 EXACT
  15. 15. © 2016 EXACT15 - MARKETING TRANSFORMATION TOUR
  16. 16. © 2016 EXACT16 Explore Engage Transaction Register ‘Empower SMEs to be the driving force of the global economy.’ Run and grow your business - GET (C)LOUD - RELEVANCE
  17. 17. © 2016 EXACT17 - GET (C)LOUD - RELEVANCE
  18. 18. © 2016 EXACT18 - GET (C)LOUD - RELEVANCE
  19. 19. © 2016 EXACT19 - GET (C)LOUD - RELEVANCE
  20. 20. © 2016 EXACT Challenges of growth SME’s struggle with different kind of challenges. Often these challenges cannot be overcome. Research indicates that 55% of the SME’s don’t survive the first five years of their existence1. MOST SIGNIFICANTBARRIERS TO GROWTH EUROPEANSME’s source European commission2014 FINDING CUSTOMERS ACCESS TO FINANCE REGULATION KNOWLEDGE/ STAFF COMPETITION PRODUCTIONCOSTS 20% 17% 15% 16% 12% 13% 1RSA (2014) - GET (C)LOUD - RELEVANCE
  21. 21. © 2016 EXACT FINANCE CONNECT SHARE - GET (C)LOUD - RELEVANCE
  22. 22. © 2016 EXACT22 Explore Engage Transaction Register ‘Empower SMEs to be the driving force of the global economy.’ Run and grow your business - GET (C)LOUD - RELEVANCE
  23. 23. © 2016 EXACT Quick & smart action mobile solution - GET (C)LOUD - RELEVANCE
  24. 24. © 2016 EXACT Predictive insights - GET (C)LOUD - RELEVANCE
  25. 25. © 2016 EXACT25 Explore Engage Transaction Register ‘Empower SMEs to be the driving force of the global economy.’ Run and grow your business - GET (C)LOUD - RELEVANCE
  26. 26. © 2016 EXACT26 - GET (C)LOUD - RELEVANCE
  27. 27. © 2016 EXACT HI, EDDY SEARCHING WITH RELEVANCY
  28. 28. © 2016 EXACT VIA NOTIFICATION MEETING WITH MEANING
  29. 29. © 2016 EXACT Hi Eddy, coffee sounds good! Looking forward to see you on Tuesday! COFFEE DATE PLANNED GET SMARTER
  30. 30. © 2016 EXACT REVIEW - GET (C)LOUD - RELEVANCE
  31. 31. © 2016 EXACT31 Explore Engage Transaction Register ‘Empower SMEs to be the driving force of the global economy.’ Run and grow your business - GET (C)LOUD - RELEVANCE
  32. 32. © 2016 EXACT32 - GET (C)LOUD - RELEVANCE
  33. 33. THANK YOU!

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