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The fact Google is always making changes to its algorithm is not going to catch you by surprise. Most of its modifications go unnoticed, but sometimes great innovations are introduced that can affect SEO and leave you out of the top positions in search engine results pages (or what are known as SERPs).
This session will talk about how all those changes can be controlled with tools that measure the “volatility” in the SERPs, that is, if there are more or less displacements between the first positions of the SERPs of a keyword.
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