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Presentación ManagerHub

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Presentación realizada en el Primer Conversatorio de Marketing Digital en El Salvador, Honduras y Nicaragua. Julio-Agosto 2015

Published in: Marketing
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Presentación ManagerHub

  1. 1. MANAGERZ _ IER. EEINVERSATEIRII] DE MARKETING DIGITAL TEGUCIGALPA, AGOSTO 06. 2015
  2. 2. EL NITENGLNII-IIILNLI LIIEIIÏIIL EN ÍIEÉAI‘TRDATIAIEÉTÉILAI —T auflwun; uuu; PENETRAGIDN DE INTERNET Promedio de la región 48% 67% 66% ó 5.59/0 55% 539/ l 0 51% 48°/ o 48% 43% 429o 2193211 % 37% 29% 27% 239’ 4 % AR CL UY CO PR BR CR PA DO VE EC MX PE BO PY SV G HO NI
  3. 3. sl‘. ¡rx ¿usufluuflí füllll p__. ,dd. PUNTIJDE BnNExIuN Computadora portátil (laptop) m 33* 75* Computadora de escntoruo E t _ (desktop) Tableta 24m 3m 1m TV (Smart TV, Apple TV‘ etc ) 13% ¡su me Consola devrdeoytxegos 10% m q, (PSVIIB. DS. etc )
  4. 4. AEELE EJJLILIIIAIIILEÉÏJ P» "Wlfufllfu"; feilll; LAS REDES SDGIALES DUE MAS SE IJSAN Datos tLifebelt. Junto 2015.
  5. 5. EL MAPA DE MERGADED DIGITAL 4.5un. uuu pggt p ‘: Ï _ 3.7un. nuu , "1 “ L Í _ . , _ _ - -4 , 2.7uu. uuu 2.7uu. uuu . - r“'*‘ ¡ l.5I]l]. l]| ]|] I.5[| l]. I]| ]l] _ . , . fi Ncaragua Ccstat-hca flíïíïaiïïíï tnepítïtica Dormntcans Guaïetnaia El Salvador
  6. 6. socIAI. E-MAIL A PUBLICIDAD MEDIA MARKETING DIGITAL ADVERTISING É 1' I / /STETA%/ / "/ I I- D. I, H I ESTRATEGIA SOCIAL CONTENT I EL LUIAGF DIGITAL MÍSKGINE MEDIA MARKETING Vlum‘ “¡I YROI l YSEEENG’ MARKETING/ ‘ / -« ‘ ‘ PGE i. ‘ l, E}, XV/ ¡x/ ÉX/ Z/ / //’ ‘X/ IIIIAIIIIIII: ECOMMERCE MOBILE INBOUND I í MARKETING MARKETING , I: II ¿II _, x . ï/ X‘ . ', '.'/ . q. ‘
  7. 7. ÍIIIEIIIIIIIAIIIIAAI EETITLIAIÏIÉÉE a A (Iusuduánflí ï-flilll; Z » implicación estratégica para las empresas/ negocios i - Mi empresa, ¿está equipada para manejarlo? i v Retos en la cultura organizacional Z - ROI: ¿se debe medir? ¿se puede medir? ¿Cómo? i » El móvil como nuevo medio universal

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